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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>GLOCAL: Pro-am collaboration in the news production</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Denis Teyssou Medialab R</string-name>
          <email>denis.teyssou@afp.com</email>
        </contrib>
        <contrib contrib-type="author">
          <string-name>D manager</string-name>
        </contrib>
      </contrib-group>
      <abstract>
        <p>This paper presents the approach of the Glocal European funded project towards the co-production of news on World events, on an information marketplace involving both amateurs and professionals. It discuss the rise of user-generated content amongst worldwide media and how event modelling and technology usage may help to foster this pro-am collaboration. Glocal: Event-based Retrieval of Networked Media [1] is a large scale integrating and collaborative project which started in December 2009 for three years and involves ten partners.</p>
      </abstract>
      <kwd-group>
        <kwd>event</kwd>
        <kwd>user-generated content</kwd>
        <kwd>participatory journalism</kwd>
        <kwd>citizen journalism</kwd>
        <kwd>information marketplace</kwd>
        <kwd>pro-am collaboration</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>Introduction</title>
      <p>
        "There's a plane in the Hudson. I'm on the ferry going to pick up the people.
Crazy". This sentence posted with an iPhone on Twitpic [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] is by no means a
breaking news according to journalistic standards but the picture which goes
with it was de nitively a stunning news alert.
      </p>
      <p>It has even become an iconic photograph of user-generated content (UGC).
It is now a symbol of how eyewitnesses, amateurs with a camera or a smartphone
in their pocket can play a major role in the co-production of news, providing,
like professional journalists, that they are in the right place at the right moment,
to witness and report on a breaking news event.</p>
      <p>
        This picture of the Hudson miracle sent on Twitpic on January 15th 2009
when the US Airways ight 1549 plane "landed" into the Hudson River in New
York City (reproduced here below by courtesy of its author Janis Krums) is a
kind of paradigm of this UGC uprising, an event with an happy end in a world
of earthquakes, tsunamis, wars, crisis and diseases: a kind of exception to the
assertion of Marshall McLuhan who once wrote that "news are bad news" [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>From the London bombings in July 2005 to the Iranian post-election protests
in June 2009, through the Sichuan earthquake in August 2008 in China and the
Mumbai attacks in India in November of the same year, participatory journalism
has provided raw material, valuable rsthand information and eyewitness reports
to mainstream medias professional journalists around the World.</p>
      <p>c Janis Krums</p>
      <p>Months after months, events after events, news content produced by amateurs
continue to ow on Twitter, YouTube, Flickr, and other websites, including
media. The public is not anymore a passive reader or listener and participates
in the news process, most of the time by commenting, but also as producers.</p>
      <p>
        And this trend is likely to last. According to a recent study from the American
Pew Research Center, "Understanding the participatory news consumer" [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], up
to 9% of American "internet users have contributed their own article, opinion
piece, picture, or video to an online news site".
      </p>
      <p>
        A gure which seems to be in line with the empirical 90-9-1 principle stating,
according to Jakob Nielsen, that "in most online communities, 90% of users are
lurkers who never contribute, 9% of users contribute a little, and 1% of users
account for almost all the action" [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. This user participation is also rapidly
spreading with the use of smartphones: according to the Pew Research Center
study, 40% of on-the-go news consumers on mobile device are willing to
participate in online news creation.
      </p>
      <p>
        "What is important here: Citizen comment and writing have upended the
relationship between the professionals, journalists being paid by the Old Media,
and the amateurs, the rest of us (...) It's a Pro-Am World (...) Amateur content
is expandly rapidly", writes Ken Doctor, a renown media analyst from Outsell
research in his recent book Newsonomics [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>In the next section, we will review the rise of participatory journalism on
news events reporting and in section 3 we will detail the Glocal approach.</p>
    </sec>
    <sec id="sec-2">
      <title>Participatory journalism</title>
      <p>
        While citizen journalism websites are often struggling to challenge professional
media, as the State of the Media special report of 2010 on community journalism
[
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] shows, the pro-am collaboration in participatory journalism is changing the
way professionals are reporting about the events shaping our World.
      </p>
      <p>
        We understand here the notion of "participatory journalism" not only as
"the initiatives undertaken by mainstream media to enhance the integration of
all kinds of user contributions in the making of news" [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] but also as a way to
build a community around news production, bridging the gap between amateurs
and professionals in the eld of journalism.
      </p>
      <p>Many mainstream media, from CNN to Fox, through MSNBC, ABC, NPR
and Broadcast Interactive Media, have established channels to collect UGC. In
Europe, TVs like the BBC UGC hub, France 24 Observers, free dailies such as
20 minutes and Metro are brands using UGC as well as Bild in Germany, Le
Parisien in France, The Guardian in England, just to name a few of them.</p>
      <p>
        CNN's iReport, launched in 2006, have more than 100,000 citizen journalists
registered and has received more than 300,000 reports, with more than 10,000
per month, 1000 of them being displayed on TV [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>
        Some startups have also emerged around UGC as information marketplace
to collect that type of content and to o er it to mainstream media. American
Demotix and French company Citizenside.com [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] are such companies which
have created a two sided-market platform gathering the content and managing
communities of several thousands of independant and amateur photojournalists
and o ering brokered transactions to a global market of media, at a price shared
with the copyright owner. Citizenside.com is involved through AFP in the Glocal
project.
      </p>
      <p>If dealing with UGC and interacting with the audience are increasingly part
of the professional work, sociologists of media have noticed the concerns of the
journalists about newsworthiness, trust, legal rights, personal tone, subjective
biais, independence and accountability of UGC.</p>
      <p>
        High workload, lack of time and ressources, lack of procedures and tools to
verify the reliability and accuracy of user-generated content make professional
journalists more cautious, if not reluctant, to give credit to UGC, especially when
some hoaxers manage to slip past the gatekeepers by producing fake photos or
videos, not to say an entire false event like the Bluewater fake suicide bombing
in September 2009 [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
      </p>
      <p>
        But these hoaxes do not prevent that amateur pictures like Mr Krums'
Hudson River plane are stunning breaking news, while the networked public sphere of
activists, amateurs, students and security experts, who did the news gathering,
analysis and distribution on public concerns about the Diebold electronic voting
machines in the US, outplayed with their investigation the mainstream media
[
        <xref ref-type="bibr" rid="ref11">11</xref>
        ].
      </p>
      <p>In newsrooms, "there is indeed a strong belief that the primary role of
journalism lies in the selection stage of the news making process. Their gatekeeping
skills are among the major traits through which professionals distinguish
themselves from amateur journalists", point out Social scientists Steve Paulussen and
Pieter Ugille.</p>
      <p>
        How to assess the quality of the content and increase con dence in the users
news production to avoid what researchers Alfred Hermida and Neil Thurman
called "a clash of cultures"? [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] How to engage a conversation with the amateurs
producers to get more information on the context of their work and take into
account the di erent views of an event? How to avoid hoaxes and fakes which
hurt mainstream media reputation and discredit their newsroom as well as UGC?
      </p>
      <p>So far, the answers to these questions rely only on the newsrooms facts
checking policies and on the investigation skills, especially online, of their sta .
Nevertheless, this is where both social media and innovative computer sciences
techniques may help to assess the reliability of UGC and to increase con dence and
collaboration between amateurs and professionals on events coverage.</p>
      <p>The notion of event is still rather limited in the news industry where it
has been mostly used to prepare agendas of planned events, using a common
interchange format, instead of indexing unplanned breaking news and to propose
a user experience entirely based on events retrieval.</p>
      <p>Furthermore, prevention of hoaxes often relies on merely checking the
coherence of the Exif/IPTC/XMP metadata with what the picture is about and to
eventually detect visible photo retouching.
3</p>
    </sec>
    <sec id="sec-3">
      <title>The Glocal approach</title>
      <p>
        We precisely intend to go beyond those limitations in Glocal, a European
Commission funded project, standing as a boundary object in the pro-am co-production
of news. A boundary object is a concept borrowed from the sociology of Science
describing the intersection of di erent social worlds. It was introduced in 1989 by
Social scientists Susan Leigh Star and James R. Griesemer [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ] in an
ethnographical study of the coordination mechanisms of scienti c work between amateurs
and professionals, revisiting the Callon-Latour Actor-Network-Theory (ANT)
[
        <xref ref-type="bibr" rid="ref14">14</xref>
        ].
      </p>
      <p>
        Science and Technology are propitious to mass collaboration between
amateurs and professionals. Astronomy with discoveries of exoplanets, asteroids
or supernovas done by amateurs and open source software developpement, like
Linux distributions relying on thousands of voluntary programmers, are well
known examples of this so-called Pro-Am revolution [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ].
      </p>
      <p>
        With an innovative user interface fostering the pro-am collaboration and
the sharing of di erent focus on the news, with event modelling based on the
International Press Telecommunications Council (IPTC) standard EventsML-G2
[
        <xref ref-type="bibr" rid="ref16">16</xref>
        ] to improve the content metadata in a more professional way and to enhance
the user search experience, with visual search by similarity, facts checking tools,
linked data to other related events on news websites, Glocal aims at building a
new kind of news information marketplace.
      </p>
      <p>
        A study on the top queries performed on AFP's ImageForum photographic
database (10 million pictures) [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ] over 18 months showed that professional users
are primarily querying for locations where a news event takes place (54%), then
for persons names (22%), sports (12,5%) and other type of events such as
disasters, entertainement (the Oscars Ceremony for instance) or political events (G8,
elections...).[
        <xref ref-type="bibr" rid="ref18">18</xref>
        ]
      </p>
      <p>This keyword-based queries gives a glimpse of the path to improvement that
we can foresee by modeling events and by displaying in a user interface facets
clustering the events related named entities (locations, persons, organisations,
works) and the relationships between them, as well as relating those events to
di erent thematics such as the IPTC newscodes taxonomy.</p>
      <p>We consider Events as a kind of metaclass of an ontology describing what
happens. If we take the analogy from the ve W's of journalism (What, Where,
When, Who, Why), we can consider that each newsworthy event describes what
happens (the action) and its classes: where it happens (location), when it happens
(time range), and who is involved (persons, companies, organisations, ...).</p>
      <p>This factualization of events is very much at the heart of the recently released
EventsML-G2 framework whose syntax is based on XML and also complies with
RDF for exchanging event information in the news industry environment.</p>
      <p>Why and How the event happens are beyond the scope but we plan to pay
special attention to the focus, the point of view of who (actor, eyewitness, victim,
direct or undirect source, media) is reporting about the event, a metadata which
is the infosource element in EventsML-G2.</p>
      <p>Coming back to our example of the Hudson miracle, the event behind the
sentence "there's a plane in the Hudson. I'm on the ferry going to pick up the
people. Crazy." was actually reported by AFP as the following news alert:</p>
      <p>US-air-accident
A US Airways plane carrying commuters crashed on Thursday in New York
City's Hudson River and was oating in the water, according to US media.</p>
      <p>With an event modelling based on the main 4 W's of journalism (What,
Who, When, Where) and proper sourcing, Glocal will provide to the amateurs an
interactive framework to describe and categorize their event experience bridging
the gap between their local representation and the global one, in an attempt to
construct common de nitions and meanings and de ne representativities like in
the translation process of ANT.</p>
      <p>Furthermore, Mr Krums' photograph as posted on Twitpic does not show any
useful Exif metadata such as the camera used to take the picture or the GPS
coordinates of the place where the picture was taken. If present, both elements
would have increased the con dence in the reliability of the content.</p>
      <p>In Glocal, special attention will be given to preserve as much metadata as
possible and to check the coherence of this metadata with the photo or video
object structure, taking also into account the user pro le, uploads history or IP
address, as well as the user description of the context of their contribution.</p>
      <p>
        Location-awareness, with the use of geocodes eventually stored in the Exif
metadata and/or geotags annotations added by the users or declared in their
registered pro le, will help to display events on maps and whenever necessary,
Glocal will help the user to disambiguate location tagging with the use of an
external knowledge base such as GeoNames [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ], minimising interactions between
users and the system, by showing a map view of the event at an optimal zoom
level.[
        <xref ref-type="bibr" rid="ref20">20</xref>
        ]
      </p>
      <p>Although fact checking is the key to ensure the reliability of the content
and deliver a guarantee to media willing to use this material, attention will also
be paid to protect the user's privacy, especially when the content comes from
countries where the freedom of speech is not respected.</p>
      <p>Techniques like visual signatures, similarity search allowing to check if a
picture or a video presented as a news event has already been published somewhere
else on the web will help to increase con dence in the reliability of the content
while deeper analysis of the image structure may help to detect if the digital
images have been tampered with.</p>
      <p>Social media tools will be used to manage, engage and reward the
community of users while similarity and event search will also allow for large scale
event matching on the web, linking Glocal news to other linked data sources of
information.</p>
      <p>
        Glocal will mainly focus on image material, photo and video. "While much
of the public feels de cient in writing skills, anyone can take a picture or use
a camcorder", remarks Ken Doctor, while in a comparative study on UGC use
in The Sun (UK) and Aftonbladet (Sweden), Dr. Henrik Ornebring noted that
"the only reader material that is given similar status to material produced by
the news organisation is reader photos of breaking news events" [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ] like the
plane in the Hudson River.
4
      </p>
    </sec>
    <sec id="sec-4">
      <title>Conclusion</title>
      <p>In this paper, we presented the goals of the Glocal project, aiming at bridging
the gap between the global (media) representation of events and the local (user)
focus on those events, and at fostering collaboration between professionals and
amateurs in the news production.</p>
      <p>By analogy with the pro-am collaboration in Science and Technology, we
showed that the rise of user-generated content is currently setting up a new
deal in the media industry. Despite concerns about reliability and trust,
media are dealing with UGC and encouraging participation and dialogue with the
amateurs.</p>
      <p>By using events as the primary means for organizing and indexing media,
even in the case of unplanned breaking news, Glocal aims to go beyond the state
of the art of existing systems in the news industry.</p>
      <p>
        As a pioneer of the concept of the information marketplace, Michael
Dertouzos, the late Director of the MIT Computer Science Laboratory, once wrote:
"the Information Marketplace will inevitably cause us to bring together our
humanistic and technical sides, which have been arti cially split for centuries"
[
        <xref ref-type="bibr" rid="ref22">22</xref>
        ].
      </p>
      <p>In Glocal, we will try to bring together social media, news Pro-am
coproduction and computer science techniques with the goal to participate in the
future of the news and of the networked public sphere.</p>
    </sec>
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