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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Student Research in Web Engineering: An International Perspective on Internal and External Opportunities</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Larry Hatch</string-name>
          <email>lhatch@bgsu.edu</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Thomas J. Heistracher</string-name>
          <email>thomas.heistracher@fh-salzburg.ac.at</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Information Technology and Systems Management, Salzburg University of Applied Sciences</institution>
          ,
          <addr-line>Urstein Sued 1, 5412 Puch / Salzburg</addr-line>
          ,
          <country country="AT">Austria</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Visual Communication and Technology Education, Bowling Green State University</institution>
          ,
          <addr-line>College Park room 131, Bowling Green, OH</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>This work is to provide an overview of the potential of internal and external projects for web engineering education as a means to student research. This paper also provides a working process for systematically engaging outside industries in the real world problems. The paper includes insights from both an Austrian and American perspective involved in the process.</p>
      </abstract>
      <kwd-group>
        <kwd>Student Research</kwd>
        <kwd>Scholarship of Engagement</kwd>
        <kwd>Web Engineering Curricula</kwd>
        <kwd>Evolution of Web Technologies</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1 Introduction</title>
      <p>The universal purposes of a university have for decades been teaching, research and
service. More recently US universities have added the scholarship of engagement.
This new type of scholarship involves engaging students with the community,
schools, business, industry or even tackling global issues (poverty, education, clean
water) to help in improving the conditions of society or global community. The
scholarship of engagement normally involving students in research is easy to
understand in theory. It is much less clear as to how to go about this methodology or
read about good practice in this area.</p>
      <p>Around the world, industries are trying to stay competitive. Web engineering is
affecting industries more frequently as corporations move to reach and interact with
widening suppliers and markets. The same is true of universities that are trying to find
both audiences at a distance and new niche programs. While many of the industries
are able to turn their most urgent web-engineering projects directly to their internal
web engineering departments or contract them out to external web engineering firms
with special expertise, there remain dozens of important but less urgent opportunities
that are neglected for lack of time or finances. Seldom do companies have the
opportunity to ask the "what if" questions that go beyond an immediate short term
timeframe. While web-engineering firms do not want the university to encroach on
their business plans, they also realize that universities can have a different role.
Universities hold untapped potential to help these industries. They have the ability to
integrate the latest technology, often have intellectual networks that are worldwide to
solve problems, and have a growing number of students ready to engage the process.</p>
      <p>In core classes we often engage students in highly structured problems that have
definite and predetermined solutions so that basic principles can be obtained. As
students progress in Web Engineering, they need to be able to address more
sophisticated problems that are realistic and almost by nature ill-structured problems.
As a visiting professor to Salzburg University of Applied Sciences (FHS) in Austria,
one of the authors of this paper had the rare opportunity to see first-hand and oversee
two undergraduate research teams. What was witnessed was not perfect but it was
systematic, well planned, and certainly noteworthy. In ongoing communication with
the deputy chair, also one of the authors, the purpose, process, and issues around this
effort were elaborated to share with an international audience.</p>
      <sec id="sec-1-1">
        <title>1.1 Changing the undergraduate paradigm</title>
        <p>
          The use of team-based undergraduate research experiences fits into several categories
of best practice for undergraduate teaching and learning. It is in alignment with
Chickering and Gamson’s [
          <xref ref-type="bibr" rid="ref1">1</xref>
          ] principles of good practice in undergraduate education
in that undergraduate research clearly encourages active learning. Undergraduate
research is further supported as a high impact practice by Liberal Education and
America’s Promise (LEAP) [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ]. This is an American initiative that focuses on
practices that encourage economic creativity and democratic vitality. They have listed
undergraduate research as one of ten high impact practices that increases rates of
student retention and student engagement. They also acknowledge that these high
impact practices are unsystematic on most campuses in America.
        </p>
        <p>
          As a movement, this type of research was supported by Boyer’s [
          <xref ref-type="bibr" rid="ref3">3</xref>
          ] advocacy for a
broader view of scholarship that eventually led to a term called the scholarship of
engagement. By bringing definition to this term, the ability to evaluate, acknowledge
and reward faculty for this effort has increased. The National Review Board [
          <xref ref-type="bibr" rid="ref3">3</xref>
          ]
defines the Scholarship of Engagement as:
“A term that captures scholarship in the areas of teaching, research, and/or
service. It engages faculty in academically relevant work that simultaneously
meets campus mission and goals as well as community needs. In essence, it is a
scholarly agenda that integrates community issues. In this definition, community
is broadly defined to include audiences external to the campus that are part of a
collaborative process to contribute to the public good.”
The scholarship of engagement clearly includes, and can be accomplished through,
undergraduate research. The National Conferences on Undergraduate Research [
          <xref ref-type="bibr" rid="ref4">4</xref>
          ]
has developed a statement of principles that also supports this approach. The
principles are:
 Combines teaching and research, two historic poles of a professional dichotomy,
into one integrated pedagogy and system of performance. In undergraduate





research, scholarship and teaching may not be as separable as conventionally
thought or practiced. In undergraduate research, teaching and scholarship become
parts of one simultaneous, overlapping, shared process.
        </p>
        <p>Replaces traditional archetypes of teacher and student with a collaborative
investigative model, one using research done with a mentor or done jointly by
students and teachers--a new vision portending a major shift in how scholarship
in the academy is practiced in a broad range of disciplines.</p>
        <p>Replaces competitive modes of inquiry with ones more focused on collective and
collaborative work, offering an enlivening and exciting new heuristic.
Motivates students to learn by doing. With faculty mentors, students engage
directly in practicing the work of their discipline while they avoid passively
acquiring knowledge that that discipline has produced.</p>
        <p>Promotes both new research and a student's analytical and communicative skills
from the student's first days within the college experience.</p>
        <p>Creates internal networks to support these collaborative learning efforts. Any
campus that motivates its students to learn through individual and collaborative
research - and can find ways to support these intellectual journeys with the
necessary human and material resources - provides its students with a first-rate
education.</p>
        <p>In summary undergraduate research is supported on almost every front as good
practice and a new paradigm for scholarship at a university. This is not to neglect
graduate research. Masters and doctorial programs have of course a long history of
research practice. Our paper expands generally the idea of using student, graduate
and undergraduate in research process through engagement with industry in web
engineering. For industry and business there are also benefits to be gained by this
activity.</p>
      </sec>
      <sec id="sec-1-2">
        <title>1.2 Web Engineering- New Tools for Supporting Web Engineer Research</title>
      </sec>
      <sec id="sec-1-3">
        <title>Projects</title>
        <p>Not only is undergraduate research in web engineering being practiced in academia
but the tools developed by the field are being used to extend and enhance the process.
Tools like the many below will increasingly make it possible to make international
collaborative student research possible. Below is a select set of web-engineered
products that are, or hold promise, to make a difference with regard to student
research in web engineering:</p>
        <p>
          Elluminate [
          <xref ref-type="bibr" rid="ref6">6</xref>
          ]: A web conferencing tool that can connect remote groups together
with sound and video connections, shared presentations, white boards, and web tours.
        </p>
        <p>
          Skype [
          <xref ref-type="bibr" rid="ref7">7</xref>
          ]: This has helped connect undergraduate researchers and faculty across
the globe with affordable and powerful video conferencing software.
        </p>
        <p>
          CritiqueIt [
          <xref ref-type="bibr" rid="ref8">8</xref>
          ]: This is a new collaborative tool for critiquing documents. The tool
is especially useful to get input from industry as well as feedback among teams of
faculty and students. Critiques can also be done through annotations in video or audio
forms.
        </p>
        <p>Wiki’s: This easy to use web service is blurring the lines of who is teaching
whom. Students help gather and add to these sites as part of a learning community.
They work well for student projects to include project management, presentations,
links and contact information.</p>
        <p>
          Phidgets (physical widgets) [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ]: Physical widgets are a USB prototyping I/O
system with a main board and dozens of plug and play sensors, webcams, motors,
relays, RFID sensors, switches, and displays. The company states that “Applications
can be developed quickly by programmers using their favorite language: C/C++, C#,
Cocoa, Delphi, Flash AS3, Flex AS3, Java, LabVIEW, MATLAB, Max/MSP, MRS,
Python, REALBasic, Visual Basic.NET, Visual Basic 6.0, Visual Basic for
Applications, Visual Basic Script, and Visual C/C++/Borland.NET.“ [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ]. We are still
in the initial phases of working with this technology at BGSU but it appears
promising.
        </p>
        <p>Mobile devices: The smart mobile phones with internet connections are now in
the hands of a majority of our students. The Wii, iPhone, iPad, and Nokia Mobile
phone with Near Field Communication (NFC) technologies are just some of the new
mobile devices that are connecting the web to the physical world in new and unusual
ways.
2</p>
      </sec>
    </sec>
    <sec id="sec-2">
      <title>Methods</title>
      <sec id="sec-2-1">
        <title>2.1 Intro and Context for the Process</title>
        <p>As an American Professor, one of the authors has been a proponent and practitioner of
undergraduate research. As an undergraduate himself, he participated in an honors
program that allowed him the opportunity to engage in research of own choosing. As
a young assistant professor he went on to serve on the university honors committee
and a decade later created a Digital Media Research Group (DMRG) for some of the
most gifted graduate and undergraduates. Four of these American students came to
Austria to continue their work with the American author but also engaged in the team
projects taking place at Salzburg University of Applied Sciences (FHS). His duties
included not only overseeing the DMRG group but taking on the oversight of two
Austrian/American student groups. The projects included Web-Radio and a NFC
(Near Field Communication) International Ticketing on mobile devices. This was the
first time the American author had witnessed a program that systematically engaged
all the students in a major in undergraduate research.</p>
        <p>The FHS Information Technology and Systems Management (ITS) program has
developed a sound integrated web-engineering research experience that exemplifies
best practice in this area and the authors believe this should be shared. At the time this
particular research experience occurred the FHS program used a four-year diploma
model. Today FHS is using what we are calling the R&amp;D model at the graduate level.
The process is the same but the academic structure is somewhat different. In the
following, major facets of the course of action are discussed.</p>
      </sec>
      <sec id="sec-2-2">
        <title>2.2 Selecting the Projects</title>
        <p>To achieve a balanced situation as regards expectations from the educational and the
commercial partners, the potential project ideas are systematically collected and
subject to an evaluation process. This process ensures that the goals of the suggested
projects are aligned with the technical competences of the study program’s faculty
and that requirements of the curricula are considered as well. On the other hand it is
rather important to inform the industry partners about the fact that there is and cannot
be any guarantee with regard to the potential success of the envisaged projects. Thus a
communication phase with industry partners needs to precede the selection process,
where expectations of both sides are clearly expressed and communicated. For
company partners that have a long-time relationship with the study program, this
process can be shortened based on the internal experience of the companies regarding
project modalities and expectations.</p>
        <p>Once all project ideas are collected, an internal review session is triggered with the
academic partner to prioritize the candidate projects according to scope, avant-garde
in technology, feasibility regarding work load for the students, and general alignment
with the study program's research perspectives. This mostly consensual discussion
process is also important to bring in new aspects and tasks to the suggested projects
from the viewpoints of all technical experts working for the study program. In the
end, the number of enrolled students limits the number of eligible projects.</p>
      </sec>
      <sec id="sec-2-3">
        <title>2.3 The Students</title>
        <p>Students should be engaged in the projects under consideration of the majors they
elected. Specifically for undergraduate students, this helps in aligning the projects
with an individual focus of interest. It is not the students who decide which project
they want to be engaged in, it is the faculty that assigns individual students to the
projects best suited to fit the topics of the major a student selected. With this
assignment process, not only individual preferences of the students are considered but
also the potential to perform in specific aspects of the projects. In projects with web
engineering focus, it makes sense to assign web technology experts amongst the
students to a project whereas network-focused projects might benefit from students
with background knowledge in that specific field. These alignments optimize the
success potential of the project on one side; on the other side they usually lead to a
high motivation level of the students engaged.</p>
        <p>It is relevant to note here that all the students enrolled in the program participate in
the projects and not only honors students or students with deep background
knowledge in specific fields of technology. This project setting is considered roughly
equivalent to a course but it extends over half a year (undergraduate level) or the full
year (graduate level) and they must devote about 1/2 day per week to this effort.</p>
      </sec>
      <sec id="sec-2-4">
        <title>2.4 Research Space</title>
        <p>The faculty at FHS has an almost new building and the design included planned
spaces for student research. This provided the students with a common work area as
well as a space for the supervising faculty to oversee progress and monitor informally
the time on task that students were contributing. The space is also important if the
web-engineering project included physical devices that needed to be integrated into
the design (Near Field Communication [NFC] in Nokia mobile device). Each space
included at least one computer and enough space for a team of 3-5 students to
congregate.</p>
      </sec>
      <sec id="sec-2-5">
        <title>2.5 Faculty Oversight</title>
        <p>In the department every project has a lead faculty mentor and at least one secondary
faculty assigned. This provides for some flexibility and also assures that the right mix
of skills is available for oversight. Faculty meet individually with student researchers
and also as a team typically every two weeks. During this first month the meetings
were more frequent. In the case of the International Ticketing Project, the American
author had two face-to-face meetings with the company and several phone
conversations. This particular group of students and faculty also were selected to
make a presentation at the Mobile Communication Conference for students in Vienna.
Faculty assigned grades at the end of the period.</p>
      </sec>
      <sec id="sec-2-6">
        <title>2.6 Course Integration</title>
        <p>The above-mentioned projects are constituent parts of the related curricula, both at the
undergraduate and graduate levels. In their third year the students work on their initial
internal project for about half a year where they face a group-situation of two to three
members (see Table 1). The students can achieve their first experiences in project
work and project management in a kind of 'protected environment' where no external
partner puts pressure on the students. There is a project management course in the
same semester that the students need to enroll in, but in contrast to the former diploma
program, there is no synchronization with regard to the artifacts of the projects and
the project management course. At the end of the internal project, students submit
their first bachelor thesis where they systematically work on technical documentation
of the work done and the project outcomes of their internal projects.</p>
        <p>Pursuing that, the external phase of project-oriented working starts in the second
half of the third undergraduate year. This phase of industrial placement is also part of
the curriculum and requires a minimum of 360 working hours within technology
companies to be accounted for by the students. In most cases, students get paid for
their work and thus try to extend that phase to four or five months where they can
achieve deeper and even more specific knowledge about the problems and challenges
of the departments they work for. At the end of this phase, students individually write
their second bachelor thesis that theoretically reflects the topics and achievements of
their industrial placements.</p>
        <p>When enrolling in the consecutive master's program, graduate students start to
work on the so-called research and development projects (R&amp;D projects) in a group
situation of four to five members (see Table 2). These R&amp;D projects are small-scale
projects defined in part by the information students have acquainted during their
industrial placements and in part by the research lines of the study program. Based on
the criteria such as innovation potential, correlation with research lines of the study
program, envisaged work load and success potential, the R&amp;D projects are again
decided upon by technology faculty of the study program in a decision process that in
most cases works consensually. Thus on the one hand, individual experience of senior
researchers can enrich the list of requirements for a suggested R&amp;D project proposal
to better align it with the state-of-the-art in technology; on the other hand - and
equally important - the team view on the project proposals reveals which parts of the
projects have low research implications and therefore can be dropped from the list of
requirements. The dominant benefit of this somewhat substantial process is that
external partners (and also students) tend to respect team decisions more readily and
therefore more time-consuming discussions are avoided.</p>
      </sec>
      <sec id="sec-2-7">
        <title>2.7 Progress Seminar</title>
        <p>It is helpful for several reasons to have scheduled progress presentations from the
students given to faculty and also company partners. First, this raises the level of
commitment of the students to perform well in the project setting as they face
potential employers in this presentation. In addition, the motivation to produce
standard project artefacts such as progress reports, project flyers or project posters is
higher in a scenario close to a real-world situation when compared to a
teachercreated problem set.</p>
        <p>Second, the general public gets informed about the ongoing activities of the study
program in conjunction with industry. There is also the option of inviting journalists
to these events who can transport add-value aspects of the study program to the
public. This is politically relevant for programs that are (co-)funded by public bodies.</p>
        <p>Third, companies get an impression of students they do not directly see in the other
projects they are not involved in and thus have the option of a soft form of talent
screening. In return, students get deep insight into other projects they are not directly
engaged in and thus ‘see’ what topics of interest are active with several companies. So
both potential employers and potential employees can indirectly exchange
information that helps application planning and engagement decisions in the long run.</p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>Web Engineering Case Studies</title>
      <p>3.1</p>
      <sec id="sec-3-1">
        <title>Workbench and Potential Issues</title>
        <p>All the active stakeholders in the process have different and sometimes divergent
interests in the high impact teaching practice discussed in this paper. Industry partners
that are used to a lot of contracting with other companies may see the student teams as
a kind of cheap external resource at their disposal. This causes two problems if left
unaddressed. One the students do not get the rich experience that might otherwise be
provided. Secondly, other companies or employees may feel that the university is
taking away their jobs. It is the responsibility of the faculty to explicitly protect the
project teams from situations like this.</p>
        <p>Here the term ‘workbench’ comes into consideration. This is where a company
partner tries to ‘outsource’ everyday or routine work (i.e. workbench tasks) to the
student projects (any project is subject to changes the sooner or later), this triggers an
escalation process that can result in a project exit scenario at its worst. Company
partners need to know that workbench situations are unacceptable before the projects
start. In most cases, the companies with a bit of explanation can understand the
educational opportunities that this creates for students. This actually frees the
company to think more openly about innovations that they did not have the time or
expertise to pursue. It creates a low-risk, high-potential scenario for innovation from
their viewpoint and thus increases intrinsically the level of research challenge in the
projects. The absence of workbench situations is a key aspect in alignment of the
projects with the educational goals set out in the curriculum.</p>
        <p>Another benefit of avoiding workbench scenarios is that the expectations of
companies regarding long-term support of student project outcomes are clearly
communicated to be out of scope for the study program. As a side effect, company
partners usually evolve their expectations to a more research-oriented approach in the
projects. This of course is in alignment with the goals of the related curricula. Finally
companies accept that it is more important to enable students for research (they are
potential innovators when engaged as employees after graduation) than to have quick
project success, which is in alignment with general sustainability of tertiary education.</p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2 Selection of Case Studies</title>
        <p>In the following, two project examples of undergraduate and graduate projects are
described and discussed in their context with the conceptual framework explained
above:</p>
        <p>Web-Radio: This was an internal project for FHS. A web-radio studio had been
built into the architectural space of FHS. What was initially mainly an audio radio
service had become increasingly a broadcast TV station on the web. For legal
purposes every minute of programming needed to be logged and recorded. Another
purpose of the project was to create a database system and user interface to reuse the
audio and video segments for education. Four students worked on this project each
with a mix of skills. In this case the faculty assigned to web-radio served as the
industry contact and two of us acted as faculty mentors to the students. A student
leader was selected by the team and assignments made in accord with the strengths of
each student. One student had to drop out of the program for personal reasons but the
rest of the team pulled together and came up with a solution. The student team
accomplished their task and the new system was integrated into the web radio service.
The students benefited and even learned to present to a relatively large group at the
final seminar. The leader of this group went on and was honored with a research
scholarship to Bowling Green State University (BGSU) for two semesters to complete
another research project.</p>
        <p>International Ticketing: This was an example of an external project for FHS. A
local company is a world leader in ticketing services and RFID (radio frequency
identification) tagging. They proposed that the students explore a new RFID
technology going into mobile phones called Near Field Communication (NFC). The
company wanted a prototype web system built so that anyone around the world could
purchase a ticket to an event with their mobile device. The NFC device would interact
with smart posters as well as enable payment through the phone and finally act as a
smart ticket when a person arrived at the event. A strong team of students from FHS
worked in conjunction with the American students on this project. The Americans had
another project so acted more as consultants/collaborators to the Austrian team. One
of the team building experiences that grew out of the research was a chance for the
students to present and compete at the mobile communication conference in Vienna.
While they did not win, they were bold enough to do the entire presentation in
English. As faculty we also were allowed to attend the International NFC conference
held in Austria that year. The faculty from the US amongst the authors of this paper
found this to be exciting and a very successful experience for all of the people
involved.</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4 Discussion</title>
      <p>BGSU was recently ranked among the top 11 institutions in the US for undergraduate
education. Even so, students at US institutions including BGSU often find students
that believe aspects of the undergraduate experience are disconnected. In response,
BGSU is now involved in a project called Connecting the Undergraduate Experience
(CUE) for the 18,000 students (a midsized US university). Some of the concepts
gaining consensus among the committee are a radical departure from a system that
allowed students to pick from a wide variety of introductory courses within categories
to a system that by-design integrates courses in inquiry, problem solving and high
impact experiences for all students. While the American author thinks we have done a
wonderful job for the most promising students in our system, we have a lot to learn
from our Austrian friends. International exchanges are also among the high impact
practice we hope to encourage along with a rapidly growing undergraduate research
agendas and increasing numbers of our student body.</p>
      <p>The FHS model may not work in all contexts, however, the elements that went into
the process may be adapted to one’s own situation. It appears to have been a
win/win/win for the university, industry and most of all the students. The industry has
a low-risk low-cost product developed. The university gained prestige for their help to
the community. The students got valuable experience in team work, project
management, increased their technical depth, and honed their presentations skills.
FHS is doing a great job in developing students who have an international awareness.
The programs in Austria all seem to have international exchanges on a regular basis.
Having our DMRG team from BGSU provided a new dimension for both student
groups at FHS. The observation is that the exchange has been very positive between
students. The American students gained academically but developed a widening
world-view and a greater appreciation for Austria as well as technology. Since the
American author’s stay in Austria, we have had an increasing number of student
exchanges often involving research.</p>
    </sec>
    <sec id="sec-5">
      <title>5 Summary and Outlook</title>
      <p>Both the US and Austria understand the importance of undergraduate research. FHS,
and in particular the information technology department, has achieved a system that
involves all students in undergraduate research. The general experience is that the US
universities have done this very well for many of the top students but it has not been
an opportunity for the majority of students. These high impact practices are quickly
being adopted in the US for a widening group of students. Since the return of the
American author two years ago, a new course in undergraduate research is available
to Visual Communication Technology majors at BGSU.</p>
    </sec>
  </body>
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      <ref id="ref9">
        <mixed-citation>9. Phidgets, http://www.phidgets.com/</mixed-citation>
      </ref>
    </ref-list>
  </back>
</article>