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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Assessing Trust: Contextual Accountability</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Matthew Rowe</string-name>
          <email>m.rowe@dcs.shef.ac.uk</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Jonathan Butters</string-name>
          <email>j.butters@dcs.shef.ac.uk</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>OAK Group, Department of Computer Science, University of Sheffield</institution>
          ,
          <addr-line>Regent Court, 211 Portobello Street, Sheffield</addr-line>
          ,
          <country country="UK">United Kingdom</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>The need to assess the trustworthiness of a piece of information has become a prevalent issue due to web vandalism and the openness of platforms such as wikis. In this paper we introduce the notion of contextual accountability: Holding the author of a given statement accountable by deriving a path from the statement to the author's credentials. We present our own trust vector model as a combination of the assessment of these credentials covering two aspects; knowledgeability and social acceptance. This model is put to the test using two datasets and the results are presented and discussed.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>Introduction</title>
      <p>With the abundance of user generated content on the web comes the need to
filter or weight the validity of statements and factoids. This ability is innate
in humans but is completely lacking in agents and software that blindly rely
on linked data and triples as hard fact. There are many types of users that
contribute information to online sources, and these can generally fall into positive
contributors and negative contributors. Negative contributors can be subdivided
into three types: Troll - a knowledgeable user who posts negatively biased posts to
create angst amongst the community, Spammer - a non-knowledgeable user who
floods the community with unrelated posts usually offering a product or service,
and Truth Engineer - a highly knowledgeable user who generally contributes to a
very narrow domain, often trying to manipulate the community’s point of view
to better align with some ideal. It is therefore obvious that different levels of
trust should be given to different statements made by authors based on the their
areas of expertise and their posting habits within the sub ject area. In this paper
we propose a methodology for assessing the level of trust given to statements
made in a particular context by estimating the level of knowledge the author
has in this field and how respected this author is by community members.</p>
      <p>Wikipedia is a prime target for Trolls and Truth Engineers. The Wikipedia
article regarding Cypriot football team AC Omonia included bogus information
regarding a fan club lovingly called ’The Zany Ones’, who wore ’shoes on their
heads’, had a song ’about potato’ and ’kept their season tickets in the oven for
safekeeping’. Attention was brought to these edits when they were inadvertently
taken as fact and printed in a national UK tabloid on the 18th September 20081.
The reliance on knowledge sources such as Wikipedia has also forced Wikipedia
to rethink their edit policy for pages about living people and companies2
following a spate of malicious edits on such pages. The proposed changes to the edit
policy will see trusted community members vetting edits prior to their inclusion
in the page.</p>
      <p>In this paper we present our method for deriving trustworthiness of a
person given a context, relying on holding a person accountable for their actions.
Semantic Web technologies and formalisations allow graphs to be created
containing links between individual semantic resources. Paths through such a graph
space provide a technique whereby a given statement can be traced back to the
statement author, thus holding that person accountable. We define
accountability as the possibility to generate this path structure, which is only achievable
through a semantic graph space using linked data across multiple data sources
and knowledge bases. The bill of rights for web users3 gives grounding to this
theory by treating web users not simply as consumers but as citizens, making
them responsible for their own actions. This is the stage that we believe the web
has now reached, where data sources must be assessed for validity by assessing
the statement authors and contributors.</p>
      <p>Deriving a value of trustworthiness for a person given a context requires
the assessment of known information that can support this person’s claim as a
trusted entity. In this paper we divide this information into two distinct aspects;
knowledge and social. The former referring to formal information accredited to
the individual such as publications or reports, essentially providing validation
that this person’s expertise is evident within the context in question. The latter
refers to the community acceptance socially attributed to the person; in this case
it can be message board posts, or blog posts critiqued by the community. We
combine each aspect to provide a vector representation of the person’s overall
trustworthiness, depending on the position in the vector space, it is possible to
derive a classification for the person in question and whether they should be
trusted or not, given the context.</p>
      <p>This paper is structured as follows: Section two presents an approach to
model accountability paths through a semantic graph space from a given
statement through to the credentials of the statement author. Section three describes
the metrics used to derive trustworthiness from both the social and knowledge
aspects of a statement author’s credentials, and how these measures are
combined to produce a vector representation. Section four describes the experiments
conducted to demonstrate the effectiveness of our approach, and the discussion
of the obtained results. Section five compares state of the art trust derivation
techniques with our approach, and section six describes the conclusions drawn
from this work and discusses planned future work.
1
http://www.thespoiler.co.uk/index.php/2008/09/19/daily-mirror-footballjournalist-merked-by-wikipedia
2 http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article5593986.ece
3 http://opensocialweb.org/2007/09/05/bill-of-rights/</p>
    </sec>
    <sec id="sec-2">
      <title>The Semantics of Accountability</title>
      <p>In order to assess for trust we rely on the existence of linked data to derive a path
through the web from the a given statement through to credentials attributed
to the statement author. We define a statement as a loose abstract notion of a
piece of knowledge added to a knowledge base (e.g. OWL Full is more expressive
than OWL DL). In essence we wish to take a statement and derive a trust
metric for this statement given two properties: The author, and the context.
The credentials we define cover two different aspects: knowledge and social.
The former deals with formal work attributed to the statement author, and the
latter focuses on the community recognition attributed to the statement author.
In each case, the goal is to assess each aspect with respect to the context of the
statement in question.
2.1</p>
      <sec id="sec-2-1">
        <title>Gathering a semantic representation</title>
        <p>To contextualise this, imagine a person updates the Semantic Web Wikipedia
page. In order to assess the trustworthiness of this update we assess the
credentials associated with the author, holding them accountable for this update. Both
the social and knowledge aspects are combined to derive a vector interpretation
of the author’s trustworthiness given the context of the statement, which in this
case is about the Semantic Web. The derivation of this vector is explained in
detail in the following section.</p>
        <p>
          At a low level, holding a statement author accountable requires the
derivation of a path through the web from the statement through to the credentials
attached to the statement author. Linked data and Semantic Web formalisations
enable such paths to be derived using the intrinsic graph structure of semantic
formalisations as we will now explain. We begin by taking a statement to be
analysed, given the nature of knowledge bases (e.g. Wikipedia, Freebase, etc),
each statement can be related to an author representation within that platform,
e.g. A profile page about the author. At this stage we assume that a semantic
representation of this author exists as RDF according to the FOAF specification
[
          <xref ref-type="bibr" rid="ref2">2</xref>
          ], however we must find this information. Therefore extracting this semantic
representation is carried out using one of the three methods:
1. Query the Semantic Web for explicit representation: The author’s handle or
username is submitted to a Semantic Web entry point such as Watson4 or
Swoogle5, and the relevant FOAF file is extracted.
2. Query the wider web for semantic representation: The author’s handle or
username is submitted to a web search engine such as Google6. The most
relevant page is assessed for the existence of lightweight semantics such as
Microformats[
          <xref ref-type="bibr" rid="ref5">5</xref>
          ] or RDFa [
          <xref ref-type="bibr" rid="ref4">4</xref>
          ], and explicitly linked FOAF files.
4 http://watson.kmi.open.ac.uk/WatsonWUI
5 http://swoogle.umbc.edu
6 http://www.google.com
3. Implicit semantics within the existing profile page: Several platforms now
support the use of RDFa and Microformats within XHTML. Given this use
of implicit semantics, the profile page is parsed to derive credentials relating
to the knowledge and/or social aspects, or linked data representations where
such information can be found (ie. Hyperlink to a FOAF file).
2.2
        </p>
      </sec>
      <sec id="sec-2-2">
        <title>Deriving Credentials</title>
        <p>
          Given that we now have a semantic representation describing the statement
author, we assume that this formalisation contains the credentials of each aspect
or a linked data representation of such information. Credential information
describing the knowledge aspect is formalised using the Bibtex specification7, where
each paper is an instance of bibtex:Entry or one of it’s subclasses, and paper
details are defined using bibtex:hasTitle for the title, bibtex:hasKeywords
for keywords, and bibtex:hasBookTitle for the title of the publication. The
context of the statement is analysed against these properties, given that we do
not wish to assess all publications attributed to the author, simply the
publications within the context of the statement, thus deriving a subset of the original
publications set.
Credential information related to the social aspect is derived using linked
data within the FOAF file. The instance of foaf:Person describing the
statement author is linked to an instance of sioc:User using the sioc:account_of
property. As SIOC [
          <xref ref-type="bibr" rid="ref1">1</xref>
          ] is purposely designed to define online community
structures, a weblog or forum is attributed to the statement author using the sioc:owner_of
property property with the sioc:User as the domain and sioc:Container as
the range. Any blog or forum posts are then made within this container, where
each post is an instance of sioc:Post. Our intuition at this stage is that the blog
attributed to the statement author will contain numerous posts about a variety
7 http://zeitkunst.org/bibtex/0.1/bibtex.owl
of subjects, therefore in a similar manner to the knowledge aspect we derive a
subset of the total set of blog posts containing instances of sioc:Post related to
the statement context. This is fascilitated by the use of the sioc:topic property
to denote tags assigned to the blog posts, we compare these properties against
the context and filter out all instance of sioc:Post that do not match. Figure 2
demonstrates the RDF graph structure linking an instance of foaf:Person due
several blog posts as instances of sioc:Post.
Once we have gathered the credential information spanning both the
knowledge and social aspects, trust metrics must be derived using this information. We
now discuss our proposed metrics with examaples demonstrating the derivation
technique.
3
        </p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>Deriving Contextual Trust</title>
      <p>We define two orthogonal vectors; the social aspect, and the knowledge aspect, of
which the vector addition results in the trust vector. The social aspect quantifies
how respected the author’s point of view is in a given domain by taking into
consideration positive feedback and recent activity levels, similarity the knowledge
aspect assesses the level of trust associated to scientific statements the author
has made.
3.1</p>
      <sec id="sec-3-1">
        <title>Social Aspect</title>
        <p>We define the social trustworthyness of a given person within a certain knowledge
topic as follows. Let p be the person in question, c is the topic of knowledge
covered by the statement, P ! is the set of posts (on a discussion board or blog)
made by p about the topic c, F is the set of comments or feedback elements
attributed to a given post. We further define the function acceptance(f ) as the
classification of a feedback element describing acceptance in relation to the post
or not, this will return +1 if the feedback is positive, -1 if the feedback is negative
and 0 if the feedback is neutral. !!P ! !! denotes the number of posts made by that
! !
person about that topic, which we sqaure in order to increase the value of the
posting more (different values were experimented with, squaring appeared to
produce the optimum value). Therefore the social trustworthyness of a person
given a knowledge context is as follows:</p>
        <p>S(p, c) =
"</p>
        <p>! ! !!)2
p!∈Pp!,c ("f∈Fp! acceptance(f )) ! (!!P !</p>
        <p>timeperiod
3.2</p>
      </sec>
      <sec id="sec-3-2">
        <title>Knowledge Aspect</title>
        <p>We define the knowledge trustworthyness of a given person within a certain
knowledge topic as follows. Let p be the person in question, c is the topic of
knowledge covered by the statement. Q is the set of papers of which p is an
author. With regards to the the knowledge topic c we wish to analyse the set of
corresponding papers, we therefore define R = Q | c as the set of papers within
the knowlege topic, or context. We define a function citations(r) that returns the
number of positive citations the paper r has received: Each citation is assessed;
positive citations receive +1, negative citations receive -1 and neutral citations
receive 0. Using these defintions the knowledge trustworthyness of a person given
a knowledge context is as follows:</p>
        <p>K(p, c) =
"r∈R citations(r) ! #"yx=1 |Ryy| $2</p>
        <p>timeperiod</p>
        <p>The formula takes in to account the recent activity of the person in question:
The number of citations received in a certain year are divided by how many
years ago the citations were made. This is denoted by |Ry| where y ranges from
y
1 year ago to x number of years ago. Such a weighting is valid because within
the Semantic Web domain, and indeed in other areas of web science, techniques
and work moves extremely quickly. Therefore a more heavily cited recent piece
of work should carry more weight than an older piece of work with the same
number of citations.
3.3</p>
      </sec>
      <sec id="sec-3-3">
        <title>Weighting Knowledge Aspects</title>
        <p>As trust is a relative quantifier, the level of trustworthiness can only be
calculated between the group of people who have made contributions to a particular
resource, to this end, once the knowledge and and social scores for each person
has been calculated for a particular context, each score must be normalised by
the the magnitude of the maximum score in the sample set for each aspect.
Trustworthiness is then represented by the resultant vector given by:
−→T = S(p, c)Sˆ + K(p, c)Kˆ
where Sˆ and Kˆ are two orthogonal dimensions which form our vector space.</p>
        <p>The resultant Trustworthiness vector −→T for each person will have a maximum
potential magnitude of √2 and may lie in either of the four quadrants. By
observing the location of each vector it is possible to assess the type of poster
the user is. Individuals with higher positive social aspect scores tend to be more
of a ’familiar name in the community’ who’s level of trust stems from the notion
that they are observers (i.e. visible lurkers) within the context whose contribution
to topic discussions are generally positive. Individuals with higher Knowledge
aspect scores tend to be contributors to the context whose work tends towards
to the state of the art.</p>
        <p>As it is possible for an individual to attain negative values for social and
knowledge aspect vectors, it is possible for an individual to attain for instance, a
negative value for the social aspect and a positive value for the knowledge aspect.
This is indicative of a person who objects to points raised in conversations (such
as challenging people’s points of view with forum or blog posts), but who’s work
is original and is therefore cited.</p>
        <p>Our intuition behind the design of the trust metrics and the resultant vector
model is to allow classification of statement authors, and therefore reach a
decision whether they should be trusted or not. If one considers figure 3, any person
whose trust vector lies within the areas marked A, B or C can be considered
a trustworthy person, with larger vector lengths representing a greater level of
trust. However, should a person have a trust vector residing in the area marked
D that classifies the person as having a good level of social trustworthiness, yet
their formal publications are not supported by the community (e.g. Einstein
prior to his theory of relativity being proved by Ellington). Similarly, should
the trust vector lie in the area marked E one could consider this person to be
formally accepted as knowledgeable, yet socially their ideas are not accepted.
(e.g. A truth engineer; CIA, geeks, nerds, etc). In either case, where the vector
is in area D or E it is not certain whether this person should be trusted or not.</p>
        <p>Finally, if the trust vector lies in the area marked F, it is fair to consider this
person unstrustworthy due to their exclusion by the community socially and
formally in their work. Our belief is that trolls and spammers would reside in
this area given that their ideas are, in general, not supported by the community
and their social trustworthiness is negative due to their motivations of using the
web being for maliscious purposes.
4</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Experiments</title>
      <p>In order to assess the validity of our trust metrics we designed two experiments
covering two separate domains of expertise; the Semantic Web and HCI (human
computer interaction). In each domain we assumed that a wikipedia page had
been edited and that statements within that page were linked to a set of people.
In each case we derived the list of people based on conference proceedings and
workshop organising committee lists to find those people who have both a blog
and a list of publications. We then derived trust measures manually, checking
positive and negative feedback and citations for the social and knowledge aspects
respectively. The results were then collated and analysed.
4.1</p>
      <sec id="sec-4-1">
        <title>Datasets</title>
        <p>Two datasets were gathered for the experiments, where each dataset contained
a list of people within a separate domain of expertise. For the Semantic Web
dataset we obtained the list of potential Semantic Web statement authors from
the linked data on the web workshop8, social data on the web workshop9 and
european Semantic Web conference10 participants lists. From these lists we then
selected people with both papers and a blog, making sure that we chose a diverse
range of experience and duration within the domain. A similar action was
performed for the separate domain Human Computer Interaction (HCI), whereby
authors of prominent papers were sampled.
4.2</p>
      </sec>
      <sec id="sec-4-2">
        <title>Results</title>
        <p>The results from the Semantic Web dataset demonstrate how for the people in
the dataset, the majority carried a strong emphasis on blogging their work which
8 http://events.linkeddata.org/ldow2009/
9 http://sdow2008.semanticweb.org/
10 http://www.eswc2009.org/
was in turn positively rated by the community of readers in the blogosphere.
There are two evident extreme cases with respect to each aspect: Person D for
the social aspect, and person C for the knowledge aspect. As the former blogs
regularly it is no surprise that he sets the precedent for maximising trust value.
So too in the case of person C, who has numerous publications all of which
are heavily cited in the Semantic Web community. Figure 4 throws up some
interesting questions though. Using our combination of each aspect measure
into a single vector yields the derivation that person D is the most trustworthy
within the Semantic Web dataset, following closely by person C.</p>
        <p>Another interesting feature of these results is the correlation between the
vectors of person A and person F. Although the former vector has less
magnitude than the former, it falls along the same angle suggesting a correlation of
trustworthiness with a similar spread between blog posts and publications.</p>
        <p>Although the formula takes steps to mitigate the disparity between the level
of trust extremely large numbers of citations and more average numbers of
citations achieve, it can be seen that the Semantic Web results appear skewed on the
knowledge aspect, this is due to the fact that one person was a prolific and
heavily cited author of papers resulting in an overshadowing effect on the publishing
counts of others. The HCI dataset results vary from the Semantic Web results
due to the fact that many of the blogs that the HCI people maintain do not
achieve levels of comments or feedback the Semantic Web blogs do, and
therefore social trustworthiness in the HCI context is lower. However, as we define
trustworthiness as the vector addition of two orthogonal aspects we maintain the
ability to rank people according to their measured knowledgeability. The main
reason for the higher number of people in the Semantic Web domain with social
trust is most likely due to the Semantic Web experts’ use of the blogosphere as
a medium for publishing and sharing content as well as providing a quick way to
expose ideas and discuss them. This increases other people’s awareness of them
as a positive influence, which will in turn increase their social trust score.</p>
        <p>If we contrust figure 4 and figure 3, the positioning of the participants all
lie in the upper right quadrant of the vector space. When analysed for negative
feedback and citations, it became apparent that the majority were positive, and
only a few negatives for each person. Our belief is that given a larger experiment
incorporating a more controversial, and disputed domain of work, criticisms and
negative comments would play a major role in deciphering trust with respect to
a person and context.
5</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>State of the Art</title>
      <p>
        In the Semantic Web community, work has been performed to investigate the
network of trust necessary for Semantic Webs to function. Work by [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] proposes
deriving trust values from an existing network too allow application and similar
services that may wish to interface with the network to have access to an average
trust value for the network. Unfortunately, altough each edge in the graph is
denoted by a trust value, it is unclear how this value is derived. The notion
of trust is dealt with in work by [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] through the use of bilattice frameworks to
compute trust associated with a given statement, similar to the goal of our work.
[
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] differs from this paper however, by utilising multiple trust levels depending
on the data source hosting the statement. Semantic web services require trust
to be estabished between the service requestor and provider, in such a problem
trust information must be passed between the two parties. [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] describes such
trust policies that when passed between the parties, must be met in order for
trust to be achieved. Policies commonly contain a list of criteria in the form
of logic statements. The majority of trust based research conducted within the
Semantic Web utilises black box techniques to derive a trust measure for a given
statement or person.
      </p>
      <p>
        External to web semantics, communities such as security and privacy have
provided approaches for modelling trust. With regards to the actual vector model
demonstrated in this paper, work presented in [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] by Rat et al is comparable by
providing a vector representation of trust associated with a given person within
a given context as a combination of an experience aspect, knowledge aspect
and cumulative effect aspect. Both our work and work by Ray et al utilises the
context as an essential feature of trust derivation, however our work differs by
computing relative trust scores among a group of statement authors. A very
similar approach to our work is described by Kim et al in [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] by deriving the
degree of trust for a given person from the affiliation and expertise the person
has with the context. The model used by Kim et al is similar to our work, by
creating a path from the statement author, which in the case of [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] is a reviewer,
to their create content and the relevant replies.
6
      </p>
    </sec>
    <sec id="sec-6">
      <title>Conclusions and Future Work</title>
      <p>In this paper we have presented an approach to hold the author of a statement
accountable, and provide a path of accountability from the statement to the
author credentials through a semantic graph space. Our interpretation of trust
as a vector allows the portable model of trust to be computed in a number
of domains. As we have presented in this paper with the Semantic Web and
HCI datasets. The exclusion of an evaluation of the derived trust metrics was
largely due to the unavailability of sufficient evaluation participants at the time
of conducting the experiments. It is vital for evaluation participants to have an
understanding of the field in question – Semantic Web or HCI – in order to make
an informed decision. We plan to investigate this further in the future.</p>
      <p>Limitations meant that we were only able to manually examine a pre-chosen
selection of people for the experiments resulting in our test individuals,
scoring positive results. Future work will investigate experiments using additional
datasets known to contain negative contributors, effectively producing a
classification of the type of negative web user.</p>
      <p>During the analysis of the results a third aspect of trust became more
apparent. The notion that a small set of people may trust one another more because
they are co-located. Although this aspect of trust is important in working
relationships, where a higher level of direct accountability means that a person will
generally assign a high degree of trust to those they work with, the requirement
of a personal point of view makes the application of this trust metric to general
statements impossible, unless of course the overall level of trust attained were
only applicable to a single person’s point of view, in this case, a third trust
vector can simply be added. One addition to this separate aspect could include the
notion of vouching. The chain of reliability in a trust network would denote that
person A trusts person B, and therefore vouches for them. However, the level
of trust assigned to person B could only be the maximum trust measure that
person A currently has. Should that measure be low, then person B would only
receive a weak trust measure from person A.</p>
    </sec>
  </body>
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