=Paper= {{Paper |id=Vol-417/paper-1 |storemode=property |title=Towards Increased Reuse: Exploiting Social and Content Related Features of Multimedia Content on the Semantic Web |pdfUrl=https://ceur-ws.org/Vol-417/paper1.pdf |volume=Vol-417 |dblpUrl=https://dblp.org/rec/conf/samt/Burger08 }} ==Towards Increased Reuse: Exploiting Social and Content Related Features of Multimedia Content on the Semantic Web== https://ceur-ws.org/Vol-417/paper1.pdf
   Towards Increased Reuse: Exploiting Social and
Content Related Features of Multimedia Content on the
                   Semantic Web

                                       Tobias Bürger

                            Semantic Technology Institute (STI),
                              University of Innsbruck, Austria,
                              tobias.buerger@sti2.at


       Abstract. While the amount of multimedia content on the Web is continuously
       growing, reuse of multimedia content remains low and automated processing of
       content remains hard. An increased reuse of content however would result in a
       greater consistency, quality and lowered cost of the production of new content.
       The retrieval of multimedia content on the Web is a continuous challenge which
       is due to the lack of (formal) descriptions and generic multimedia analysis al-
       gorithms. We present a model and a set of ontologies to mark up multimedia
       content embedded in web pages which can be used to deploy its descriptions on
       the Semantic Web and which in turn can be used to reason about the contents
       of multimedia resources. This model is part of a method to raise the reusability
       potential of content which in turn is expected to lower production costs of new
       content.


1   Introduction
In 2001, Tim Berners-Lee et al. introduced their vision of an augmented Web in which
information is meaningful for machines as well as for humans. Since the introduction of
this vision, the Web more and more turned into a multimedia environment and became
a place to share great amounts of professionally and user generated content.
    One of the challenges brought forward by the Semantic Web is the need to enrich
existing digital content in such a way that machines can determine what the content is
about, how it can be used, and whether one needs to pay for it or not. This part of the
vision, richly annotated and formally described content which supports its automated
negotiation, is sometimes referred to as Intelligent Content. Not only the ever growing
amount of digital content raised interest in this topic in the recent years, but also the
lack of appropriate multimedia description standards for the explication of features of
content [22, 16]. Relevant features include not only the semantic content of images but
also structural, legal or behavioral issues as especially multimedia content has many
characteristics that for different usage scenarios need to be described.
    One question that we especially intend to answer is how multimedia content which
is published on the Web can be described to efficiently be reused, republished or refor-
matted for different purposes or different target media. And more concrete: How can
social and content-related features and descriptions of content on the Web be exploited
to increase the reusability potential of content.


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Exploiting Social and Content Related Features of Multimedia Content on the SW


     The contribution of this paper is a conceptual model to describe and represent mul-
 timedia content including its context on the Web. The model is especially designed to
 raise the reusability potential of content published in typical web pages (e.g. embedded
 in news stories), social media or professional image licensing sites. The model is sup-
 ported by a set of ontologies to mark up multimedia resources inline of HTML pages
 using RDFa1 .

 2     Motivating Scenario: Towards Web-scale Reusability of Content
 Supporting the reuse of content can provide significant improvements in the way how
 content is created and used, including increased quality and consistency, long-term re-
 duced time and costs for development, maintenance, or adaptation to changing needs
 [18]. The amount of content available on the Web grows every day and the amount of
 professionally produced content in local or commercial databases also stays on a high
 level all of which could potentially be reused. The wish for reuse of content comes in-
 line with the need for automation of associated tasks like search & retrieval, selection,
 or adaptation of content. However, automated handling is mostly hindered by the fact
 that users search for content based on the aboutness of the contained information which
 is – if at all – represented by tags attached to the content on the Web. Still, high-level
 features which are of high importance for retrieval of content [13] are not automatically
 derivable by most analysis algorithms which is due to the Semantic Gap [19], which
 commonly refers to the large gulf between automatically extractable low-level features
 and high-level semantics which are typically derived based on the background of a hu-
 man being. Furthermore licenses and conditions of use are mostly encoded in web pages
 using natural language which is understandable by humans but not by machines. With
 the aim to automate handling which includes selection of the right pieces of content,
 this fact demands for richer semantic descriptions of content. Having richer semantic
 descriptions in turn implies improvements in reuse and automation.
     Currently content on the Web is published based on different metadata standards and
 with different intention in mind. End users either publish images for non-commercial
 aspects, i.e. for others to watch or to gain reputation, or they publish it out of a com-
 mercial reason, either because they want to sell it or to grant access in order to gain
 revenues.
     Current Web-based content reuse is difficult because amongst others
     – Presentations are mostly available as PDF files with some tags attached to them.
       However fine granular descriptions of images, which were used in some slides and
       which would be candidates for reuse, are mostly missing.
     – The same is true for videos: Tags are provided which are often not covering the
       semantics of particular scenes but only of the whole video.
     – Cross-site searches in commercial image libraries are often hindered by the fact
       that images are described differently across sites.
     – A huge amount of sites are using images for illustrative purposes which are not
       explicitly described. Sometimes textual descriptions are provided with the images
       but these are not explicitly assigned to the image which again makes retrieval hard.
  1
      http://www.w3.org/TR/xhtml-rdfa-primer/


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Exploiting Social and Content Related Features of Multimedia Content on the SW


 We intend to overcome these difficulties using a two-fold strategy in order to raise
 the reusability rate of content: (1) Raise the findability rate of content by unlocking
 the reusability potential of content published on social media, non-commercial or com-
 mercial sites by formally describing their content related- and social features and (2)
 Increase the ad-hoc adaptability of content by allowing to select and describe parts of it
 instead of only the singular datastream / resource.


 3     Requirements for Intelligent Content with respect to Reusability

 Content is an individual securable and targeted reproduction of implicit information
 done by humans. Important aspects of content, which are important with respect to
 reuse, include:

     – the contextual aspect (ie. what the information or the content is about),
     – the technical aspect (ie. how is it technically represented,),
     – the economic aspect (ie. what is the value of the content), and
     – the legal aspect (ie. what are the rights to use the content)

 Intelligent Content Objects (ICOs) – as we understand them – are inspired by the vision
 of smart content objects [1], which define a package structure including the content,
 knowledge about its properties and several interfaces to interact with the smart content
 object. This is similar to packaging standards like MPEG-21 [4] or OAI Information
 Packages [7] with the difference that semantic technologies are explicitly used to pro-
 vide machine understandable descriptions.
 Requirements for multimedia content descriptions have been researched before and in-
 vestigations of the combination of multimedia descriptions with features from the Se-
 mantic Web are yet numerous which we summarize in [5]. We want to highlight this
 issue again with respect to reusability of content which we believe deserves special
 attention.
     We identified 3 aspects that need to be fulfilled in order to increase the reusability
 potential of content:

  1. Findability: Reuse is often hindered by the fact that people are not aware of con-
     tent to be re-used because it can not be found. This is especially true for multimedia
     content. Thus there is a need for a metadata model especially supporting findabil-
     ity and reusability of content. The model has to support descriptive information
     but also needs to support linking and referencing of secondary information and to
     acknowledge the fact that on the Web2.0 different users may provide metadata by
     tagging, rating, or referencing.
  2. Adaptability: Resources published on the Web are mostly atomic. They are mostly
     available in a single file even if the file has been assembled out of different datas-
     treams. This makes content difficult to repurpose. The existence of a reusability-
     friendly format that makes structure explicit could however enable the reuse of
     components as well. Thus there is the need for a model that allows to access sub-
     components and which enables to structure content and to identify and select its
     sub-parts.


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Exploiting Social and Content Related Features of Multimedia Content on the SW


  3. Cross-Community Interoperability: Query mechanisms for content must reflect
     habits of people from different communities. People from the E-Learning domain
     are used to think in terms of learning objects and content fragments while people
     from the archival domain communicate in terms of Information Packages or Infor-
     mation Objects, etc. This demands for a basic compatibility with existing standards.


 4     A Conceptual Model for Intelligent Content for the Semantic
       Web
 In this section we present a reference model for intelligent content which takes the
 characteristics of the Semantic Web [5] and the characteristics of the Web 2.0 as being
 a paradigm for rich social interaction on the Web into account.

 4.1   A Data Model for Intelligent Content
 Firstly there is a need for an abstract model that offers a set of well-defined concepts and
 vocabularies to sketch the problem of how content can be described and how it supports
 adaptability and findability while remaining compatible with existing data models from
 the multimedia, E-Learning and archival domain to support interoperability.
     The general aim is to lay a graph over published contents on the Web, associating
 descriptions in a Web page to it and to bind metadata to content and descriptive in-
 formation. This approach is similar to the way how digital assets are organized in the
 information domain. Here digital assets aggregate multiple-streams of relevant data, de-
 scriptive metadata and secondary data into one compound object which is then managed
 by a single entity (cf. section 6).
     In [3] Boll et al. compared multimedia document models according to advanced re-
 quirements for reusability, adaptability and usability from a technical perspective. Im-
 portant aspects regarding reusability are: (1) Granularity of media elements, fragments
 and documents (2) Kind of reuse, i.e. structural or identical, and (3) Identification and
 selection. Based on an assessment of different models according to these characteris-
 tics we selected the MPEG-21 Digital Item Declaration (DID) Abstract Model [4] as a
 data model that fulfills the basic characteristics of an adaptable data model, i.e. granular
 description of fragments, media elements (resources), grouped resources (i.e. compo-
 nents) and identification and selection of (parts of) resources. The basic parts of an
 MPEG-21 Digital Item which are interesting from this aspect are depicted in Figure 1:
 These include most notably containers in which identifiable digital assets are included
 (items) and which contain (multimedia) resources. Fragments of these resources can
 be selected and both resources and their fragments can be described via descriptors or
 annotated via annotations. Our proposed data model is realized by an ontology which
 covers the MPEG-21 DID Abstract Model and which amongst others makes the se-
 mantic types of relations between media elements, components or fragments and their
 descriptors explicit. The ontology is briefly described in section 4.3. The MPEG-21
 DID Abstract Model is amongst other compatible with the OAI Abstract Information
 Model as shown in [2] and our first investigations also indicate that it is compatible to
 existing learning content models.


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Exploiting Social and Content Related Features of Multimedia Content on the SW




          Fig. 1. MPEG-21: Main elements within the Digital Item Declaration Model


 4.2   A Metadata Model to Increase the Findability Rate of Content
 Multimedia retrieval is the discipline of applying information retrieval techniques to
 non-text- based content. The critical point for these techniques is, that users search for
 non-text based content based on the aboutness of the contained information [13] which
 is – if at all – represented by tags attached to the content or by information derived
 from the deployment context of the content which – when used for search – is blurred
 in the retrieved result sets. This is why reliable metadata is often essential to enable
 retrieval of multimedia content. It is commonly acknowledged that a metadata model
 which increases the findability rate of content also increases the reusability potential of
 content [18]. We follow a two-fold strategy to increase the findability rate of content:
 (1) First descriptions provided along with the content on web sites are explicitly related
 with the content to provide hints for search engines where to find information that can
 be used for indexing. This is supported by the data model introduced in section 4.1. (2)
 Secondly, content will be accompanied by metadata sets following a metadata model
 which captures relevant social and content related features and which is outlined in the
 subsequent section.

 Social Aspects: The Role of Different Users in Content and Metadata Production
 We analysed the life cycle of both content and metadata and the roles of distinct user
 groups in order to determine components that our metadata model has to provide. Here,
 we especially took social aspects of content into account which is an important indicator
 for reuse. The content lifecycle consists of the following different dimensions (cf. [14]):
  1. The User Dimension: Content and metadata is produced, altered and consumed by
     different users playing different roles: Production related users who create, process,
     resell, or publish content and end users who mainly consume but also increasingly
     produce content.
  2. The Content Dimension: During its lifetime content is transferred between dif-
     ferent stages. According to the canonical processes of media production [10] it is
     premediated, created (processed), annotated, packaged, organized and distributed.
  3. The Metadata Dimension: Metadata is potentially being added by different users
     in every step of the content lifecycle. In [9] four different metadata creation roles


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Exploiting Social and Content Related Features of Multimedia Content on the SW


     are introduced: The content creator who directly provides metadata, professional
     metadata creators who get paid for annotating content, technical metadata creators
     who just add basic technical metadata, and community enthusiasts which are very
     prominent in the Web 2.0 and tag content.
 From this observation we are able to derive that metadata about content is not static
 and should be changeable during lifetime. Furthermore metadata is potentially being
 provided by different parties.

 Unblurring Content Descriptions: Supporting Multiple Metadata Sets In the liter-
 ature the distinction is made between authorative and non-authorative metadata. Au-
 thorative metadata is contributed by the author (creator) of the content and reflects
 persistent information about the content. Non-authorative metadata is provided by the
 consumer or a third party and provides contextual and changing aspects [17]. Non-
 authorative metadata is especially useful for recommendations based on collaborative
 filtering techniques and thus is critical in the effective discovery and reuse of content. To
 reflect different opinions and interpretations of content, metadata provided by different
 parties should be connected to its originator which is an important indication of its qual-
 ity and trustworthiness and thus should be kept separate. Our model therefore explicitly
 supports one authorative metadata and multiple non-authorative sets to be attached to
 different parts of the data model. While authorative metadata is explicitly added, non-
 authorative metadata may explicitly be provided (through annotations, reviews, ratings,
 etc.) or implicitly be generated (through harvesting or usage analysis).

 Types of Metadata As previously said, metadata is critical for the discovery of non-
 text based content on the Web. Metadata standards or vocabularies for multimedia are
 yet numerous as we summarize in [12].
     Our investigations of standards and types of metadata focused on a core set which
 reflects the properties of content in its lifecycle. This set mostly covers the core facets
 which are used across a variety of domains and which we believe are important to
 support findability with respect to reuse:
  1. Bibliographic metadata is traditionally concerned and related to the authorship of
     content and includes basic fields like identification, naming, publication or catego-
     rization.
  2. Technical metadata typically describes physical properties of content, like format,
     bit-rate and what is mostly called low-level features of content.
  3. Classification metadata might include keywords or tags but also domain specific
     classification information
  4. Evaluative metadata includes ratings and qualitative assessments of the content.
     A collaborative evaluation model based on evaluative metadata could provide in-
     valuable information regarding reuse of content. This could include dimensions like
     usefulness, presentation aesthetics, or design.
  5. Relational metadata is one of the most important parts to be able to explicitly de-
     fine relations between the content and other related information / content. Relations
     can include explicit ones which are given through the design of the content object


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Exploiting Social and Content Related Features of Multimedia Content on the SW


     or external objects. However it might also contain implicit relations gathered by
     observations or the usage history.
  6. Rights metadata are of utmost importance with respect to reusability as they de-
     clare the terms of use.
  7. Functional metadata: Functions may be supported to alter the presentation of the
     content, to customize or personalize the content, or to provide access to different
     versions.

 The selection of the different metadata types with respect to reuse was based on a set
 of expert interviews and is currently empirically validated in a survey. The assignment
 of metadata to resources is not restricted to the above mentioned types but is open to
 domain-specific assignments like educational value for a learning object or preservation
 data for archival information. In this respect our approach is inline with the vision of
 Resource Profiles as described in [8].


 4.3   Ontology Framework

 The data and metadata model as explained in the previous sections are implemented
 using a set of ontologies in order to publish and describe ICOs on the Web. The import-
 graph of the ontologies used is depicted in Figure 22 : The main ontology is the RICO




              Fig. 2. The Reusable Intelligent Content Objects (RICO) ontology


 (“Reusable Intelligent Content Objects”) - ontology which imports a set of other on-
 tologies. RICO is an OWL-DL ontology. Most notably it makes use of

   – the MPEG-21 DIDL ontology which we built to reflect the data model presented in
     section 4.1,
   – the Mindswap Digital Media Ontology which is used to type resources3
   – an OWL-DL version of the FOAF ontology as provided by Mindswap4 ,
  2
    The dark grey and white ontologies were built in the course of this work.
  3
    The Digital Media Ontology available at http://www.mindswap.org/2005/owl/
    digital-media has been slightly adapted to be in OWL-DL.
  4
    http://www.mindswap.org/2003/owl/foaf


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Exploiting Social and Content Related Features of Multimedia Content on the SW


     – the Annotea annotations ontology to represent annotations5 ,
     – the OWL-Lite version of the Dublin Core ontology, and
     – the MARCO (“Metadata for Reusable intelligent Content”) - ontology which is
       currently work in progress and which will cover aspects of the metadata model as
       presented in section 4.2.


 5     Deployment of Intelligent Content Objects on the Web using
       RDFa

 ICOs are published as compound objects on the (Semantic) Web following the data
 model described in section 4.1, including metadata as described in section 4.2 and
 marked up with RDFa using the ontologies as described in section 4.3. An ICO includes
 the resource whose structure is described using the data model and multiple metadata
 records including the metadata types previously presented.
     The compound package information is about to be published inline within an HTML
 page and will extend the ramm.x (“RDFa based multimedia metadata”) model that we
 suggested in [11] and which can be used to deploy multimedia metadata using RDFa.




            Fig. 3. A image hosted by Flickr deployed as an Intelligent Content package

  5
      The Annotea annotations ontology available at http://www.w3.org/2000/10/
      annotation-ns# has been rebuilt in OWL-DL.


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Exploiting Social and Content Related Features of Multimedia Content on the SW


     Figure 3 shows an example of an ICO, i.e. an image hosted by Flickr for which all
 descriptions are explicitly marked up and related to the image. The ICO contains three
 metadata sets: one authorative set (as provided by the owner/creator of the image) and
 two non-authorative sets (one provided by the hosting platform and one provided by
 an end user through a commentary). The figure shows only how visible information
 is related to the image. However further additional (non-visible) metadata could also
 be provided, e.g. by providing a detailed description of different scenes in a video or
 further semantic descriptions of the content of an image. Parts of the resulting RDF
 graph are visualized in Figure 4 which is however not showing the entire graph because
 of space restrictions (i.e. most descriptors are omitted).




               Fig. 4. Partial description of the compound object from Figure 3.




 6 Related Work

 The model and the ontologies can be used to markup illustrative images in typical web
 pages, images or videos hosted by social media sharing sites, slides and images embed-
 ded in commercial offerings, or multimedia content deployed in blogs and wikis.
 Especially in recent years much work has been done on the specification of ontologies
 that aim to combine traditional multimedia description models, thus trying to develop
 models that allow reasoning over the structure and semantics of multimedia data (see
 [5] and [12] for a comprehensive overview). Models with a similar intention, i.e. to pub-
 lish semantic metadata inline of HTML pages, include lightweight approaches like the
 hMedia microformat6 which is a basic vocabulary to mark up media resources on web
 sites using property value pairs. Furthermore it is related to the ramm.x model which
 provides a small but extensible vocabulary for marking up resources to include legacy
  6
      http://wiki.digitalbazaar.com/en/Media\_Info\_Microformat


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Exploiting Social and Content Related Features of Multimedia Content on the SW


 metadata. Ramm.x however does not include something similar to our data model or
 a detailed metadata model. The intention of the SMIL MetaInformation-Module7 is to
 publish RDF-based metadata in SMIL presentations. It is very general and does not
 prescribe how to use it. We intend to test the applicability of our proposed model with
 SMIL in the future. The intention of our model is also similar to Adobe’s XMP whose
 intention is to publish RDF-based metadata into PDFs or other document formats. Fur-
 thermore we want to acknowledge the work being done by Creative Commons to de-
 scribe and embed licensing data using RDF which is exploited in searches by Yahoo or
 in Flickr8 .
 More heavyweight approaches include Intelligent Content models as previously as-
 sessed for example in [6] and which cover a broad range of aspects. Most of these
 approaches are too heavy for our proposed model.
 Traditional models include the standardized framework of MPEG-7 [15] or packag-
 ing formats from the archival or E-Learning domain which include the IMS Content
 Packaging format9 , the Metadata Encoding and Transmission Standard (METS)10 , the
 MPEG-21 Digital Item Declaration (DID) [4] and most recently the OAI-Object Reuse
 and Exchange - model (OAI-ORE)11 . The OAI-ORE model has been designed as an
 exchange format for scholarly works. Its compound objects model12 [21] is similar to
 our model as it also provides facilities to publish semantic descriptions as an overlay
 graph over web pages. The approach however does not focus on multimedial aspects.
     The intention of the presented model is not provide a new standard for the descrip-
 tion of the semantic content and content decomposition like it is done by MPEG-7. Thus
 our approach is only marginally related to endeavors that aim to combine MPEG-7 with
 semantic technologies like the COMM ontology or other available MPEG-7 ontologies
 (see cf. [20] for a comparison).


 7    Conclusions and Future Work

 In this paper we presented a model for deploying multimedia content descriptions, i.e.
 Intelligent Content Objects, on the Semantic Web with the goal to increase the reusabil-
 ity potential of content in general. The model consists of a data model that supports
 adaptability of content, a metadata model including properties to explicitly increase
 findability with respect to reuse (e.g. implicit usage information, ratings, etc.) and a
 deployment facility to publish content descriptions inline of HTML pages. Deploying
 resources using this model can have a similar effect like Yahoo’s Search Monkey13
 which allows people to mark up their content using Microformats or RDFa whereas the
 additional information is then used to display and probably rank search results.
  7
    http://www.w3.org/TR/2007/WD-SMIL3-20070713/smil-metadata.html
  8
    http://search.creativecommons.org/
  9
    http://www.imsglobal.org/content/packaging/
 10
    http://www.loc.gov/standards/mets/
 11
    http://www.openarchives.org/ore/
 12
    http://www.openarchives.org/ore/documents/
    CompoundObjects-200705.html
 13
    http://developer.yahoo.com/searchmonkey/


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Exploiting Social and Content Related Features of Multimedia Content on the SW


     Future work includes the engineering of the MARCO ontology and a qualitative
 evaluation of our approach. The evaluation of the parts of the model is work in progress.
 The basic model, which includes the data model and the metadata categorization, meets
 the requirements of a typical multimedia publishing scenario on the Web and fulfills
 the criteria of an adaptable data model as defined in [3]. However the effect of the
 different metadata types on the reuse of content has yet to be validated. We are currently
 empirically validating the influence of different metadata types on the reuse of content
 in a study which will be accompanied by an implementation. Different aspect that would
 also demand special attention but which are beyond the scope of our work include the
 assessment of the heterogeneity or the consistency of different metadata sets.


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