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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>SOCIALLY INCLUSIVE eLEARNING MODELS IN COMPANIES</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Adina Ionescu</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ileana Hamburg</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Zoltan Puklus</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Attila Kürtösi</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>"Octav Onicescu" National College</institution>
          ,
          <addr-line>29, Trivale Street, Bucharest, 4, Romania, Fax: (</addr-line>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Institut Arbeit und Technik</institution>
          ,
          <addr-line>Gelsenkirchen</addr-line>
          ,
          <country country="DE">Germany</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Széchenyi István University</institution>
          ,
          <addr-line>Györ</addr-line>
          ,
          <country country="HU">Hungary</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2007</year>
      </pub-date>
      <abstract>
        <p>This paper presents different aspects in developing socially inclusive eLearning models to help people with disabilities improving their work life and facilitating their integration in small and medium sized companies (SMEs) or in other organizations. Two international cooperation that have the main aim of developing and implementing eLearning models for people with disabilities who work for different SMEs and also for groups of SMEs, within virtual communities of practice having similar profiles, are given as an example.</p>
      </abstract>
      <kwd-group>
        <kwd>eLearning</kwd>
        <kwd>eInclusion</kwd>
        <kwd>eLearning models</kwd>
        <kwd>virtual communities</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>It is known that digital divide is a multidimensional phenomenon including some mental drawbacks
which can be fought through suitable models of education and vocational training.</p>
      <p>The critical role of digital technologies and new learning methods based on them in shifting vocational
training from "just-in-case" to "just-in-time" to fulfil training requirements is undisputed. In addition,
today’s learners, especially younger ones, expect to use computers which support such learning
methods like eLearning, that means "… the use of new multimedia technologies and the Internet to
improve the quality of learning by facilitating access to resources and services as well as remote
exchanges and collaboration." (EU eLearning Action Plan – 2001). The EU Lisbon, Stockholm and
Barcelona Councils called for sustained action to integrate Information and Communication
Technologies (ICT) in education and training systems “for all”.</p>
      <p>To use eLearning for eInclusion means not only to tell people that information technologies are
important but to show them in a practical way how to use the Internet to expand their competences
and capacities to empower themselves and achieve a better work style and life.</p>
      <p>Some of the barriers for eInclusion of people with disabilities in productive work like lack of trust or
lack of motivation belong to the user side but there exist also other ones like the lack of models of
training and methodologies which pay attention to the social and cultural contexts, lack of adapted
content for people with special needs and of adaptive technologies. For example, the content of web
sites with presentation of products that use very small font sizes in graphic presentations are rarely
adapted to people with visual deficiencies or elderly ones.
eLearning in working life (corporate training sector) has its main advantage in supporting the
elimination of the border between learning and working. Some examples are “Just-in-time Knowledge
Management” which requires the learning system to be accessible at any time and oriented on the
knowledge and the solutions to the problems instead of being oriented on the system; “Rapid
Knowledge Transfer”, referring to quick distribution of information about new products and strategies
that have a short life span, to a large number of employees; “Human Capital Management” focused on
strategic training of employees depending on their career path but coordinated by “skill gap analysis”
and “skill management” and “Virtual Corporate Universities” particularly in large enterprises.
The topic of this paper is to show the main aspects in developing socially inclusive eLearning models
and virtual communities of practice. Some examples of best practices, developed in the framework of
the Socrates Program are also presented.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Main Aspects in Setting Up a Socially Inclusive Elearning Model for SMEs</title>
      <p>
        First point is that digital technologies are never neutral and if they are not used appropriately, they can
expand the social division instead of diminishing it. It is known that common groups excluded from the
information society like people with disabilities or older ones usually experience some forms of social
exclusion. Using the eLearning systems should be meant to develop social skills and so, to create a
sense of self -efficacy for people with disabilities and to motivate them to become active in ecological
settings. Margalit and her group (Margalit, 1991, Margalit &amp; Weisel, 1990, Margalit, Weisel &amp; Shulman,
1987 citat
        <xref ref-type="bibr" rid="ref8">ed by Zheng et al. 2003</xref>
        ) documented the efficacy of computer-assisted social skills learning
with students with learning disabilities, mild retardation and behavioral disorders. Also, to help them,
the Internet and new technologies should be used to develop partnerships, to enhance employment
opportunities, to facilitate life-long learning by identifying and participating in distance learning
courses.
      </p>
      <p>Another point is to adopt web accessibility guidelines in providing barrier-free web sites, to train
employees to use teleservices and to create communities of practice with participation of disabled
employees based on their competences.</p>
      <p>
        One of the most important trials in generating web accessibility guidelines, which have the potential to
become an accepted standard, is the creation of the Web Content Accessibility Guidelines (WCAG) by
the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). These guidelines
(version 2.0 is drafted, last draft is from 17th of May 2007) should provide the requirements for making
web content more accessible to people with disabilities including blindness and low vision, deafness
and hearing loss, learning disabilities and others. However, the authors of the guidelines name the
limitations of the guidelines “even content that completely conforms to WCAG may not be fully
accessible to every person with a disability“(
        <xref ref-type="bibr" rid="ref21">W3C 2007</xref>
        ). Furthermore, the guidelines do not address
to many groups of people with mental disabilities.
      </p>
      <p>It is not enough to supply employees with IT courses and access to the latest technology but to
provide qualified teachers, adequate software and hardware and appropriate content to meet the
social and work needs of different target groups. Particularly young people should understand that
technology is an essential part of their lives by increasing their interest in technical careers and
schools.</p>
      <p>Also, much more attention should be given to psychological aspects of eLearning. We should keep in
mind the fact that eLearning is more then a learning system but a psychological phenomenon. If we
want to improve people’s learning with information technologies, we should study the psychological
mechanisms involved in eLearning. Two influential cognitive theories used in eLearning systems
development are the dual coding theory and the cognitive load theory.</p>
      <p>Allan Paivio advanced first the dual coding theory in 1991. The theory posits that both visual and
verbal information are processed differently and along distinct channels with the human mind creating
separate representations for information processed in each channel. Also, each channel has a
limitation, which is why, using a multimedia system; we use multiple channels that do not compete for
the same resources. The result is a more efficient learning process.</p>
      <p>In terms of e-learning system design, this implies that a dual modal interface may prove more effective
for enhancing the learning ability as it allows the brain to search along two paths during recall allowing
for the maximization of the learner’s response time.
The other theory, the cognitive load theory, was developed by Sweller J., and it is concerned with
techniques for reducing working memory load in order to facilitate the changes in long term memory
associated with the learning process. Cognitive load theory has many implications in the design of
learning materials that must, if they are to be effective, keep cognitive load of learners at a minimum
during the learning process.</p>
      <p>
        Also, according to
        <xref ref-type="bibr" rid="ref1">Atkinson and Shiffrin (1968)</xref>
        , information is registered by the senses and then
placed into a short-term storage area and if it’s not repeated, decay after about 15 seconds. The
design of e-learning devices must take into account this phenomenon and repeat the same content for
standing a chance of being placed into a long–term store where it remains more or less permanently.
As for the design of the interface, the way information in presented aim at gaining the user’s attention,
stimulating the recall of information, facilitating also a faster and more efficient scanning of the screen.
According to Wegner (1988) the scanning sequential order is predicated upon the eye movement,
from top to bottom, from left to right, from a larger image to a smaller one, from an saturated color to
an unsaturated one, from a nonsymmetrical to a symmetrical form, from a moving object to a
stationary one. In conclusion, eLearning interface must follow these suggestions if it is to provide an
efficient learning process.
      </p>
      <p>
        In the face of evidences, we must admit that the face-to-face classroom provides a higher chance to
deliver the favorable intimacy and immediacy to learners than the existing eLearning does due to the
presence of paraverbal (e.g. tone of voice, inflection, voice volume) and nonverbal (e.g. eye
movement, facial expression, hand gestures, body language) cues (Gunawardena, 1995; Warkentin
et al., 1997 in
        <xref ref-type="bibr" rid="ref17">Sawai, S., Suan-Sunandha, R. (2004</xref>
        ).
      </p>
      <p>E-learning instructors should be aware of the importance of interactivity and to create conversation
online through social webs, forums, blogs and wikipedia, in which feed-back is provided, meaning is
constructed through interaction and negotiation and a sense of community is created.
Also, from a constructivist point of view, the eLearning experience should develop flexible knowledge
and skills, so that the user to be able to construct plans and resolve problems in response to
situational demands and opportunities. Therefore, the eLearning platform should simulate authentic
activities specific to small and medium sized companies.</p>
      <p>These aspects will be taken into consideration in the European ongoing project SIMPEL coordinated
by one of the authors of this paper and in the project BASKI.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Building Virtual Communities of Practice</title>
      <p>
        “Communities of practice are formed by people who engage in a process of collective learning in a
shared domain of human endeavor”
        <xref ref-type="bibr" rid="ref20">(Wenger, 2004)</xref>
        .
      </p>
      <p>
        They trace their roots to constructivism
        <xref ref-type="bibr" rid="ref15">(Palloff et al., 1999)</xref>
        involving open-ended questions, learning
in social and physical contexts of real-world problems and using collaboration and cognitive tools.
Using ICT such as Internet to support the ongoing interactions, communities of practice become
increasingly virtual (VCoP) which frees their member of time and space and are convenient also for
people with disabilities. So the Internet not only makes readily available a vast amount of information
and resources but also brings people together in a shared environment to exchange ideas, learn and
engage in collaborative decision-making.
      </p>
      <p>Within VCoP, Fontaine identified 11 formal and informal roles needed to keep communities alive
(Table 1) and gave an insight of the corresponding responsibilities. But in each community it should be
investigate how decisions regarding those roles should be carried out to maximize the benefits of it,
how these roles are being managed during the VCoP`s life.
Leadership
Roles</p>
      <sec id="sec-3-1">
        <title>Knowledge Intermediary Roles</title>
      </sec>
      <sec id="sec-3-2">
        <title>Community</title>
        <p>Support
Roles
socially inclusive
eLearning model
for SMEs</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Role</title>
      <sec id="sec-4-1">
        <title>Core Team Members</title>
      </sec>
      <sec id="sec-4-2">
        <title>Community Members</title>
      </sec>
      <sec id="sec-4-3">
        <title>Community Leaders</title>
      </sec>
      <sec id="sec-4-4">
        <title>Sponsors</title>
      </sec>
      <sec id="sec-4-5">
        <title>Facilitators</title>
      </sec>
      <sec id="sec-4-6">
        <title>Content Coordinators</title>
      </sec>
      <sec id="sec-4-7">
        <title>Journalists</title>
      </sec>
      <sec id="sec-4-8">
        <title>Mentors</title>
      </sec>
      <sec id="sec-4-9">
        <title>Admin./Events Coordinators</title>
      </sec>
      <sec id="sec-4-10">
        <title>Technologists I. Hamburg, T. Busse, A. Peca, A. Ionescu</title>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>Description</title>
      <sec id="sec-5-1">
        <title>Looked upon for guidance and leadership before or after a leader emerges or is selected; guidance includes developing the community’s mission and purpose.</title>
      </sec>
      <sec id="sec-5-2">
        <title>Take active ownership in the community by participating in tits events and activities and driving the level of commitment and growth of the community.</title>
      </sec>
      <sec id="sec-5-3">
        <title>Provide the overall guidance and management needed to build and maintain the community, its relevance and strategic importance in the organization and level of visibility.</title>
      </sec>
      <sec id="sec-5-4">
        <title>Nurture and provide top-level recognition for the community while ensuring its exposure, support, and strategic importance in the organization.</title>
      </sec>
      <sec id="sec-5-5">
        <title>Network and connect community members by encouraging participation, facilitating and seeding discussions, keeping events, and community activities engaging and vibrant.</title>
      </sec>
      <sec id="sec-5-6">
        <title>Serve as the ultimate source of explicit knowledge by searching, retrieving, transferring and responding to direct requests for the community’s knowledge and content.</title>
      </sec>
      <sec id="sec-5-7">
        <title>Responsible for identifying, capturing and editing relevant knowledge, best practices, new approaches and lessons learned into documents, presentations and report.</title>
      </sec>
      <sec id="sec-5-8">
        <title>Act as community elders, who take a personal stake in helping new members navigate the community, its norms and policies and their place in the organization.</title>
      </sec>
      <sec id="sec-5-9">
        <title>Coordinate, organize and plan community events or activities.</title>
      </sec>
      <sec id="sec-5-10">
        <title>Oversee and maintain the community’s collaborative technology and help members navigate its terrain. Knowledge Domain Roles</title>
        <p>Subject Matter Keepers of the community’s knowledge domain or practice
Experts who serve as centers of specialized tacit knowledge for the</p>
        <p>community and its members
VCoPs have advantages like the following:
• Are places where people and information can be accessed anytime,
• Through different expertise and knowledge of the participants, their innovative ideas can contribute
to more effective problem solving and decision making,
• Are cost effective,
• People feel less inhibited in their interactions and this is particularly important for people with
disabilities.</p>
      </sec>
      <sec id="sec-5-11">
        <title>As disadvantages of VCoP we mention:</title>
        <p>• A continue motivation of the members has to be created,
• The missing of “face to face” communication can contribute to a growing social isolation,
• Needed hardware and software and/or difficulties with the use of the VCoP supported technology
can hinder interested propel to participate in.</p>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>4. Examples</title>
      <p>The main objectives of the project SIMPEL are the analysis, structuring, dissemination and valorization
of successful training implementations based on eLearning in forms of training models for SMEs taking
into consideration social aspects. The training approaches are life-long-learning oriented and
differentiated according to the target group concerned. The models are developed for groups of SMEs within
communities of practice having similar profiles.</p>
      <p>In looking for a suitable platform to foster the building of a VCoP and to facilitate the processes of
scenario – and model – building, the SIMPEL consortium decided on Moodle. The reasons for this
decision are, first that Moodle was developed with the explicit intention to support a social
constructionist framework of education. Pedagogical and didactic considerations led the technological
development and not – as in the case of the majority of learning platforms – the other way round.
Consistent with this approach, the system includes a multitude of collaborative tools, such as forums,
chat rooms, polls, wikis, workshops with peer-to-peer assessments, collaborative books and many
more. Second, the SIMPEL project partners have experience with Moodle using it for training and
communication.</p>
      <p>Moodle encourages collaborative work also by providing a differentiated group mode and the ability to
network course leaders/trainers. In addition, the platform is extremely flexible and easy to use for
beginners. At the same time, it is “scaleable” to accommodate complex learning and teaching
scenarios. The market is paying its tribute to these advantages: Moodle is presently the fastest
growing open Source LMS worldwide and it even has found entry in the world of SMEs.
The SIMPEL coordinator started to develop a VCoP within a face-to-face SIPMEL seminar in
Gelsenkirchen Germany by using all the virtual networks the project partners have (e.g. created within
the two European learning partnerships REHA-INPROD and TRIPARTIT about work and rights of
people with disabilities). Within this seminar, frames for socially inclusive eLearning models for SMEs
have been discussed. Also, different types of models, which have to be developed in each partner
country according to the lows and rights referring people with disabilities and to different cultures, have
been pointed.</p>
      <p>In BASKI, the eLearning models should be developed together with counselors for sheltered workshops
where people with disabilities work for different SMEs which are cooperation partners of the workshops.
Many of such people have to learn not only skills for their work but also to (re )learn basic skills they
need for a more independent daily life.</p>
      <p>Many SMEs prefer to distribute work to such sheltered workshops instead to employ people with
disabilities in their organizations because on one hand this way do not need changes in the SMEs and
on the other hand because they confident that people with disabilities work very well.
The counselors of sheltered workshops stand to benefit from developing VCoP to better connect SMEs,
staff from these institutions, people with disabilities, parents, teachers, social workers, doctors. One of
the roles of the counselors is to coordinate resources and services to better fulfilling of the needs of
people with disabilities. In such VCoP we have to consider that its sense is the presence of beliefs,
feelings and relationships that connect members of the community to each other; it provides a sense
of belonging to something that transcends the situational relationships in the sheltered workshop.</p>
    </sec>
    <sec id="sec-7">
      <title>5. Conclusions</title>
      <p>The eLearning model represent a shift away from passive traditional learning to a participative,
autonomous learning process in which the meaning is permanently negotiated, feed-back is provided,
the time and the context of the learning is flexible and the learning material is adapted to a diversity of
learning styles.</p>
      <p>It is important to understand the fact that eLearning technologies have the potential of providing a
more inclusive and equalitarian information society. It is our main task to assure that these
technologies are used to their high potential.</p>
    </sec>
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