=Paper= {{Paper |id=None |storemode=property |title=How Last.fm Illustrates the Musical World: User Behavior and Relevant User-Generated Content |pdfUrl=https://ceur-ws.org/Vol-565/paper6.pdf |volume=Vol-565 }} ==How Last.fm Illustrates the Musical World: User Behavior and Relevant User-Generated Content== https://ceur-ws.org/Vol-565/paper6.pdf
                 How Last.fm Illustrates the Musical World:
      User Behavior and Relevant User-Generated Content
           Ya-Xi Chen                              Sebastian Boring                                Andreas Butz
        Media Informatics                         Media Informatics                               Media Informatics
       University of Munich                      University of Munich                           University of Munich
       yaxi.chen@ifi.lmu.de                   sebastian.boring@ifi.lmu.de                      andreas.butz@ifi.lmu.de
ABSTRACT                                                            lieve, that an investigation of online music communities
Over the last few years, online multimedia exchange plat-           could lead to a better understanding of people’s behavior
forms have experienced a rapid growth. They allow users to          surrounding music in general and bring valuable insights on
share their own content and access other’s in turn and hence        how to successfully harness the metadata contributed by the
form very large public collections of User-Generated Con-           users of these music communities.
tent. While research is mostly looking at photo sharing plat-
forms, such as Flickr, much less is known about online mu-          There are several online music communities. Similar to
sic communities. In this paper we present the results of an         artist map proposed by Gulik and Vignolo in [7], Musicove-
observational user study followed by a large-scale online           ry 1 is an interactive radio station, for which the user can
survey, which investigated the behavior and the relevant            define the current mood, time range, desired tempo and
content generated by the users of Last.fm, one of the most          genre. Live365 2 is a radio network, in which the user can
popular music communities. Based on the analysis of the             generate a personalized radio station. The recommendations
results, we present implications for the usage of User-             are organized and characterized by genre. Similar radio
Generated Content in online music communities. Then we              functionalities are also provided in Jamendo 3 . Imeem 4 is a
developed a first prototype based on the implications for           social media community offering a variety of media types,
improving semantic understanding of collaborative tags.             such as music, video, photos and blogs.
We believe our study gives insights for developing informa-         Last.fm 5 is one of the largest and most popular online mu-
tion visualization and recommender systems for online mu-           sic communities with a large user group and abundant ser-
sic communities.                                                    vices. According to Wikipedia 6 , Last.fm has over 30 mil-
                                                                    lion active users spreading over 200 countries. As Last.fm
Author Keywords                                                     claims, they focus on playing the right songs to the right
Online music community, User-Generated Content, user                people. Its functionality can be extended based on a re-
behavior, Last.fm.                                                  leased API and a series of applications have already been
                                                                    proposed. However, there is little research focusing on the
ACM Classification Keywords                                         user behavior and relevant UGC in those music communi-
H5.2. Information interfaces and presentation (e.g., HCI):          ties. To obtain implications for better use of UGC, such as
User Interfaces.                                                    providing personalized recommendations and facilitating
                                                                    discovery of new music, we chose Last.fm as our experi-
INTRODUCTION                                                        mental platform and conducted a user study based on it.
Most of the current research on public multimedia exchange
platforms is focusing on the behavior around photos in              RELATED WORK
online communities, such as searching, tagging and sharing.         There are studies about users’ behavior with music, for ex-
Much less is known about how people define their musical            ample, searching, sharing and tagging. Some research also
taste and how User-Generated Content (UGC) helps online             focuses on music recommendations. All these studies reveal
music communities to make more sense of music. We be-

                                                                    1
                                                                        Musicovery , http://www.musicovery.com/
                                                                    2
                                                                        Live365, http://www.live365.com
                                                                    3
                                                                        Jamendo, http://www.jamendo.com
                                                                    4
                                                                        Imeem, http://www.imeem.com/
Workshop on Visual Interfaces to the Social and Semantic Web
                                                                    5
(VISSW2010), IUI2010, Feb 7, 2010, Hong Kong, China.                    Last.fm, http://www.last.fm
Copyright is held by the author/owner(s).                           6
                                                                        Wikipedia, http://en.wikipedia.org/wiki/Last.fm


                                                                1
the nature of our experience with music and help to under-        Transparency of recommender systems
stand the users’ desires regarding music-related technolo-        Many online music communities, such as Pandora.com,
gies.                                                             iTunes Genius and Amazon, offer music recommendations,
                                                                  and the mechanisms behind them vary from content analy-
Searching                                                         sis to the users’ listening or purchasing patterns.
People often do not explicitly search in media collections.
                                                                  Transparency is a crucial issue in recommender systems.
They are rather looking for something that satisfies certain
                                                                  Herlocker et al. [10] suggested that the explanations of rec-
(possibly vague) criteria, instead of one specific item. Oth-
                                                                  ommendations can make the system more understandable
ers follow a different strategy by first picking up some can-
                                                                  and involve the user more in it, and thus improve the user’s
didates and then making a final decision among these pre-
                                                                  satisfaction. In contrast to previous research focusing on
selections. Vignoli [24] claimed that non-expert users have
                                                                  statistical accuracy of the algorithm, Swearingen and Sinha
strong difficulties to express their musical preferences in a
                                                                  [22] emphasized interface issues from the user perspective.
formal way, and that they often change their minds during
                                                                  They claimed that users like and feel more confident about
the search process.
                                                                  recommendations with transparency, especially for new
Kim et al. [14] investigate people’s perception of music and      items. SIMAC [11] is one of the few existing systems,
observe that both in the description and in searching, users      which addressed the issue of transparency. In SIMAC six
tend to combine music with events and emotions. Similar           semantic descriptors were designed in order to solve the
implications were derived in [5] based on the analysis of         semantic gap. The weights of all descriptors were visual-
respective requests posted to a music-related newsgroup.          ized in a radial graph in which the radial distance presents
                                                                  the value of weight. The user can change the weight by
Collaborative tagging                                             moving the descriptor manually.
With the rapid growth of the next-generation Web, many
websites allow the users to make contributions by tagging         USER-GENERATED CONTENT IN LAST.FM
digital items. This collaborative tagging has become a fash-      In Last.fm, each user has a personal profile integrated with
ion on many websites. The user-contributed tags are not           library and playlists, charts of listened music, social net-
only an effective way to facilitate personal organization, but    works such as friends and groups. Users can listen to music
also provide a possibility for the users to search for infor-     online, receive recommendations from the system and from
mation or discover new things.                                    other users, and they are also allowed to tag all music items.
                                                                  Based on the music-surrounding behavior, there is abundant
A TagCloud (see figure 3) is a visual presentation of the         data generated by users, such as personal listening history,
most popular tags, in which tags are usually displayed in
                                                                  tags and social network, which work as the fundament of
alphabetical order and text attributes, such as font size,        the Last.fm services for personal charts, system recommen-
weight or color are used to represent features (e.g., font size   dations and tag-based search.
for prevalence and color brightness for recentness). As a
result of collaborative tagging, TagClouds have a more ac-        Listening history
curate meaning than those assigned by a single person, and        The listening history is automatically recorded when the
reflect the general interests among a broad demography [9,        user listens to Last.fm music. It serves as the statistical ba-
23]. Due to their easy understandability and aesthetical          sis of Last.fm’s main functionalities of charts and system
presentation, TagClouds have become a fashion on many             recommendations.
websites. However, they still have some intrinsic disadvan-
tages and many researchers have been dedicated to improve
their aesthetical presentation [1, 13, 20] or semantic under-
standing [8, 15].

Sharing
One important activity around music is sharing, which fa-
cilitates social communication and information exchange,
but also helps to maintain personal images in front of oth-
ers. One of the few detailed investigations [2] compared
music sharing behavior with offline and online sharing sys-
tems such as Napster, and then explored in detail a system
named Music Buddy for browsing other people’s music
collections. The study showed that music sharing is tightly
bonded with social activities, and it suggested that music                   Figure 1. Personal chart for top artists.
should be shared in a more collaborative and community-
                                                                  Charts are statistical presentations of the listening history.
related environment. Voida et al. [25] explored practices
                                                                  Personal charts are displayed as a list of recently played
surrounding the iTunes music sharing functionality and
                                                                  music, ordered by play count. Figure 1 is an example chart
made several improvement suggestions.
for top artists. Similarly, there are public charts calculated       Based on these user generated tags, the user can conduct
based on all users’ listening histories.                             tag-based searching and Last.fm will return a page for the
                                                                     respective tag, in which related tags and the top artists for
Based on the aggregation of all users’ listening histories,
                                                                     this tag will be displayed. Figure 4 is the retrieval results of
the system provides recommendations of similar artists for
                                                                     the tag “rock”.
each artist and neighbors who share a similar musical taste
with the user. If the user further browses each neighbor’s
                                                                     Social network
profile, the similarity of musical taste between these two           The user can add other users as friends, and join groups, in
users is represented as a bar slider called musical compati-         which people with common interests gather. Similar to the
bility (see Figure 2).                                               personal profile, Last.fm generates a profile for each group.
                                                                     A group radio is created based on the overall listening his-
                                                                     tory of the whole group.
                                                                     Besides system recommendations, the user can also rec-
       Figure 2. System recommendation of neighbors.                 ommend music to other users by sending internal textual
                                                                     message, which is called “sharing” in Last.fm.
Tags
Last.fm allows users to tag each track, album and artist with        INTERVIEW
free form texts, which can then be used for tag-based visu-          As already discussed, UGC forms the fundamental basis for
alizations and search.                                               Last.fm. In order to gain more insights on the effective use
Last.fm offers TagCloud visualization of the top tags gen-           of metadata contributed by the users, the following essential
erated by users. As shown in figure 3, most of the popular           issues need to be explored: the performance of system rec-
tags are genre-related.                                              ommendations based on the users’ listening histories, other
                                                                     useful information which can be extracted from the listen-
                                                                     ing history, the features and benefits of music-related tags,
                                                                     and the user’s social network activities.
                                                                     In order to answer these questions, we first conducted inter-
                                                                     views with Last.fm users.

                                                                     Participants
                                                                     We recruited 13 participants in the Last.fm online forum, 3
                                                                     female and 10 male. Their age ranged from 18 to 26 with an
                                                                     average age of 23 years. Most of the participants were stu-
                                                                     dents and all of them have common knowledge about com-
                                                                     puters and the Internet. Participants are all music amateurs
                                                                     and rated themselves to be experienced Last.fm users with
                                                                     an average score of 4.2 (5 for very experienced).

                                                                     Settings and procedure
                                                                     During the interview, the participants were equipped with a
                                                                     PC, keyboard and mouse. They could freely browse the
         Figure 3. TagCloud for top tags in Last.fm.                 Last.fm website and relevant applications, such as the desk-
                                                                     top radio. One visualization tool for listening histories was
                                                                     installed beforehand.
                                                                     First, the participants were asked to fill out a pre-
                                                                     questionnaire about their personal information and general
                                                                     experience with music. Then they joined an interview about
                                                                     their personal experience with Last.fm, which mainly cov-
                                                                     ered the issues of system recommendation, personal profile,
                                                                     tagging and searching behavior, and social network. Par-
                                                                     ticipants could freely browse their personal profiles and
                                                                     other services of Last.fm. On average the user study lasted
                                                                     about 1 hour per participant. It was conducted in English
                                                                     and recorded on video. The Think-Aloud protocol was ap-
                                                                     plied.
                                                                      The questions were grouped into four categories. To learn
                                                                     about the participant’s general experience with Last.fm, we
        Figure 4. Retrieval results of the tag “rock”.

                                                                 3
asked about the services that were considered as most use-     General experience with Last.fm
ful, the main source for discovering new music and the         Besides frequently visiting the website, participants also use
quality of the system recommendations. Example questions       other Last.fm applications. 8 of them are regular user of
are: “How often do you visit the Last.fm website?”, “Do        AudioScrobbler, a plugin for desktop music players, which
you also use other desktop or portable applications?”,         automatically transfers statistics of the user’s listening his-
“Which functionalities do you think are most useful?”,         tory to the personal charts in Last.fm. The two participants
“How do you discover new music?” and “What do you              who own an iPhone or iPod Touch also use the Last.fm
think of the system recommendation of artists and              mobile applications. Regarding useful functionalities in
neighbors?”.                                                   Last.fm, the top three are AudioScrobbler, personal charts
                                                               and the system recommendation for similar artists and
In the next step, participants answered questions related to   neighbors.
their personal profiles, which helped to understand their
musical tastes. Example questions were: “How would you         Since the system recommendations and the discovery of
describe your musical taste?”, “Do you think it is hard to     new music are remarkably important for the participants,
express musical taste verbally?”, “How well does your          we discussed these two issues in more detail. All of the
Last.fm library present your musical taste?” and “Do you       participants mainly discover new music from the system
mind your personal profile being public in Last.fm?”.          recommendation of similar artists. The other means are
                                                               recommendations by social contacts, such as friends or
Another explored key issue was the tagging and searching       groups, and by browsing neighbors’ profiles. Only one par-
behavior and relevant user-generated tags. Example ques-       ticipant uses the searching functionality to find music of a
tions for searching were: “How often do you search for         certain genre. Generally all the participants appreciated the
music in Last.fm?”, “How often do you use tags for search-     system recommendations and scored higher for recommen-
ing?” and “What do you think about TagClouds of                dation of similar artists (M=4.33, SD=0.65) than neighbors
Last.fm?”. About the tagging behavior, some example ques-      (M=3.66, SD=0.49). There were two main reasons for the
tions were: “How often do you tag music in Last.fm?”,          lower score of neighbor recommendation: besides a list of
“Which kind of tags do you use for tagging?” and “Do you       neighbors with the relevant shared artists, the participants
think tagging music is difficult?”.                            would have liked an additional detailed description of the
 Since Last.fm offers functionalities for social networking,   neighbors’ musical preferences; the current recommenda-
such as friends and groups, we also discussed those with the   tion is based on the latest weekly listening history. The user
participants. Some example questions were: “How many of        might get different neighbors if the weekly interests change.
your Last.fm friends are also friends in your daily life?”,    Although this reflects the continuously changing nature of
“How do you find new friends and groups?”, “How often          musical taste, some participants still expressed the wish to
do you receive music recommendations from other users?”        get neighbors with overall similar taste.
and “How often do you recommend music to other users?”         User 4: the biggest part of my music is funk, others are
                                                               electronic and classical. However, I only get funk
Results
                                                               neighbors.
Based on the analysis of the questionnaire and the recorded
video, the following results were discovered:                  User 13: My girlfriend and I intentionally listen to similar
                                                               music but our weekly musical compatibility is unstable,
Personal music experience                                      maybe because of the different listening sequences.
All participants own portable music devices with normally
more than 500 songs. When asked about the general sources      Personal profile in Last.fm
for discovering new music, all of them chose Last.fm as the    When asked to describe the personal musical taste with free
main online source, other sources being music services such    text, all participants came up with short descriptions and
as napster, amazon, iTunes and youTube. 9 out of 13 re-        most of them were genre-related. Most of the participants
ceive recommendations from friends and only 4 mentioned        have a relatively stable preference. When asked how hard
conventional means, such as CD stores, TV programs or          it was to express musical taste verbally, 8 out of 13 scored
newspapers.                                                    higher than 3 (5 for very difficult).
Regarding devices for listening to music, the PC seems to      Although the participants did not concern about the profile
be the dominant device. Most of the participants listen        being public, some of them still applied different strategies
through the PC much longer (4.9 hours/day) than through        to maintain their personal images. For example, one partici-
portable devices (1.8 hours/day), such as an MP3 player or     pant has two players, one for free personal usage with his
mobile phone. Regarding the listening situations, the four     whole collection, the other one with representative music
equally mentioned main situations are background music         with plugged scrobbler which automatically transfers the
for working, during the commute, social events such as         listening history of these songs to his Last.fm personal
parties, and pure enjoyment.                                   charts.
Since the personal listening history is essential for both the         •   Understanding of other’s musical taste:
user and the system, some applications are developed for
the visualization of personal listening histories. Most of             User 5: He likes rock and pop music. I don’t think he sticks
them use a flow metaphor to represent how the personal                 to any specific artists.
musical taste changes over time. Extra Stats 7 is an applica-          In these comments, we can see that Last.fm helps to dis-
tion, which visualizes the top artists as colored waves on a           cover new music and that the listening history contains rich
timeline (see figure 5). Each wave presents one artist and             information. It also works as a self-reflection and helps to
the width represents the play count of this artist in each             understand other’s musical taste.
time period. Other similar visualizations can be found in
LastGraph 8 and Last.fm Spiral 9 . During the interview, the           Searching and Tagging
participants were asked to observe the visualization results           Most of the participants use the search functionality fre-
of their own listening history and one of another partici-             quently, with the exception of one, who finds music by
pant’s. A consistent pattern appeared in all the visualization         browsing the charts for popular artists. Besides the standard
results: there were always bursts when the user found new              keywords such as the name of artist, album and song, tags
artists and listened to them very often in a short time period.        are less used for searching and the scores for the usage fre-
After a while, these discoveries fell into the normal flows.           quency were rather low (M=2.18, SD=1.08, on a 5-point
                                                                       Linkert-scale where 1 stands for “never”). The top three
                                                                       types of tags used for searching are genre, mood and artist
                                                                       biography. The aspects of tags are diverse, but currently in
                                                                       Last.fm the user cannot combine multiple tags for specific
                                                                       searching.
                                                                       User 3: It is a pity that I cannot use more than 1 tag as
                                                                       keywords, for example, to find a tiny part between punk and
                                                                       indie electronic.
                                                                       All the participants felt that the too general tags might make
                                                                       the user getting lost among abundant results and thus find
                                                                       nothing specific.
                                                                       User 5: Tags are too subjective and heavily depend on the
                                                                       personal musical taste. For example, for your favorite song,
      Figure 5. Extra Stats: flow visualization of the personal
                                                                       others might think it is awful .It is not suitable to describe
                         listening history.                            the essence of music.
                                                                       User 12: “seen live” doesn’t help me at all. It’s like asking
All participants thought the visualization was useful and
                                                                       for the way to the Eiffel Tower and someone tells you “in
they also learnt additional information from the visualiza-
                                                                       Europe”.
tion. For example, they noticed the break period during
their usage of Last.fm, and also received new insights with            When asked to give comments of the top tags shown in
their own listening behavior and other’s musical taste:                Figure 3, one prominent comment was the redundancy, for
                                                                       example “favorite” and “favourite”. Since music is difficult
•      Recall of relevant social activities:                           to express verbally, and there is no standard category for
User 1: (point at one peak) I just returned from vacation              genre, people have different definitions of genres and even
and I met a girl there. I listened a lot to the music she liked.       have different understanding of the same genre, which leads
                                                                       to remarkable redundancy and even errors with genre-
•      Re-discovery of forgotten music:                                related tags.
User 3: there was a band I once liked very much but they               User 4: I noticed that some people think IDM (Intelligent
never came again. Maybe I should listen to them again.                 Dance Music) and electronic are the same so they always
•      Understanding of personal listening behavior:                   appear in a pair. But actually they are different.

User 8: Drops down in august, maybe I was not so often at              The participants do not tag so often and the average tagging
home in summer.                                                        frequency is 1.09 (SD=0.83). Similar to the description of
                                                                       personal musical taste and tags used for searching, most of
                                                                       their generated tags were also related to genre, mood and
7                                                                      artist biography. Some other participants also use personal-
    Extra Stats, http://build.last.fm/item/34                          ized tags for quick relocating, such as “listen again” and
8
    LastGraph, lastgraph3.aeracode.org                                 “Sunday morning”. The majority of participants thought
9
                                                                       that tagging music is hard.
    Last.fm Spiral, http://build.last.fm/item/377


                                                                   5
User 1: Talking about music is just like dancing with a           The most often used devices for playing music were PC
poem. It is hard to describe music with words.                    (M=4.75, SD=0.55), portable digital player (M=3.96,
                                                                  SD=1.33) and mobile phone (M=2.23, SD=1.44). The main
Social network in Last.fm                                         listening situations were consistent with the answers in the
Besides music, Last.fm also offers functionalities for social     interviews.
networking, such as friends and groups. Most of the partici-
pants use Last.fm only for music, since they already have         General experience with Last.fm
other social networks. Adding users as friends either ac-         Besides Last.fm website, other frequently used applications
tively or passively is determined by the social contacts with     were AudioScrobbler (M=4.18, SD=1.45), desktop radio
them. For the users who have no daily contacts, most of           station (M=1.99, SD=1.25) and MobileScrobbler (M=1.65,
them will be added on their requests. The participants’           SD=1.31).
friend lists showed that most of them are real friends.
                                                                  The main means of discovering new music were system
Compared with friends, group-related activity is less popu-       recommendations (M=3.69, SD=1.30), browsing friends’
lar. Generally the themes of the groups are related to a loca-    profiles (M=3.67, SD=1.28), recommendations from friends
tion (affiliation, city, country) or genre. Which group to join   (M=3.20, SD=1.46), browsing neighbors’ profile (M=2.96,
and how to find a suitable group is determined by the per-        SD=1.49) and recommendations from group (M=2.53,
sonal music experience or influenced by friends, geographic       SD=1.43). The system recommendations were appreciated
and cultural factors.                                             and received higher for recommendation of similar artists
                                                                  (M=4.11, SD=1.07) than neighbors (M=3.28, SD=1.18).
User 5: Groups are very useful because my musical taste is
special and in daily life I don’t know too many people shar-
                                                                  Personal profile in Last.fm
ing the same taste.                                               Participants believed that their libraries well represented
Although last.fm offers functionality for recommending            their tastes (M=4.25, SD=0.75). For the description of per-
music by sending a message, it is seldom used and partici-        sonal taste, 173 out of 228 participants proposed genre-
pants rarely recommend music explicitly. Only 2 partici-          related texts. The general attitude toward public nature of
pants once received recommendations from others and only          the personal profile was rather neutral (M=2.95, SD=1.32).
2 occasionally send recommendations.                              Concerning the listening behavior, they always play music
                                                                  from own library (M=3.6, SD=1.30) and a repetitive listen-
ONLINE SURVEY
                                                                  ing pattern was revealed: They tend to repeatedly listen to
In order to verify the results of the interview, we conducted
                                                                  certain artists, albums and songs.
an online survey in English which lasted for two months.
The questions asked in the survey were consistent with the        The visualization of personal listening history in Extra Stats
interview, mainly covered the demographic information,            was commented as useful in supporting understanding taste
general experience with Last.fm, system recommendations,          changes over time, artist re-discovery and reflection of lis-
searching and tagging behavior, and social network.               tening patterns.
In total we received 228 complete questionnaires, 93 female
                                                                  Searching and Tagging
and 133 male (two gender identifiers were left blank). Their      Participants look for music in Last.fm very frequently
age ranged from 16 to 36 with an average age of 22 years.         (M=3.99, SD=1.15, on a 5-point Linkert-scale where 1
Most of the participants were students and employees from         stands for “daily”), but they more likely browse with no
North America and Europe. Participants rated themselves to        clear goal rather than specific search. Different from par-
be experienced Last.fm users with an average score of 3.8         ticipants in the interview, keyword based search was less
(5 for very).                                                     conducted (M=1.80, SD=1.10) and participants mostly
                                                                  search music-related information such as artist, album and
Results
                                                                  song (M=4.04, SD=1.31), and less about social aspects such
In general, the results of the online survey are consistent
                                                                  as group, user or event.
with those derived during the interview.
                                                                  The Last.fm TagClouds was commented as useful to gain
Personal music experience                                         an overall impression of the most popular items but similar
About the general sources for discovering new music, the          linguistic problems were also noticed. The majority of par-
online source was very popular (M=4.47, SD=0.93, on a 5-          ticipants seldom tag. They mainly tag music in their own
point Linkert-scale where 1 stands for “daily”) and the most      libraries and most of their generated tags were genre-
often mentioned websites were Last.fm, iTunes and You-            related. Different from participants in the interview, they
Tube. The other two main sources were recommendations             consider tagging as rather easy (M=2.22, SD=0.09, 5 for
from others (M=3.69, SD=1.08), and traditional sources            very difficult). The top motivations for tagging were facili-
(M=2.65, SD=1.18).                                                tating browsing and searching, facilitating personal organi-
                                                                  zation, and helping others to understand music.
Social network in Last.fm                                              tory offers better understanding about how the musical taste
Last.fm was considered more of a music website (M=4.59,                changed over time. Users can get abundant information
SD=0.69, 5 for highly agree) than a social network                     from the visualization which helps to discover personal
(M=3.44, SD=1.14) and the most popular social networks                 listening behavior, re-discover forgotten music and under-
among the participants were facebook, myspace and twitter.             stand others’ musical tastes. Since some users might have a
The number of friends varied from 0 to 322 with average                long history, the visualization should offer a better over-
number of 32 (SD=41.40). Different from participants in                view while helping to construct a complete mental model
the interview, the Last.fm friends also known in daily life            conveniently. Although existing visualization tools receive
were much less (M=6, SD=9.05). Most of the friends were                positive feedback, more interactions should be introduced
added on their requests. The number of group also varied a             to enhance the understandability. Most of the current tools
lot from 0 to 60 (M=28, SD=66.50). Compared with                       only target single users and it might be appealing to offer
friends, the group-relevant activities were less popular. And          users an intuitive way to browse and compare multiple us-
the popular group themes were genre, artist, geo-location              ers’ listening histories, which in turn could improve the
and events. The functionality of recommending music to                 system transparency.
others was less used.
                                                                       Tags and relevant tagging behavior
                                                                       People do not tag music so often and they tag for different
IMPLICATIONS
Based on the results of the interview and online survey,               reasons. Some people take music very seriously and want
some implications about the user’s behavior surrounding                others to know more about their favorite music through
online music and relevant UGC were revealed:                           tags. Some users annotate music with special tags for per-
                                                                       sonal use. Others simply make a contribution or offer
General experience with music
                                                                       knowledge by tagging.
The PC dominates as the main music device and portable                 In Last.fm, most of the top tags are related to genre, mood
devices show a noticeable potential when people are “on                or artist biography. There is less chance for users to be
the way” and thus relevant applications should receive more            ‘educated’ since the personal understanding of genre and
attention. A smart music recommendation system should                  emotion is subjective and according to different musical
recognize the context, choose and switch songs smoothly,               experiences, the users might come up with different tags for
for example as Cunningham et al. mentioned in [4], shuffle             the same music. Therefore, searching by tags is not com-
by genre, which might be more appealing than existing ran-             mon in Last.fm because freely generated tags are normally
dom shuffle mode.                                                      too general to help users narrowing down the results. More
                                                                       neat and organized tags with less redundancy would be
System recommendation                                                  more useful and the option of combining multiple tags in
Current system recommendations of similar artists is gener-            the searching process might help the user to harness the
ally appealing and it could be further improved, for exam-             searching direction.
ple, by taking the recency factor into account.
Last.fm recommendations of neighbors are based on the                  Social network
latest weekly charts. When the user has an unstable musical            Most of the participants use Last.fm only for music and the
taste, especially when discovering new bursts and sticking             social-related activities are mainly passive, such as receiv-
to them for a while, the neighbors keep changing. Although             ing recommendations from others, adding friends or joining
the system offers a list of neighbors with a high musical              groups. Active music recommendation is not popular in
compatibility score, more detailed explanation is expected,            last.fm, even though the system offers a sharing functional-
which also helps to build self-reflection and to understand            ity. Although the personal profile being public is not a big
others’ musical taste. When the user wants a neighbor rec-             issue, some users still want to maintain personal images, for
ommendation based on his or her overall musical taste, the             example, by keeping the Last.fm library or charts in a rep-
system should offer a more flexible and smart recommenda-              resentative and neat way.
tion scheme, in which the user’s requirements could be dy-
                                                                       EXPERIMENT BASED ON IMPLICATIONS
namically integrated. The system could, for example, let the
user choose a time period or select some of the neighbors as           Based on the implications derived from our user study, ap-
examples, which help to discover new matching neighbors.               plications for information visualization and recommender
                                                                       systems can be built: for example, illustrating the world-
Listening history
                                                                       wide musical trends, improving semantic understanding of
Personal listening history is the key issue of Last.fm which           tags, and facilitating discovery of new music and people
helps to formulate the charts and system recommendations.              sharing similar tastes.
As the title of [4], music is more of an art than science,             As the results of the user study showed, TagClouds contains
which illustrates that musical taste is hard to express effi-          redundancies and errors with freely generated tags and can
ciently by purely statistical methods. Compared with statis-           not support semantic understanding of the relationships
tical charts, the graphical visualization for the listening his-


                                                                   7
among tags. Therefore, we developed an aggregation of             both systems. The analysis of both quantitative and qualita-
TagClouds named TagClusters (see Figure 6).                       tive data indicated that TagClusters performed overall bet-
                                                                  ter and have advantages in supporting semantic understand-
The hierarchical structure and positions of tags are achieved
                                                                  ing, impression formation and matching. In our future
based on a semantic analysis. Text analysis is first applied
                                                                  work, we will explore using TagClusters to support tag rec-
to produce a semantic clustering of similar tags: After re-
                                                                  ommendation and multiple-tags-based searching.
moval of separators such as “_” and “&”, the Porter algo-
rithm [19] is applied to detect the stem of each tag. Tags        CONCLUSION AND FUTURE WORK
with the same stem words are clustered in the same group.         In this paper we conducted a preliminary user study with
For example, metal related tags such as “heavy metal”,            Last.fm, an online music community. We investigated key
“gothic metal” and “melodic death metal” are grouped into         issues about User-Generated Content, such as listening his-
one metal cluster. After semantic grouping of similar tags        tory, tags and social network, based on which Last.fm of-
into genre-clusters, the hierarchical structure in each cluster   fers services of charts, system recommendations of similar
is determined based on the tag length because of the charac-      artists and neighbors. Based on an analysis of relevant user
teristic feature of genre-related tags: the tag in lower se-      behavior and relevant generated data, implications for usage
mantic level always contains the tag in the higher level and      of UGC were derived. We developed our first prototype for
the length of tag is proportional with its semantic level, for    improving semantic understanding of tags. We believe our
example, “death metal” and “brutal death metal”.                  user study could bring insights for better usage of UGC and
                                                                  help users to get better understanding of the Last.fm musi-
The location of each tag is determined by the semantic            cal world. In our future work, we plan to develop proto-
similarity (see Equation 1). It equals to the ratio between       types based on the derived implications, mainly in the realm
the number of resources in which a pair of tags A and B co-       of information visualization and recommender systems.
occur and the number of resources in which any of these           Based on the accumulated experience with the prototype
two tags appears.                                                 development we expect to obtain general design guidelines
                Sim ( A, B ) =| A I B | / | A U B |        (1)    with UGC in online music communities.

After this semantic analysis, semantically similar tags are       ACKNOWLEDGMENTS
clustered into groups and their visual distance represents        This research was funded by the China Scholarship Council
their semantic similarity, thus the visualization offers a bet-   (CSC) and by the German state of Bavaria. We would like
ter hierarchical understanding of collaborative tags.             to thank the participants of our study.

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