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      <title-group>
        <article-title>Reflecting on ODR: The Israeli Example</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Orna RABINOVICH-EINY</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Online Dispute</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>University of Haifa Faculty of Law</institution>
        </aff>
      </contrib-group>
      <fpage>13</fpage>
      <lpage>22</lpage>
      <abstract>
        <p>The state of ODR in Israel provides an instructive illustration of the developments and achievements in the field as well as the significant challenges that it still faces. The general picture is one in which there are very few ODR projects on the ground, hardly no theoretical study of these systems and little, if any, general public awareness of the phenomenon. This picture is not very different from the state of ODR globally. With the exception of a handful of extremely successful ODR systems, after over a decade of existence, this avenue for dispute resolution and conflict transformation has yet to be fully discovered. The article explores these themes through the description of those ODR projects that have developed in Israel - The New Generation Court System (NGCS), Benoam online arbitration system, Emun Hatzibur ODR scheme for the resolution of consumer complaints, and several others. This handful of case studies suffice to challenge some of our limiting conceptions about ODR - its scope, definition and impact - and to defy our expectations. At the same time, the Israeli experience also provides a good demonstration of the strong barriers - financial, cultural, institutional and professional - that still stand in the way of expansion of the field.</p>
      </abstract>
      <kwd-group>
        <kwd />
        <kwd>Alternative Dispute Resolution</kwd>
        <kwd>Technology</kwd>
        <kwd>Resolution</kwd>
        <kwd>ODR</kwd>
        <kwd>ADR</kwd>
        <kwd>Virtual Courts</kwd>
        <kwd>Israel</kwd>
        <kwd>Conflict Resolution</kwd>
      </kwd-group>
    </article-meta>
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    <sec id="sec-1">
      <title>Introduction</title>
      <p>The state of ODR in Israel provides an instructive illustration of the developments and
achievements in the field as well as the significant challenges that it still faces. In the
last decade, an ambitious court digitization project was developed and just recently
launched, a successful online arbitration scheme was introduced in the insurance
industry and incipient ODR initiatives are emerging in the consumer protection arena
as well as some other more general schemes for the spread of ODR tools. Most of these
efforts have developed without grounding in the ODR field. In fact, in some cases, the
developers of ODR systems were unaware of the existence of such a field and drew
their inspiration from the literature and experiences of the area of alternative dispute
resolution (ADR) or the domain of law and technology. While these two distinct fields
– ADR on the one hand and law and technology on the other – have received
widespread acknowledgement in Israeli practice and in the academe, ODR has received
only limited attention. This is quite surprising, considering the fact that both the need
for ODR and the know-how for its development exist in the country.</p>
      <p>With an overburdened and expensive legal system that is struggling to deal with
new types of conflicts that arise in the internet society, the prospect of accessible
tailored processes for addressing disputes would seem particularly appealing.</p>
      <p>1 Assistant Professor of Law, University of Haifa Faculty of Law; Fellow, Haifa Center of Law &amp;
Technology; Fellow, National Center for Technology and Dispute Resolution, UMass, Amherst.
Nevertheless, the general picture is one in which there are very few ODR projects on
the ground, hardly no theoretical study of these systems and little, if any, general public
awareness of the phenomenon. This picture is not very different from the state of ODR
globally. With the exception of a handful of extremely successful ODR systems, after
over a decade of existence, this avenue for dispute resolution and conflict
transformation has yet to be fully discovered.</p>
      <p>In the following sections, this article will briefly describe those ODR projects that
have developed in Israel – The New Generation Court System (NGCS), Benoam online
arbitration system, Emun Hatzibur ODR scheme for the resolution of consumer
complaints, and several others - highlighting both their achievements and limitations,
with a view to drawing some more general conclusions on the current state of ODR and
the potential for the expansion of the field in the future.
1. The New Generation Court System2
The NGCS, represents an ambitious, and in many respects unprecedented, effort to
design a court system suitable for the internet age. The NGCS is an advanced system
for online document filing and case management, which is being introduced into Israeli
civil courts. Former Judge and architect of the project, Boaz Okon, described the
NGCS as including the following five basic features: electronic file, work space,
calendar, e-filing and task assignment. As evidenced from the description below, it is
the combination of these characteristics that make this system so impressive, in
particular the task assignment feature, made possible by the BPM engine.</p>
      <p>The electronic file feature refers to the idea that aside from trial hearings, the entire
trial process is managed digitally. This means that the court case is reduced to a link on
the computer screen and all of its components can be searched and viewed online. Once
the system is in place in all courthouses in Israel, the electronic court case will be fully
accessible to the presiding judge, the secretariat, certain court administrators and the
attorneys on the case by use of a smart card and password. For all involved, access to
an electronic, rather than a paper court case obviously presents a significantly more
efficient way of performing their work with remote access and more sophisticated
informational search tools.</p>
      <p>In term of the judge’s workspace, the new system enhances efficiency by
concentrating all of a judge's outstanding assignments, allowing access to the electronic
court case and a variety of legal databases, and creating a work scheme according to
which a judge's assignments are to be organized (for example, the system can be
instructed to schedule all administrative appeals on Monday mornings, between
specific hours) thereby enabling automatic case allocation.</p>
      <p>The calendar feature refers to system wide automatic case scheduling based on
predetermined criteria. Such scheduling is efficient on two levels. First, the assignment
can be performed by the system without the need for human intervention. Second, the
work allocation scheme maximizes efficiency because the work is assigned according
to areas of expertise (and the judges themselves schedule the work in a way that allows
them to work more effectively).</p>
      <p>A major improvement in terms of efficiency is realized through the NGCS’ e-filing
feature. The system allows for remote filing and online service of process of all court
documents, twenty-four hours and seven days a week, through the internet. Since
access to the system is, as a rule, restricted to those with a smart card, communication
is secure.</p>
      <p>Finally, one of the most remarkable features of the NGCS is the task assignment
element. In the design of the system, an arduous process of mapping the various types
of proceedings involved was performed in order to identify, step-by-step, the different
stages that each of these processes is comprised of. For example, civil proceedings
were divided into sub-categories such as standard civil proceedings, fast track, small
claims, etc. The same was done for all other types of court cases—criminal,
administrative and employment-related actions. Next, each particular type of
proceeding was further analyzed, resulting in a detailed scheme of the steps associated
with such procedure. Each step was named a “task” and each task was associated with a
person or entity in charge of performing such assignment (plaintiff, defendant, judge, a
particular person within the secretariat). The mapping of procedures was necessary to
allow the BPM engine to substitute for the manual administration of a court case.
Instead of having the parties or court employees initiate action, the system designates
task performers for each ensuing action and is either capable of performing a necessary
function automatically or prompts the task performer for action. The system
periodically examines whether a task was performed and, if not, there are
preprogrammed consequences that escalate over time.</p>
      <p>The task assignment feature is significant in several respects. An obvious
advantage is the added efficiency afforded through increased automation. The system
can easily substitute manual assignment of court cases to particular judges or the
manual scheduling of hearings post-assignment to judges, with automated processes.
Similarly, the onus for filing such motions as a motion to strike out a claim for inaction
will no longer be on the defendant; the system will be able to automatically detect and
handle such matters.</p>
      <p>A more subtle, but no less important, benefit has to do with the fact that this
impressive project of mapping the various court proceedings, serves to enhance
accountability in the system. By linking the tasks with a person in charge for their
execution, the system clarifies what the duties and areas of responsibility of the various
actors in the system are. Therefore, presumably, there should be no tasks that fall
between the cracks, assignments should be handled more quickly and proceedings in
general more efficiently. Most importantly, in those cases in which tasks are not
executed at all or carried out poorly, responsibility can be assigned.</p>
      <p>Finally, the fine-grained mapping of procedures allows for improvement and
learning on a system-wide level. Reports per-case type can be produced, allowing in
depth analysis of, and comparison among: different types of proceedings; the manner in
which they are handled; the allocation of judicial time to their resolution; and the need
for further development and refinement of the system. For example, a study of how
judges perform specific functions (conduct pre-trials, conduct hearings, write
decisions) could underscore areas in which further training is needed (running a
courtroom, ascertaining under what circumstances and in what ways to encourage
settlement, developing writing skills, etc.). The architects and implementers of the
system, despite realizing its learning potential have had a limited view of learning, one
that is focused on efficiency. Therefore, they have tended to view the mapping of
procedures as a tool for detecting pockets of inefficiencies in the system (such as
scheduling of cases) but have overlooked the potential for broader learning advancing
values other than efficiency.</p>
      <p>As can be seen from the above description, the NGCS is an important component
in the development of ODR, but also presents some of the limitations of current
understandings of the scope of ODR. Initially, ODR was understood as the delivery of
the familiar ADR processes – negotiation, mediation, arbitration – through the internet.
Under this narrow understanding, the NGCS is obviously not an ODR scheme.
However, the understanding of ODR has expanded significantly over the last decade
and is now understood to include a broad range of uses of technology in the dispute
resolution or conflict transformation domain. 3 This definition now includes the
incorporation of technology in the courtroom and the related impact on legal actors,
institutions and procedures.4</p>
      <p>Despite its many achievements evident from the above description, a close scrutiny
of the NGCS from an ODR perspective reveals some limits and drawbacks. For one,
the most striking lacuna is the lack of ODR processes in the traditional sense. One
would expect an advanced system for online filing and case administration to allow for
online referral of parties to both off- and online alternatives. Nevertheless, the system
designers neglected to do so.</p>
      <p>
        Moreover, the design choices made reveal a limited understanding of the area of
dispute system design ([
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] Rabinovich-Einy, 2008). The design process seemed to be
top down with little room for user input leading to a product that places an emphasis on
efficiency while neglecting other important procedural values, such as fairness, which
could also be promoted through the design and application of the technology and are
essential for generating trust in the system. This is perhaps not surprising in light of the
fact that procedure has often been understood as a means for promoting efficiency and
dispute resolution processes with both ADR systems and courts measured according to
case closure statistics. Therefore, the introduction of technology to procedural systems
has been reduced to a means of further enhancing efficiency, overlooking its broader
potential contribution. Similarly, ODR systems typically focus on efficiency and access
as their major selling point neglecting other unique features, such as maximizing pareto
optimal resolutions or the access to a wider pool of third parties.
      </p>
      <p>The NGCS also provides a good demonstration of some of the other, perhaps more
mundane, barriers that ODR systems face. One such difficulty is the issue of cost and
the question of payment for dispute resolution services. The development of the NGCS
came at exorbitant costs of the NGCS (in the hundreds of millions of shekels) that are
not to be funded through court fees. This obviously presents a significant burden for an
already under-budgeted, under-staffed court system. At the same time, this seems like a
natural choice for a public system that chose to introduce technology as a means of
enhancing access. This choice was further strengthened through the decision to allow
access to the system to clinics and to permit general access for certain types of cases in
which pro se litigants typically participate.</p>
      <p>
        3 This can be seen in the range of topics that were discussed in the last few ODR
forums. See http://odr.info/. [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]
      </p>
      <p>
        4 In fact, these developments were foreseen by Ethan Katsh in two of his earlier
books. See ETHAN KATSH, THE ELECTRONIC MEDIA AND THE TRANSFORMATION OF
LAW (OXFORD UNIVERSITY PRESS, 1991) [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]; ETHAN KATSH, LAW IN A DIGITAL
WORLD (OXFORD UNIVERSITY PRESS, 1995) [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>
        In other ODR systems as well, the issue of costs and access fees is central. We see
that the ability to develop accessible, well-designed systems is tied to the availability of
funds on the one hand and the responsiveness to the needs of users of the system on the
other. eBay's ODR schemes are a good demonstration of well designed systems that are
sponsored by the company and offered at no or low cost to members ([
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]
RabinovichEiny, 2006). This is a choice that a successful company like eBay was wise enough to
make and could afford to, but the question remains to what extent non-profit
organizations and other, perhaps less successful businesses, can follow suit.
      </p>
      <p>
        Another significant barrier is a cultural one ([
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] Rabinovich-Einy, 2008). On the
most immediate level, a significant number of Israeli judges, certainly in the District
and Supreme Court, are uncomfortable with computers and resent the planned changes.
A less conspicuous challenge, which may prove more significant, has to do with the
threat to the privacy and autonomy of judges presented by the NGCS. The NGCS
limits judges’ control over scheduling, and makes their calendars visible to court
administrators and, to a certain extent, attorneys. Again, these difficulties are not
unique to the court setting or even the legal arena. The technical know how presents a
barrier to many mediators and arbitrators as well and the prospect of broad
documentation of the actions of third parties, can be daunting, despite its potential for
enhancing accountability.
      </p>
    </sec>
    <sec id="sec-2">
      <title>2. Benoam</title>
      <p>
        Benoam is an online arbitration system developed specifically for the insurance
industry. The system is designed to address subrogation claims between and among
insurance companies for property damages arising from car accidents. In practice, all of
the insurance companies in the Israeli market but one have signed on to the system and
are committed to referring all such claims exclusively to it ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007).
      </p>
      <p>
        Benoam grew out of the need to find an effective substitute for the court option.
The prospect of conducting expensive litigation before an overloaded court system over
disputes of low financial value provided a real incentive for the insurance companies to
agree on an alternative system ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). The dispute resolution mechanism
was designed by a local law firm headed by Adv. Yehuda Tunik, after realizing that
this area was in desperate need of an ADR-based solution. The thought was to conduct
the entire process online – initiation of claims, submission of documents, testimony,
and the delivery of the award, while allowing for supplementary in-person sessions on
rare occasions ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). Since efficiency and trust were of utmost importance,
the online feature was a good fit ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). Aside from low costs, convenience
and swift communication, the documentation that comes with online interaction not
only enhances access to information and efficient handling of claims, but also
heightens transparency on two realms: between Benoam and its users, and internally
inside each of the insurance agencies ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007).
      </p>
      <p>
        Unaware of the existence of an ODR field, Tunik's team developed Benoam based
on observations and extensive conversations held with industry representatives ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]
Tzur, 2007). The online arbitration process they created is conducted through an
accessible and secure online platform. The choice of arbitration seemed natural to them
in light of the need for an efficient process that would enhance predictability and
consistency. This process seemed particularly fitting for the resolution of small scale
financial disputes arising among a sophisticated group of repeat players that possess
similar bargaining power ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). Detailed rules of procedures were
developed and agreed to by the participants. Alongside these rules, the system
maintained pockets of flexibility which allow it to function and develop in a manner
that is simultaneously efficient and fair, predictable and just ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). The
arbitrators used by the system are all experienced professionals, whose awards must be
reasoned and are subject to an appeal before an extended panel – all means for ensuring
trust in the system and enhancing its legitimacy ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). In addition, the
effectiveness of the system was ensured by making Benoam a clearing office able to
automatically enforce its arbitral awards ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007).
      </p>
      <p>
        The Benoam example is instructive in several respects. First and foremost – it is a
success story. For several years now, the insurance companies have repeatedly signed
on to Benoam's services and report a high level of satisfaction with the system. The key
to Benoam's success lies in the ability of its founders to identify a need for a
tailormade dispute resolution system for this environment ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). This is perhaps
counter-intuitive. Typically, we think of ODR systems as fitting for the global arena,
when parties are distant and face to face encounters present a major barrier ([
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] Katsh
&amp; Rifkin, 2001; [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] Rule, 2002). However, as the Benoam system clearly illustrates,
the potential for the development of ODR extends beyond the international realm and
there are plenty of opportunities for devising local ODR schemes that improve the
accessibility to dispute resolution services as well as the quality of such services ([
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]
Katsh &amp; Rifkin, 2001).
      </p>
      <p>
        Furthermore, Benoam's choice of a design process that involved the stakeholders
both in the initial design stages and later on seems key to Benoam's appeal ([
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] Lipsky
et al., 2003). In a way, this is similar to the eBay approach, which has continuously
remained connected to the needs of its users, from the early SquareTrade days through
the more recent PayPal dispute resolution systems ([
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] Rabinovich-Einy, 2006).
      </p>
      <p>
        In addition to its effectiveness in addressing subrogation claims, the system proved
valuable in other important respects. Because of the centralized, accessible and
effective channel it provided for addressing the claims, the insurance companies were
able to improve their effectiveness more generally in terms of preserving and accessing
data, handling complaints internally instead of relying on external legal services and
restructuring complaint handling within the agencies from a geographically based
arrangement to a centralized one ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). In addition, the intensive, online
communication among the agencies through the system actually produced more
informal dialogue that has benefitted the agencies and improved work relations among
them ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007).
      </p>
      <p>
        The Benoam system also provides a good demonstration of the complex relations
that exist between formal dispute resolution mechanisms and their alternatives. If we
used to think of ADR processes as operating "in the shadow of the law" ([
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] Mnookin
&amp; Kornhauser, 1979), more and more, it seems that these bodies are actually producing
and enforcing their own set of norms ([
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] Milman-Sivan &amp; Rabinovich-Einy, 2008). In
the case of Benoam, the vast majority of subrogation claims over property disputes
never reach the courts and the system is becoming the authority charged with
addressing lacunae through the generation of new norms, which, as mentioned above, it
also effectively enforces ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). However, as Benoam became a formal
lawmaker, informal negotiations (even mediations run by the Benoam team) have
surfaced in its shadow ([
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] Tzur, 2007). The question of norm generation and
enforcement by alternatives is of course not unique to the ODR arena, but may become
even more acute in the global setting where ODR processes' contribution is exceptional
([
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] Rabinovich-Einy, 2004).
      </p>
      <p>
        Finally, the story of Benoam also tells the tale of the fall of old intermediaries and
the rise of new ones in the internet age ([
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] Katsh, 1991; [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] Rabinovich-Einy, 2004).
While the proliferation of ODR processes has contributed to the threat on the legal
profession's monopoly over legal services, it has also served to facilitate lawyers'
professional work through remote access to digital records and databases. While
lawyers have lost some of their strength, new players such as ODR providers have
gained an important role through their control over the design of the dispute resolution
process and their control over the information exchanged in such processes. The digital
format in which such information is stored and preserved, makes the position of ODR
providers substantially different than that of traditional ADR providers ([
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]
Rabinovich-Einy, 2006).
      </p>
    </sec>
    <sec id="sec-3">
      <title>3. Emun Hatzibur</title>
      <p>
        The leading Israeli consumer organization, Emun Hatzibur is in the process of
developing an online arbitration tool for addressing consumer complaints, currently
handled through traditional arbitration ([
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] Bracha, 2008). The offline arbitration
process addresses both consumer complaints and the removal of Emun Hatzibur
trustmarks from businesses that were found to repeatedly breach the required standards.
The arbitration is offered at a nominal cost of 250 NIS to the consumer and 350 NIS to
the business (and in the case of a justified complaint the arbitrator may award costs to
the consumer) ([
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] Bracha, 2008). The proceedings are subject to the rules of procedure
posted on the website and are conducted by attorneys who are specialists in consumer
law. Despite its accessibility, only a handful of complaints reached the traditional
arbitration system and Emun Hatzibur is now looking into developing a complementary
online arbitration tool as part of an attempt to revamp the system ([
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] Bracha, 2008).
      </p>
      <p>Interestingly, Emun Hatzibur's online complaint management system,5 perceived
by the organization merely as a tool used to track complaints for the purpose of
aggregating information on businesses, has actually proved to be a sophisticated ODR
system. Any consumer can file a complaint online against any business (not restricted
to those who have Emun Hatzibur trustmarks, but the latter are required to meet Emun
Hatzibur's standards in replying to such complaints). The system tracks complaints and
documents their treatment by the business and Emun Hatzibur's involvement has
proven central in inducing the businesses to cooperate by both addressing the
individual complaint and remedying the systemic problem. Emun Hatzibur uses the
system to compile detailed reports on complaint patterns to businesses that received its
trustmark. It seems only natural to incorporate the online arbitration feature into the
complaint filing system.</p>
      <p>
        It is obviously too early to judge whether the Emun Hatzibur online arbitration
initiative will prosper, but there is reason to believe that it will. For one, ODR seems
like an excellent choice for addressing consumer disputes even where distances are not
great and the disputes arise locally. Consumer complaints are typically over low sums
and therefore suing, or, in some cases, even devoting one or two face-to-face
5 www.emun.org/ptrust/html/web/eich_poel.htm (last visited on September 24,
2008). [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]
encounters do not pass a cost-benefit analysis ([
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] Katsh &amp; Rifkin, 2001; [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]
Rabinovich-Einy, 2004).
      </p>
      <p>
        The businesses, on their end, have an obvious incentive to satisfy their clients, in
particular when these are savvy, online consumers. For one, companies have learned
over the last decade or so that dissatisfied consumers can cause substantial harm to a
company's reputation in the internet age. Where in the not so distant past, consumers
were helpless against wrongdoing by corporations; consumers are now empowered by
the ability to spread word of mouth on the internet instantaneously, at little or no cost,
to vast audiences across the globe. Likewise, consumer organizations have gained
power through their ability to use information on the performance of organizations to
encourage fair practices through the introduction of trustmarks on the one hand, and the
publication of problematic corporate conduct on the other ([
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] Rabinovich-Einy, 2004).
      </p>
      <p>
        Therefore, it is not surprising that the proliferation of e-commerce was one of the
leading forces that drove the evolution of ODR systems, with companies like
SquareTrade and eBay investing substantial funds and efforts in the development and
refinement of a wide array of processes delivered online based, to a large extent, on
user feedback and input ([
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] Rabinovich-Einy, 2006; [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] Rule, 2002).
      </p>
    </sec>
    <sec id="sec-4">
      <title>4. Other ODR Initiatives</title>
      <p>
        Other ODR mechanisms are also evident in the Israeli setting, but are still in their early
stages. Two leading online negotiation tools – Smartsettle and Cybersettle – have
entered into agreements with Israeli affiliates. In addition, the Israeli Institute of
Commercial Arbitration together with Dr. Yuval Karniel and Adv. Naomi Asia are in
the process of developing an online arbitration tool for the resolution of disputes that
arose in the course of online activity. The idea is to offer these services to websites
whose terms of use will include an online arbitration clause through the Institute. At
this point in time, however, the scheme is still in its early development stages. While
the local e-commerce arena has yet to develop ODR tools, at the other end of the ODR
spectrum – certain ODR tools are already in use in peace and conflict transformation
efforts.6 Israeli and Palestinian politicians and activists have made use of the internet in
the last few years to advance general communication,7 peace education,8 and specific
peace initiatives.9 The war in Lebanon two years ago provided a mirror image of the
challenges for conducting a centralized war in the internet age while maintaining
confidentiality of sensitive information and winning on the global PR front. At the
same time, even in those difficult times, some promise for reconciliation was gained
6 Sanjana Hattotuwa, Daring To Dream: CSCW for Peacebuilding. Available at:
sanjanah.googlepages.com/DaringtoDream-CSCWandPeacebuilding.doc. [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ]
7 For Example: www.mepeace.org [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ], www.mideastweb.org/index.html. [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ]
8 Yablon &amp; Katz, Internet-Based Group Relations: A High School Peace
Education Project in Israel, 38 Education Media International 175-182 (2001).
Available at:
http://www.ingentaconnect.com/content/routledg/remi/2001/00000038/F0020002/art00
015 [18]
9 http://www.geneva-accord.org/HomePage.aspx?FolderID=11&amp;lang=en. [19]
through such means as reading the "enemy's" blogs or communicating with one another
on social networks.10
      </p>
    </sec>
    <sec id="sec-5">
      <title>5. Achievements, Barriers and Future Challenges</title>
      <p>The state of ODR in Israel depicts a complex picture that is both promising and
disappointing and, in this respect, is indeed representative of the state of ODR
worldwide. The existence of several ODR ventures that show promise underscores the
potential of ODR in the digital age. This handful of case studies suffice to challenge
some of our limiting conceptions about ODR – its scope, definition and impact – and to
defy our expectations. At the same time, the Israeli experience also provides a good
demonstration of the strong barriers – financial, cultural, institutional and professional
– that still stand in the way of expansion of the field. Indeed, the future growth of the
field seems to be the main challenge that lies ahead. One principal challenge is to
transform the field from a niche area to one that is relevant to two other, emerging
domains which have over the years remained close, but separate from ODR – the
traditional alternative dispute resolution field and the cyberlaw area.
[18] http://www.ingentaconnect.com/content/routledg/remi/2001/00000038/F0020002/art00015
[19] http://www.geneva-accord.org/HomePage.aspx?FolderID=11&amp;lang=en
[20] http://lebanesebloggers.blogspot.com/2006/07/day-6-more-attacks.html</p>
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