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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>June</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Towards the Quality for Web 2.0 Applications</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Luis Olsina</string-name>
          <email>olsinal@ing.unlpam.edu.ar</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Roberto Sassano</string-name>
          <email>roberto.sassano@gmail.com</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Luisa Mich</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Computer and Management Science, University of Trento</institution>
          ,
          <country country="IT">Italy</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>GIDIS_Web, Engineering School, Universidad Nacional de La Pampa</institution>
          ,
          <country country="AR">Argentina</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2009</year>
      </pub-date>
      <volume>23</volume>
      <issue>2009</issue>
      <fpage>3</fpage>
      <lpage>15</lpage>
      <abstract>
        <p>One of the steps to evaluate quality is to define first quality requirements, for instance, by means of models. In order to specify quality models for Web 2.0 applications we propose an integrated approach which considers quality dimensions for contents and functionalities. In particular, we discuss how to model the different quality views reusing and extending the ISO 9126-1 quality models taking into account not only the software characteristics but also the own features of Web applications. To illustrate the added Content quality characteristic to quality models, excerpts of two evaluations are shown. The resulting models contribute towards a multidimensional integrated approach to evaluate Web applications of different eras -both Web 1.0 and 2.0 ones-, and lifecycle stages.</p>
      </abstract>
      <kwd-group>
        <kwd>Web 1</kwd>
        <kwd>0/2</kwd>
        <kwd>0</kwd>
        <kwd>Quality Model</kwd>
        <kwd>ISO 9126-1</kwd>
        <kwd>Content Characteristic</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>As the Web usage continues to grow, users expect Web applications (WebApps) to be
more mature with regard to the functions and contents delivered for their intended
goals and tasks at hand. Moreover, users expect these functions and contents be
relevant, accurate, suitable, usable, secure, and ultimately with perceived quality in
use. Despite the major breakthroughs in Web development methods and technologies
there are some Web Engineering branches still in their infancy. Modelling quality
requirements at different lifecycle stages is one of them. In this paper we propose an
integrated approach to specify quality requirements for content quality to WebApps.</p>
      <p>
        WebApps were conceived as content-oriented artefacts from the very beginning.
Few years later, websites started to provide not only contents but software-like
functionalities and services as well. Since then, WebApps have at a fast pace emerged
for many different sectors as e-commerce, e-learning, e-government, and so forth.
After that era named Web 1.0, a recent era that considers a set of strategies and
technologies focusing on social networking, collaboration, integration,
personalization, etc. is emerging –currently called Web 2.0 [
        <xref ref-type="bibr" rid="ref12 ref8">8, 12</xref>
        ]. We argue that
WebApps will continue being centered on functionalities, services and contents
independently of the new technologies and collaboration strategies. However, as
aforementioned a challenging issue still is how to specify and assess the quality and
the quality in use of WebApps at different lifecycle stages since their intrinsic nature
will continue being both content and function oriented.
      </p>
      <p>
        In the present work, by reusing and extending the ISO 9126-1 [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] quality
representation, we discuss how to model internal, external quality, and quality in use
views taking into account the previous concerns. Particularly, we thoroughly discuss
the modeling of the Content quality characteristic for evaluating the quality of
information –so critical for the whole WebApp eras.
      </p>
      <p>
        Later on, as a motivating example for evaluating the content quality dimension [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ],
we will gauge that Cuspide (www.cuspide.com) should plan changes in the shopping
cart basic information, for instance, in the Line item information completeness and
Product description appropriateness attributes (see Fig. 1). Particularly, the Line item
information completeness should have at least the author’s name besides the title of
the item, since users for lack of information can not distinguish between two or more
items with the same title (e.g., “Ingenieria de Software”) when they want to add a
specific item quantity or compare prices.
      </p>
      <p>Line item information
completeness
Product description
appropriateness</p>
      <p>The rest of this paper is structured as follows. In Section 2, we give an overview of
the Web eras as well as the unique features of WebApps compared to traditional
software applications. A review of the ISO software quality models follows in Section
3. In Section 4, we discuss what is missing in these models with regard to the Web
features; we also illustrate the proposed extension to ISO quality models in order to
include the content quality dimension. Then, Section 5 illustrates an excerpt of a
quantitative evaluation for a shopping cart of a Web 1.0 app regarding the content
suitability characteristic; in addition, it describes the application of a qualitative
evaluation by comparing three touristic apps related to Web 1.0 and 2.0 eras. Finally,
in Section 6, we analyze our proposal in the light of related work, and then, in Section
7, we draw concluding remarks.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Characterizing WebApps</title>
      <p>
        The first WebApps can be grouped in the Web 1.0 era, and they can be categorized
into static and dynamic; most recent WebApps can be grouped in the so-called Web
2.0 era as per O’Reilly [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]. These allow people collaborate, share and edit
information online in seemingly new ways of interaction. Other applications, which
can be referred as the mobile Web era, offer additional features such as
personalization and context-aware capabilities and services; and the semantic Web era
–also named Web 3.0- where applications offer the automatic processing of
information meaningfully. For Web 2.0 apps we can highlight some features, namely:
• User generated content: checking the rating of the most popular sites, we can
figure out that currently, after ‘google.com’ and ‘yahoo.com’, one of the most
visited is ‘youtube.com’. Maybe the best example to explain how big has become
the Web 2.0 phenomenon and what user generated content means.
• User active involvement: the active participation of users is one of the most
important features that changed the way users have to interact with WebApps.
Now users’ role can be defined as ‘prosumer’ since s/he is content producer and
consumer at the same time. WebApps like blogs are significant examples.
• Sharing information: let’s think about social network services, where people share
interests and activities. Examples of these applications are ‘facebook.com’,
‘myspace.com’ and ‘orkut.com’.
• Endless beta condition: considering the above three features it is easy to
understand that Web 2.0 apps are mostly dynamic and under ongoing changes.
Wikipedia is for instance continually subject to editing by users so there is no a
‘final version’ of it.
      </p>
      <p>
        In addition, Murugesan [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] says these new sites “offer smart user interfaces and
built-in facilities for users to generate and edit content presented on the Web and
thereby enrich the content base. Besides leveraging the users’ potential in generating
content, these applications provide facilities to keep the content under the user's own
categories (tagging feature) and access it easily (Web feed tool)”. He also remarks
“Web 2.0 is gradually becoming recognized as an important collection of
technologies, business strategies, and social trends. As a result of these developments
the Web is changing fast from a static, one-way publishing medium to a highly
interactive, dynamic application platform for fielding new kinds of applications”.
      </p>
      <p>
        On the other hand, as said in Olsina et al [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], WebApps –besides distinctive
features of Web development processes-, have their own features distinct from
traditional software applications, namely:
• WebApps will continue being driven by contents. Most WebApps, besides the
increasing support to functionalities –seen since the dynamic Web 1.0 era- will
continue aiming at showing and delivering multimedia information. This info
orientation is a basic feature stemming from the early, static Web 1.0 era.
• WebApps are interactive, user-centered applications, where the user interface plays
a central role; thus, they will continue being focused on the look and feel. Web
interfaces ought to be easy to use, understand, and operate because millions of
users with different profiles and capabilities interact with them daily; in addition,
WebApps currently have to cope with a variety of display devices and screen sizes.
• Internationalization and accessibility of Web contents for users with various
disabilities are real and challenging issues, independently of eras.
• Security is a central issue in data- transaction-oriented WebApps. Likewise,
performance is also critical for many WebApps, although both are also critical
features for traditional applications.
• The medium where WebApps are hosted and delivered is generally more
unpredictable than the medium where traditional software applications run. For
instance, unpredictability in bandwidth maintenance or in server availability, can
affect the users’ perceived quality.
• Contents privacy and intellectual property rights of materials are current issues too.
      </p>
      <p>They involve ethic, cultural, and legal aspects as well.</p>
      <p>Most of the above features make a WebApp a particular artifact. However, like any
software application, it also involves source and executable code, persistent structured
data, architectural design and so on. Ultimately, many of the above features will
influence the way quality requirements are modeled. We need to deal not only with
usability, functionality, efficiency, reliability and maintainability, as in traditional
software products but also with content quality, i.e. with content accuracy, suitability,
accessibility, and legal compliance.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Overview of the ISO 9126-1 Quality Models</title>
      <p>
        Quality is not a simple and atomic concept, but rather a multidimensional and relative
one. Common practice assesses quality by means of the quantification of lower
abstraction concepts, such as attributes of entities. An attribute can be defined as a
measurable property of an entity category. Therefore, quality –and its sub-dimensions,
called characteristics and sub-characteristics in the ISO 9126-1 standard-, is an
abstract relationship between attributes of an entity and a specific information need,
with regard to its purpose, context, and user’s viewpoint [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. On account of such
multidimensionality [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], a quality model, which specifies the relationships between
characteristics, sub-characteristics and associated attributes, is usually necessary.
Further, an instantiated quality model can in the end be calculated and evaluated in
order to determine the level of satisfaction achieved.
      </p>
      <p>
        The ISO 9126-1 standard (and the ongoing SQuaRE project) distinguishes among
three different approaches to software product quality, viz. internal quality, external
quality, and quality in use. These views of quality can be summarized as follows [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]:
• Internal Quality, which is specified by a quality model based on a set of six
characteristics – functionality, usability, reliability, efficiency, maintainability and
portability– and a set of sub-characteristics per each characteristic. It can be
measured and evaluated by static attributes of documents such as specification of
requirements, or designs; pieces of source code; and so forth.
• External Quality, which is specified by a quality model with the same
characteristics as the previous model. It can be measured and evaluated by
dynamic properties of the running code in a computer system, i.e. when the module
or full application is executed in a computer or network simulating as closely as
possible the actual environment.
• Quality in Use, which is specified by a quality model based on a set of four
characteristics –effectiveness, productivity, safety and satisfaction. It can be
measured and evaluated by the extent to which a software or WebApp meets
specific user needs in an actual, specific context of use.
      </p>
      <p>
        The same quality models have been maintained both to internal and external views
(see Fig. 2). For instance, functionality characteristic is defined as “the capability of
the software product to provide functions which meet stated and implied needs when
the software is used under specified conditions” [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. Functionality has in turn five
sub-characteristics, i.e. accuracy, suitability, security, interoperability and
compliance. Functionality –from the nonfunctional requirements point of view- is
concerned with what the software does to fulfill the user needs (software is defined as
a set of programs with the associated data and documentation). Considering for
example the accuracy and security definitions both function and data attributes can be
associated in order to assess them. This is also valid for WebApps where programs
and persistent, structured data (and its effects) are there as well. Note that in the
information quality literature data and information quality are treated very often as
synonymous terms but we make a clear difference as we discuss in the next section.
      </p>
      <p>
        Besides, usability characteristic is defined as “the capability of the software
product to be understood, learned, used and attractive to the user, when used under
specified conditions” [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. Usability is subdivided in turn into five sub-characteristics,
i.e. understandability, learnability, operability, attractiveness, and compliance.
Usability and its sub-characteristics apply also to specifying internal and external
quality requirements for WebApps.
      </p>
      <p>Lastly, the core aim in designing a WebApp is to provide users with degrees of
excellence or quality in use by interacting with the application and by performing its
tasks comfortably. Regarding the spirit of the ISO 9126-1 standard, quality in use is
the end user’s view of the quality of a running system containing software, and it is
measured and evaluated in terms of the result of using it rather than by properties of
the product itself. Ultimately, taking into account meaningful software or WebApp
attributes for internal quality are a prerequisite to achieve the required external
behavior, and considering meaningful software attributes to external behavior are a
prerequisite to achieve quality in use.</p>
    </sec>
    <sec id="sec-4">
      <title>4. Extending to the ISO Quality Models for WebApps</title>
      <p>
        The assumption of our proposal is that the ISO 9126-1 software quality models
introduced in the previous section are also applicable to a great extent to intermediate
and final lifecycle WebApps. To justify this we are going to extend the discussion
made in [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], reinforcing the same line of argumentation.
      </p>
      <p>Like any software production line, the Web lifecycle involves different stages of
its products, whether in early phases as inception and development, or in late phases
as deployment, operation, and evolution. To assure the quality of products, we can
plan to do it by evaluating and controlling the quality from intermediate products to
final products. Thus, to the general question, if we can apply to WebApps the same
ISO internal and external quality, and quality in use models, the natural answer is yes.
Nevertheless, to the more specific question whether we can use the same six
prescribed quality characteristics (and their sub-characteristics) for internal and
external quality requirements, and the four characteristics for quality in use
requirements, our answer is yes for the latter, but some other considerations might be
taken into account for the former. As highlighted in Section 2, the very nature of
WebApps is a mixture of contents and functions. Therefore we argue that the set of
six characteristics, i.e. functionality, usability, reliability, efficiency, maintainability
and portability, are not well suited (or they were not intended) to specify requirements
for information quality.</p>
      <p>At this point, we would like to introduce a slight difference in meaning between
data and information terms. A piece of data is raw material; even though it has some
degree of information. Data come from attribute measurements, facts, formula
calculations, etc. Structured data sets are often represented in databases. On the other
hand, information has an added value over data. That is, information is the
meaningful interpretation of data for a given purpose and context. Usually, a
traditional software program is a mixture of functions and data. Very often a webpage
is content oriented, i.e. is intended to deliver information (usually unstructured
semantically). For example, this article can be hyperlinked and posted as content Web
pages. Also a webpage component, e.g. a shopping cart, can edit an item quantity and
recalculate prices (applying a function over data).</p>
      <p>Therefore, to follow the thread of our argument, the central issue is how we can
specify the content quality for WebApps from the internal and external quality
viewpoints. We need to deal not only with usability, functionality, efficiency,
reliability, and maintainability but also with the content quality characteristic, which
in turn can be subdivided into content accuracy, suitability, accessibility, and legal
compliance sub-characteristics, as shown in Fig. 2.</p>
      <p>As a consequence, we propose to include the Content quality characteristic (or
Infoquality, for short), and its sub-characteristics in the internal and external quality
model of the ISO standard. A point worth mentioning is that in the spirit of the ISO
9126-1 standard is stated “evaluating product quality in practice requires
characteristics beyond the set at hand”.</p>
      <p>
        On the other hand, the quality in use definition may be rephrased as “the capability
of the software or WebApp product to enable specified users to achieve specified
goals with effectiveness, productivity, safety and satisfaction in specified context of
use”. Note that effectiveness, productivity, safety, and satisfaction are influenced not
only by the usability, functionality, reliability, efficiency, and content quality of a
WebApp, but also by two resource components of the context of use. The context of
use depends on both the infrastructure (i.e. the computer, network, or even the
physical working medium) and the user-oriented goals, i.e. the supported WebApp
tasks and the properties of the user type such as level of IT training, expertise, age,
and cultural issues as well. (See for example the quality in use case study for an
elearning WebApp [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] where user tasks were designed not only to deal with services
and functions but with contents as well). Next, we analyze the proposed extension.
4.1 The Information Quality Characteristic
As aforementioned information has added value over data, and hereafter we consider
Web information as Web content, which can be textual or other media. Hence, we
define Content quality as “the capability of a Web product to deliver information
which meets stated and implied needs when used under specified conditions”. Taking
into account previous contributions made in the area of information quality –as we
will discuss in the related work section-, we have primarily identified four major
subcharacteristics for the content quality characteristic, which can help to measure and
evaluate information quality requirements for WebApps. This initial proposal was
made in [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. So we contribute here by redefining them (see table 1) and by extending
and defining the sub-sub-characteristics (see Fig. 3).
      </p>
      <p>
        The content sub-characteristics are: first, content accuracy, which addresses the
very intrinsic nature of the information quality; second, content suitability, which
addresses the contextual nature of the information quality; it emphasizes the
importance of conveying the appropriate information for user-oriented goals and
tasks; in other words, it highlights the quality requirement that content must be
considered within the context of use and the intended audience; third, content
accessibility, which emphasizes the importance of technical and representational
aspects in order to make Web contents more accessible for users with various
disabilities as regarded in [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]; and lastly, legal compliance, as defined in table 1. In
Fig. 3, we define in turn sub-characteristics for both the content accuracy and content
suitability dimensions. Some of them could be just treated either as measurable
attributes or as sub-dimensions to which attributes should be further associated
accordingly (as we exemplify in Section 5). Even if we have identified some
attributes to content legal compliance, we are not addressing this aspect in this work.
      </p>
      <p>Content Accuracy
1.1. Correctness, the extent to which information is reliable in the sense of being free of
errors.
1.2. Believability (synonym: Credibility), the extent to which the information is reputable,
objective, and verifiable.
1.2.1. Authority (synonym: Reputability), the extent to which the source of the
information is trustworthy.
1.2.2. Objectivity, the extent to which the content (i.e., information or facts) is
unbiased and impartial.
1.2.3. Verifiability (synonym: Traceability), the extent to which the owner and/or
author of the content can be verified.
1.3. Currency (synonym: Up-to-dateness), the extent to which the information can be
identified as updated.</p>
      <p>Content Suitability
2.1. Value-added, the extent to which the information can be novel, beneficial, and
contribute to react to a given user for the task at hand.
2.1.1. Novelty (synonym: Freshness), the extent to which the information is fresh and
contributes to make new decisions for an intended user goal.
2.1.2. Beneficialness, the extent to which the information is advantageous and
contributes to make new decisions for an intended user goal.
2.1.3. Reactiveness, the extent to which the information is compelling and contributes
to react for an intended user goal.
2.2. Coverage, the extent to which the information is appropriate, complete but also
concise for the task at hand to a given user.
2.2.1. Appropriateness, the extent to which the information coverage fits to an
intended user goal.
2.2.2. Completeness, the extent to which the information coverage is the sufficient
amount of information to an intended user goal.
2.2.3. Conciseness, the extent to which the information coverage is compactly
represented without being overwhelming.
2.3. Consistency, the extent to which the content is consistent to the website’s piece of
information or page with respect to the intended user goal.</p>
      <p>In addition to the above content sub-characteristics, others to information
architecture and organization can be addressed. Many of these sub-characteristics,
such as global understandability, learnability, and also operability and attractiveness,
can be related to the usability characteristic. Besides, other particular attributes to
search and navigation functionalities can be specified in the functionality
subcharacteristics; for example, are the basic and advanced search suitable for the end
user? Or, are they tolerant of misspelled words and accurate in retrieving documents?
In the same way, we can represent link and page maturity attributes, or attributes to
deficiencies due to browsers’ compatibility into the reliability sub-characteristics.</p>
      <p>Finally, from the quality in use perspective, we have proposed to use the same ISO
model. However, for the satisfaction characteristic, specific (questionnaire) items for
evaluating quality of content should be included.</p>
    </sec>
    <sec id="sec-5">
      <title>5. Evaluating the Content Quality Characteristics</title>
      <p>The model for evaluating the content quality dimension shown above is a general
schema adaptable to all kinds of WebApps. It means that the integrated model can be
used with both the Web 1.0 and the Web 2.0 apps and different domain types. It is for
this reason that when you decide to apply it to a given WebApp, it must be
instantiated on the basis of some more specific parameters, e.g. measurable attributes
and metrics, questionnaire items, and decision criteria (e.g. using indicators),
considering also the specific domain, information need, and user viewpoint.</p>
      <p>
        Next, for space reasons we show excerpts of two studies. One of them was a
quantitative evaluation for a shopping cart of a Web 1.0 app (performed twice, in
2004 [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] and in 2007 [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]), where some content suitability sub-characteristics and
attributes have intervened. The other one was an exploratory study where three tourist
WebApps related to both Web 1.0 and 2.0 eras have intervened.
      </p>
      <p>
        Table 2 shows two attributes coded 1.1.1.1 and 1.1.1.2 (highlighted in Fig. 1), for
evaluating the coverage level of the basic information to the Cuspide shopping cart.
Note that Coverage is a sub-characteristic of Content Suitability as specified in Fig. 3.
The purpose of the evaluation was to understand the external quality level of Content
quality and Usability dimensions for the shopping cart entity, and then recommend
improvements in case low satisfaction of these requirements were reached. The
improvements were made applying Web Model Refactoring (refer to [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] for details).
      </p>
      <p>First, for each attribute of the requirement tree we selected a metric to quantify it.
For example, the Line item information completeness attribute is defined as “the
extent to which the line item information coverage is the sufficient amount of
information to an intended user goal and task”; thus, final users expect to have
suitable information as title, author, price, quantity, added on date, and availability in
order to accomplish the task effectively. So we designed a direct metric named
Degree of completeness to the line item information whose scale specifies three
categories considering an ordinal scale type, namely: (0) Incomplete, it has less
information than category 1, or no information at all; (1) Partially complete, it only
has title, price, quantity, and sometimes availability fields; and (2) Complete, it has
the whole required information.</p>
      <p>After measurement it resulted 1, as shown in table 2. However, the measure by
itself does not represent the elementary requirement’s satisfaction level, so we have to
design an elementary indicator. Note that an elementary indicator interprets the level
of satisfaction of an elementary nonfunctional requirement (i.e. an attribute).
Therefore, a new scale transformation and decision criteria (in terms of acceptability
ranges) should be defined. In our study, we used three agreed acceptability ranges in a
percentage scale: a value within 40-70 (a marginal –yellow- range) indicates a need
for improvement actions; a value within 0-40 (an unsatisfactory –red- range) means
changes must take place with high priority; a score within 70-100 indicates a
satisfactory level –green- for the analyzed attribute. Table 2 shows an elementary
indicator value of 50% for the 1.1.1.1 attribute taking into account that a measure
value of 1 mapped to 50%. In conclusion, this attribute would satisfy suitability
totally if the measure is 2.</p>
      <p>
        In our case, as mentioned in the introduction, for lack of information users are not
able to distinguish between two or more items with the same starting title, when they
want to add a specific item quantity or compare prices. The reader can refer to [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]
for more details on measurement, elementary/global evaluation, and
recommendations.
      </p>
      <p>On the other hand, regarding the qualitative study, three WebApps to the tourism
sector, namely www.opodo.com, www.tripadvisor.com, and www.wayn.com were
evaluated by experts on a comparative basis. This sector, these WebApps, and the
evaluation aim have been chosen for the following reasons: (i) the comparison is a
method used to seize on correspondences and specific differences between the entities
observed; (ii) the evaluation as aforementioned was conducted by experts in the
tourism sector. The eTourism Research Group1 collaboration to which one of the
authors belongs allows us to take advantage of its expertise and knowledge gained
over the years in the tourism research field; and (iii) the selected WebApps represent
to some extent the development of applications from Web 1.0 to Web 2.0 eras. We
expected the model be useful with both Web 1.0 and Web 2.0 applications. Opodo has
all the features to be classified as Web 1.0, Tripadvisor offers some Web 2.0 features,
and finally Wayn can be entirely classified as a Web 2.0 application.</p>
      <p>
        The evaluation considered the whole sub-characteristics/attributes of table 1 as well
as some attributes regarding content accessibility and content legal compliance. For
the former were included sub-characteristics as perceivable, operable, understandable,
robust, which are the principles of WCAG 2.0 [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]; for the latter: security, privacy,
copyright, and sector law. In the study, per each sub-characteristic/attribute we
formulated a question. Hence, we design a questionnaire that allowed us to evaluate
the three WebApps qualitatively by means of an inspection method intervening two
experts. Though we have non-conclusive evidence from this study, some initial
comments and observations can be drawn about content features that distinguish Web
1.0 from Web 2.0 apps.
      </p>
      <p>
        The first relevant issue to underline is that in the process of content production in
Opodo (Web 1.0 app) a top-down logic is pursued, it means that only content
providers supply information to users. On the other hand, in TripAdvisor and Wayn
(Web 2.0 apps) the process of content production becomes bottom-up; i.e. mainly
users upload and update information. Moreover in Wayn the content is submitted to a
1 Research team working at the Department of Computer and Management Sciences, Faculty of Economics
at University of Trento; group site available at http://www.economia.unitn.it/eTourism/home.asp
social control mechanism, since with a Web 2.0 app (e.g. blog, wiki, social network) a
user can edit, add or comment content of other users. Besides, in the initial
observations it is quite evident how “non-structured” information can be considered
more accurate and suitable in ‘tripadvisor.com’ with respect to ‘opodo.co.uk’. Note
that when we talk about non-structured information we refer for example to hotel
review, location comment, etc. Conversely, for structured information –e.g. flight
timetables, holiday price lists, among other, it can be considered more accurate and
suitable in ‘opodo.co.uk’ (see more details in [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]).
      </p>
      <p>Lastly, in general terms we argue that the WebApp’s content quality does not
depend on the kind of applications –whether Web 1.0 or Web 2.0; however, some
kind of contents and services are more appropriate for Web 1.0 apps, while others for
Web 2.0. Moreover, we can state the content sub-characteristics we have modeled for
evaluation purposes can be applied to all WebApps, independently from which era
they belong. However, some specific measurable attributes associated to content
subcharacteristics could be considered for Web 2.0 and follow-on applications, as we
discuss in a future work.</p>
    </sec>
    <sec id="sec-6">
      <title>6. Discussion</title>
      <p>
        The model presented in this paper as an extension of the ISO 9126-1 quality models,
has been elaborated taken into account related researches about dimensions of data
and information quality. We describe here briefly the main information quality
models, often called frameworks in the literature. A broader reviews for WebApp
quality is given for instance in [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. It is worth mentioning that the difference in
meaning between data and information –as remarked in Section 4- has often been
neglected in these quality frameworks. Moreover, very often –and in some cases
explicitly- these terms are used interchangeably.
      </p>
      <p>
        One of the first studies intended to categorize data quality dimensions was made
by Strong et al [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]. They aimed at considering the dimensions of data quality for
three user roles, namely, data consumer, data custodian, and data producer. According
to them, high quality data is data that fit for use by intended users. They developed a
framework made up by four categories –intrinsic, contextual, representational, and
accessibility- including 16 dimensions of data quality. Specifically, the intrinsic
category indicates that information has its own quality per se. It contains four
dimensions: accuracy, objectivity, believability, and reputation. The accessibility
category states that information must be easily accessible but secure; it includes:
accessibility, and security dimensions. The third category is contextual data quality,
which indicates that information should be provided in time and in appropriate
amounts; it includes: relevancy, value-added, timeliness, completeness, and amount of
data. The last category is representational data quality, which focuses on format of
data/information and its meaning; it includes: interpretability, ease of understanding,
concise representation, and consistent representation. As a matter of fact, this quality
framework was initially developed for traditional information systems. Nevertheless,
this model has been used for WebApps too. For instance, Katerattanakul et al [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]
reuse the four categories and the characteristics including free-of-error webpage
content, workable and relevant hyperlinks, and the navigational tools provided for
accessibility. Caro et al [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] have in a recent study reused the Strong et al framework
for modelling data quality of Web portals from the data consumer viewpoint. All
these data quality frameworks neither consider different lifecycle WebApps
stages/eras and therefore different quality models as we propose, nor make a clear
distinction between data and information quality either.
      </p>
      <p>
        A different slightly way to model and evaluate the information quality for a
WebApp –both at page and site level- is proposed by Alexander et al [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. They take
into account six dimensions (criteria) such as authority, accuracy, objectivity,
currency, orientation, and navigation. Authors include a checklist for a step-by-step
quality evaluation to some kind of websites, namely to the advocacy, business,
informational, personal, news, and entertainment sectors. They evaluate information
rather than data without considering different information quality models at different
WebApp lifecycle stages.
      </p>
      <p>
        The first published study about extending the ISO 9126 model has been made by
Zeist et al [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ]. In a nutshell the extended model consists of adding some
subcharacteristics for each characteristic, with the aim of specifying data/information
quality. Unfortunately, this study is quite limited because at that moment the ISO
standard did not consider the internal, external, and quality in use views –these were
included just in the 2001 revised standard. Finally, there exists an ongoing SQuaRE
project2 which proposes harmonizing many ISO standards related to quality models,
measurement and evaluation processes. According to Vaníček [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ] “these standards
have not a unified terminology and do not fully reflect the current state of art in
software engineering”. In his contribution he proposes a data quality model regarding
the three ISO views, but these models are just for data (data as a new entity) separated
of the quality models for software functions. As the author was aware “the main
problem concerning the development of new SQuaRE series of standard and also
concerning the data quality standard is the enormous volume of standardisation
documents … If we extend the number and span of standards, nobody will use them”.
Instead of the SQuaRE approach, our aim is modeling nonfunctional requirements for
WebApps’ functions and contents, taking into account the three integrated quality
models and Web lifecycle views.
      </p>
    </sec>
    <sec id="sec-7">
      <title>7. Concluding Remarks</title>
      <p>Most WebApps besides the increasing support to functionalities and services will
continue aiming at showing and delivering content. This basic feature stemming from
the early Web 1.0 applications is currently empowered by the Web 2.0 and follow-on
applications. Web 2.0 applications rely strongly on actual users sharing, collaborating
and performing content tasks in real contexts of use. So evaluating the quality of
WebApps is still or even more challenging.</p>
      <p>In the present work, we have proposed how to specify quality requirements for
WebApps’ functions, services and contents employing a multidimensional and
integrated approach. By reusing and extending the ISO 9126-1 quality models’
2 Note that as part of the project the ISO 25012:2008 standard on data quality model was recently issued
characteristics, we have discussed the need of modeling and adding the content
quality characteristic for evaluating the quality of information. Specifically, we have
argued that the internal and external quality models with the set of six characteristics,
i.e. functionality, usability, reliability, efficiency, maintainability and portability, and
their sub-characteristics respectively, are not sufficient to specify WebApps’
information quality. As a consequence, we have proposed to include in both models
the Content quality (Infoquality) characteristic and its sub-characteristics. Besides,
from the quality in use perspective, we have proposed to use the same ISO model.</p>
    </sec>
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