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MESSAGE FROM THE CHAIRS
The interdisciplinary workshop "Social Software @ Work" was held on September 28th and
29th, 2009, in Düsseldorf, Germany, to promote discussion and an exchange of knowledge
between information scientists and information management practitioners at companies and
public institutions. Presentations covered a wide range of topics, such as corporate blogging,
the impact of social software on corporate culture, teaching and knowledge management via
social software, social information retrieval systems and personalized search. These
proceedings present six papers that approach these issues in an exemplary fashion.

   •   Svenja Wilke's paper "The Daimler-Blog – A Case Study. An Analytical Approach to
       the Benefits of Corporate Weblogs with Respect to Company Intentions &
       Expectations" describes key findings of her analysis of a popular German corporate
       blog. Initially, Wilke presents a quantitative assessment of central topics addressed in
       the blog, the number of author and commentators and the frequency of posts in
       relation to these factors. She then proceeds with a qualitative approach to Daimler's
       expectations associated with the blog and connects her findings to the results of an
       online survey among blog readers.

   •   In "How Social Software Shifts Existing Paradigms in Corporate Knowledge
       Management and Learning" Matthias Görtz and Oliver Bohl present four key
       dimensions which should guide corporate knowledge and learning management to
       enhance their success. The dimension "organization" addresses the combination of
       knowledge management and learning via social software, "user experience" puts the
       focus on employees' usage patterns before introducing social software, the company's
       "culture" should be social, rather than merely its technology, and "consistency" should
       prevent decision-makers from overloading employees with new software when
       existing tools are working well.

   •   The use of social software in academic teaching is discussed by Timo van Treeck in
       "Lehre ins Internet? Hindernisse und Erfolgsfaktoren für Social Software an der
       Hochschule" [Teaching online? Obstacles and Succes Factors for Social Software in
       Academia]. He summarizes the pros and cons of social software in academia and
       explains why skepticism is widely based on so-called "Educational Beliefs" held by
       educational practitioners. Moreover, he focuses on the concept of a "shift from
       teaching to learning" for which he advocates social software as a key didactic tool.

   •   The issue of finding relevant information among masses of user-generated content is
       the topic of Dirk Lewandowski's paper "Wie Suchmaschinen von Social Software
       profitieren" [How Search Engines Profit from Social Software]. He distinguishes two
       principles of user interaction and judgement which affect search engines and search
       results: 1) implicit user judgements and 2) explicit user judgements. Users always
       evaluate webpages implicit i.e. when they set a link from one webpage to an other.
       This principle has been used since the advent of the Internet and finds its popular
       manifestation in the PageRank algorithm. Now, social software brings explicit user
       judgments into play, e.g. via SearchWiki, which allows users to comment on search
       results. Lewandowski shows for which aspects of search engines explicit user
       judgements can be meaningfully used and where they dilute results.

   •   Simone Braun and Andreas Schmidt also pick up the search theme in conjuction with
       social software, but focus on expert search and competency management in "Mit
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       'People Tagging' zum Kollaborativen Kompetenzmanagement" [Collaborative
       Competency Management through People Tagging]. The authors present how
       folksonomies can be used to collaboratively describe and characterize employees and
       their competencies to enable finding the "right" people. Their approach is
       complemented with a community-driven ontology editor that employees can use to
       customize the tagging and competency vocabulary according to their needs.

   •   In "Social Software, Wikinomics & Co: Fitness-Programm für Organisation, Kultur
       und Kommunikation von Unternehmen" [Social Software, Wikinomics & Co: Fitness
       Training for Companies' Organisation, Culture and Communication] Michael
       Scheuermann takes the bird's eye view of the workshop's main topic "social software
       at work". He focuses on the challenges and opportunities of using social software in
       enterprise settings and takes a closer look at the implications for companies' structural
       organisation, business models, corporate culture and communications. Additionally,
       he discusses the competencies and strategies pivotal to optimally using social software
       in corporate settings.

A complete overview of the workshop’s presentations and participants can be found on the
website www.phil-fak.uni-duesseldorf.de/social-software. Presentation slides are available via
www.slideshare.net/event/social-software-work-sosoft09.

We would like to thank our speakers and participants for the active exchange of ideas and the
many fruitful discussions as well as Elsevier B.V. and the Institute for International
Communication (IIK) for sponsoring this event.

                       Isabella Peters, Cornelius Puschmann, Violeta Trkulja & Katrin Weller
                                                                                  June 2010




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