Current Approaches to Search Result Diversication

Abstract

With the growth of the Web and the variety of search engine users, Web search eectiveness and user satisfaction can be improved by diversication. This paper surveys recent approaches to search result diversication in both full-text and structured content search. We identify commonalities in the proposed methods describing an overall framework for result diversication. We discuss dierent diversity dimensions and measures as well as possible ways of considering the relevance / diversity trade-o. We also summarise existing eorts evaluating diversity in search. Moreover, for each of these steps, we point out aspects which are missing in current approaches as possible directions for future work.

Introduction

In the last years, the Web has become the largest and most consulted public source of information, and Web search emerged as the primary technique for nding relevant information on the Web. Search engines usually provide a long list of results that contains thousands of entries, where the most relevant results tend to be quite similar [ 1 ]. In particular for informational queries [ 2 ], users reading through a list of relevant but redundant pages quickly stop as they do not expect to learn more. The phenomenon of saturated user satisfaction is a well-understood and extensively studied eld in economics called law of diminishing marginal returns [ 3 ].

The amount of data on the Web is growing exponentially, and so does the amount of relevant results for a query. Given that most search engine users only look at the rst page of available results, to improve user satisfaction, this search result list should be optimised to contain both relevant and diverse results [ 4 ], fairly representing the thousands of relevant results. This task is also known as search result diversication .

For an ambiguous query like Jaguar, a search result list should contain results about the car, the animal, the operating system and other senses. In case of an unambiguous query like nuclear power plant, the list should be diverse in the contained information: objective and opinionated sites, supportive and opposing thoughts, related topics and subtopics. It is easy to see how this can be a computational expensive process that is dicult to run at query time.

The goal of this paper is to survey recent approaches in this area, identifying commonalities and dierences between these works. We also present possible open questions not yet addressed by state-of-the-art techniques. Here, we focus on the eld of search result diversication, however, we want to point to other elds where similar problems have been addressed and solutions might be adaptable. For example, recommender systems provide a list of items which are interesting (i. e., relevant) and novel (i. e., diverse from the ones the user already knows) [ 5 ]. Another example is image or video search where near-duplicate results are removed [ 6 ], or multiple senses of ambiguous queries are covered [ 7 ]. Dynamic clustering algorithms on image features are used in [ 8 ] to provide visually diverse result sets. In general, clustering algorithms may provide adaptable (dis)similarity measures that are used to create sets of items with high intra-set and low inter-set similarity [ 9 ].

In this paper, we compare current work in search result diversication. To the best of our knowledge, there is no such recent comparison. First, we identify common aspects and dierent notions of diversity in all proposed approaches. We show how the trade-o between relevance and diversity is solved, which is an NP-hard optimisation problem. As last step, search eectiveness is evaluated not only in terms of relevance but also of diversity. Finally, we point out open problems and areas which can be improved.

The rest of the paper is structured as follows. In Section 2, we dene the problem of search result diversication. Section 3 presents dimensions and types of diversity, and how approaches measure them. Further in Section 4, we show the strategies and algorithms of balancing between relevance and diversity, eciently. The evaluations of the eectiveness of current approaches are described in Section 5. We conclude by discussing open research questions in Section 6. 2

Search Result Diversication: Problem Denition

Search result diversication is an optimisation problem aiming to nd k items which are the subset of all relevant results that contains both most relevant and most diverse results. Usually, increasing the diversity in the subset leads to a decrease in relevance; therefore, the optimal trade-o between relevance and diversity needs to be found. Looking at previous work on search result diversication, it is possible to notice that, in order to achieve the optimisation goal, three components are usually adopted. Here, we follow the notion and structure of a general result diversication approach presented in [ 10 ]: Relevance Measure: It provides a relevance score for each results which creates an initial ranking of the items.

Diversity Measure: This measure reects the dissimilarity between two given items, or the overall dissimilarity of a set of results.

Diversication Objective: The objective denes the way both measures are merged into a single score that has to be maximised.

The rst step of result diversication is to rank the items by a relevance score as a normal retrieval task. In Information Retrieval (IR), several models and relevance measures have been developed. In result diversifying systems, such standard techniques have been used to rank items by their relevance. For example, [ 11 ] uses a vector space model to represent items and queries, while [ 12 ] exploits language models and KL-divergence as relevance functions.

The second and actually diversifying component is the measure of diversity. Such a measure provides means to represent the dissimilarity of two results or the dissimilarity within a whole set of results with a single value. Dierent types of diversity and proposed diversity measures will be described in Section 3.

The third component, the diversication objective, formalises the strategy to nd a trade-o between the two measures in order to diversifying a result set. This optimisation is known to be NP-hard [ 3,10 ], so there is a need to develop ecient algorithms. In Section 4, we will see what diversication objectives and algorithms current approaches employ to eciently diversify search results.

Finally, the quality of the result set has to be evaluated using standardised metrics, repeatable experiments and publicly available datasets. In Section 5, we give detailed information about the evaluation eorts of the reviewed works. 3

Notions of Diversity

We rst introduce to some properties of diversity and take a look at the various kinds of diversity known to exist in information sources. We then review notions of diversity considered in recent work. 3.1

Dimensions of Diversity

Considering Web search, two levels of diversity can be found [ 13 ]: (1) query terms may be ambiguous, which is word sense diversity, and (2) for a specic word sense, the available information sources may be diverse. Dierent causes of diversity in such information sources are known to be, e. g., educational, cultural, spatio-temporal [ 14 ], or simply the goal of communication. These become manifest in an orthogonal dimension, the type of diversity: e. g., conicting information [ 15 ], opposing opinions and sentiment [ 16 ], ideological perspectives [ 17 ], or text genre [ 18 ]. Further, as the usage of the term diversity is itself diverse, diversity is studied from dierent perspectives in elds like ecology, geography, psychology, linguistics, sociology, economics, and communication [ 19 ].

This diversity in information sources should not be ignored or avoided. Instead, it should be seen as a rich feature that, handled explicitly and being exploited, could lead to better ways to deal with diverse information sources [ 20 ]. 3.2

Measures of Diversity

We saw that there are many dimensions of diversity that can be considered for diversication. We will now investigate which notions of diversity current approaches consider and how they are measured. Note that the term similarity can be used interchangeably to denote the same concept as of dissimilarity: dissimilarity = 1 similarity, where similarity 2 [0; 1].

Semantic Distance. Gollapudi et al. [ 10 ] reuse the known min-hashing scheme sketching algorithm, which produces sketches similar to random term samples using a number of dierent hashing functions. They use the Jaccard similarity between those sketches as the dissimilarity measure, i. e., one minus the fraction of the cardinality of the intersection and the union of the two sketches. This dissimilarity measure diversies based on content dissimilarity.

Categorical Distance. Additionally, [ 10 ] presents a categorical distance where dissimilarity is based on the distance between the category of the results within a taxonomy. As a distance measure, the weighted tree distance measure is used. In case of multiple categories being assigned, the shortest distance from each category of one result to the categories of the other result is added up after weighting with the minimal probability that any of the respective two categories is assigned. This measure emphasises word senses diversication.

Agrawal et al. [ 3 ] also use categories, derived from query click logs. However, they abstain from using an inter-result dissimilarity measure. They directly use the information about the categories in their diversication objective.

Vee et al. [ 21 ] introduce a diversity order for relational databases being an order among attributes ( e. g., for cars: M ake M odel Colour : : :). This order expresses that certain attributes have higher priority to be diversied than others (e. g., rst M ake is diversied, then M odel). They show how result tuples can be seen as paths in a tree of values, where the paths satisfy the diversity order. Tuples that have a longer path from the root in common are more similar than others. Therefore, this measure is similar to a tree distance measure.

Novel Information. In [ 12 ], unigram language models are used to represent results. The authors dene functions that quantify novel information a new result conveys additionally to an (the) existing result(s) using the KL-divergence. This measure diversies in a general sense regarding content dissimilarity. Conclusion. The diversity measure used by a system denes the kind of diversity the system can handle. However, none of the presented works focus on their diversity measure. The measures are mentioned very briey without motivation.

Looking at these diversity measures, two groups can be observed. One group measures dissimilarity based on content similarity, whereas the other group uses metadata about the content ( e. g., the categories), which are not extracted from the content but taken from additional information sources ( e. g., user click logs). Still, no measure exploits intrinsic properties of the results, e. g., the genre (blog post, a news article, a manual) or the sentiment regarding the query topic. Therefore, these kinds of diversity are not yet exploited explicitly for search result diversication. 4

The Relevance / Diversity Optimisation Problem

The relevance and diversity of a search result set can be maximised using various strategies. The main challenge for all these strategies is to select those results that add more diversity to the set, probably at the cost of relevance. Finding a good compromise is the primary goal. 4.1

Diversication Objectives

Gollapudi et al. [ 10 ] combine the relevance measure and the dissimilarity in three dierent ways: max-sum, max-min, and an average dissimilarity like measure. These set selection functions are to be maximised.

Max-sum Diversication. The rst objective in [ 10 ] combines the sums of the relevance and diversity measure as a weighted sum.

Max-min Diversication. The second objective targets at maximising the sum of the minimum relevance and minimum dissimilarity within the set.

Average Dissimilarity Diversication. Their third objective adds the original relevance for a result with the average dissimilarity regarding all other results in the set. The sum over the whole set is to be maximised.

Max-sum of max-score Diversication. Similarly to max-sum diversication, [ 21 ] maximises the sum of dissimilarity of the result set, but it only produces sets that have the maximal relevance sum. Therefore, it does not nd sets with higher diversity scores but slightly lower relevance sum.

Max-product Diversication. Based on the already chosen results, Zhai et al. [ 12 ] select the next result by maximising the parameterised product of the relevance of the next result and its dissimilarity to the chosen results.

Categorical Diversication. Agrawal et al. [ 3 ] use a relevance measure that considers the categories of a document and query. The result set is diversied so that its results cover all categories, weighted by their probability to occur. 4.2

Diversication Algorithms

The problem of search result diversication is NP-hard [ 3,10 ]. Therefore, approximation algorithms have to exploit inherent structural properties of the solution space to achieve adequate system response times. IR systems based on inverted lists are proven to be unable to directly provide diverse results [ 21 ]. In the following, we present algorithms used to eciently nd top- k diverse search results.

Gollapudi et al. [ 10 ] show that their max-sum and max-min diversication objectives can be casted to a facility dispersion problem for which approximation algorithms exist. Agrawal et al. [ 3 ] use a Greedy algorithm that starts with an empty list of results and select the next result with the highest marginal utility until k results are selected. The marginal utility measures the probability that the result satises a category the current result set does not yet satisfy. Similarly, Zhai et al. [ 12 ] uses the same Greedy algorithm, but with their function that represents the novel information being introduced by the next document. Vee et al. [ 21 ] cluster results into buckets based on their diversity order and selects results from those buckets in order to retrieve balanced diverse results. Conclusion. Apparently, most approaches nd a solution for the diversication problem using Greedy approximation algorithms. All optimisation algorithms work online on the relevant results provided by the retrieval phase. Therefore, the presented works do not investigate the applicability of oine pre-computation or special data structures that could improve online performance.

Evaluating Diversity in Search

This section presents methods for evaluating diversity-aware search techniques. We describe datasets used and evaluation metrics designed for this purpose. 5.1

Datasets for Diversity-aware Search

In previous works, dierent types of datasets have been used. Gollapudi et al. [ 10 ] use Wikipedia disambiguation pages as ground truth for the word senses. They also use a structured dataset in the context of product disambiguation evaluating the goodness of a measure based on a product taxonomy. In [ 3 ], the authors use 10,000 queries and top 50 retrieved results from a commercial search engine, judgements obtained with the Amazon Mechanical Turk 1, and the Open Directory Project (ODP) 2 taxonomy to classify results. Zhai et al. [ 12 ] use topics from the Text REtrieval Conference (TREC) Interactive Track where assessors identify a list of subtopics for each topics and mark the relevance of retrieved results with respect to each subtopic. Vee et al. [ 21 ] have based their experiments on a structured dataset using Yahoo! Autos. They perform experiments generating keyword and structured queries measuring response times for dierent cases. Real and synthetic structured data are used in [ 11 ]. They create feature vectors they want to retrieve back as a set of diverse results.

As we have seen, previous work use dierent and non-standard datasets. In order to create a benchmark for diversity in search, in the Web Track at TREC 2009 the new Diversity Task started. We notice that the notion of diversity used is rather a topical diversity. This leaves open the aspect of evaluating other dimensions as, e. g., diversity of opinions (see Section 3.1).

Conclusion. As we can see, in most cases two main types of datasets have been used: classical textual documents to be ranked ( i. e., TREC-like tasks) and structured datasets (i. e., for Database-like search task). In both cases, the goal is to provide the user with a smaller set of relevant and diverse results. While we have also seen that standard benchmarks are being created, there is still need for creating benchmarks for specic diversication tasks. 5.2

Diversity-aware Evaluation Measures

In order to evaluate the eectiveness of proposed diversity-aware search approaches, new metrics need to be designed. In most cases, adaptation from already existing metrics have been done.

In [ 4 ], an evaluation framework for novelty and diversity is proposed. They see information needs and results as sets of information nuggets, and relevance is dened as a function of the nuggets contained in the user’s need and previous results. Moreover, as graded relevance seems a reasonable assumption for

1 Amazon Mechanical Turk: http://www.mturk.com/

2 ODP Open Directory Project: http://www.dmoz.org/ such task, they propose -NDCG: an adaptation of the well-known NDCG metric proposed in [ 22 ]. They experiment on past TREC collections showing the feasibility of the proposed approach.

In [ 12 ] S-Recall at k is dened as the percentage of subtopics covered by one of the rst k results. Values of S-Recall at k cannot be directly compared among topics having a dierent number of subtopics, that is, this metric does not account the diculty of a certain topic. For this reason they dene, S-Precision at recall r which is the ratio between the minimal rank at which the system has Srecall r and such minimal rank obtained by an optimal system. Additionally, for penalising redundancy ( i. e., low diversity) in the ranking, they dene weighted S-precision at recall r taking into account the cost of presenting a result to the user as well as the cost of processing a subtopic in a result.

In [ 3 ] the authors propose an adaptation of common metrics taking into account the user intent. They consider ambiguous queries to belong to dierent categories (i. e., senses) and relevance to be rated dierently for dierent categories. They take into account the popularity of each query’s category ( e. g., for the query Jaguar the car sense might be more prominent than the animal sense) computing a distribution on the categories for a query.

In the database query scenario, the evaluation is usually based on comparing the approximation done by the system against the optimal result (see, e. g., [ 11 ]) which can be computed (but this computation is NP-hard). 6

Discussion and Conclusion

In this paper, we surveyed recent advances in search result diversication. We found that all approaches t well in the notation and structure of a general diversication system as given in [ 10 ]. Quite a number of diversity measures and diversication objectives are already available. However, the reviewed notions of diversity are still limited to content or category similarity, though a range of more specic diversity types exists. Further, no new (dis)similarity measures were developed, but rather existing metrics ( e. g., Sketching, KL-divergence) were reused. Here we see potential for further advances.

Moreover, it would be interesting to design ranking functions that directly focus on diversity rather then to see diversication as a re-ranking step. Even if Vee et al. [ 21 ] show that no inverted list based system can produce a relevant and diverse ranking of results, we still believe that the retrieval of diverse and relevant results may benet from an integrated retrieval phase, as well as data structures supporting result diversication.

Finally, regarding the evaluation metrics, there have been adaptations of widely used and well understood metrics such as NDCG. Standard benchmarks created for other purposes or proprietary datasets are used, but no dataset for diversity in search is available yet. We believe that dierent dataset for dierent notions of diversity ( e. g., opinions, topics, or genre) should be constructed. Acknowledgment. This work was supported by the European Seventh Framework Programme FP7 (Grant 231126, Project LivingKnowledge).

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