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        <article-title>NoTube: Making Television More Personal</article-title>
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      <abstract>
        <p>The NoTube European project looks at creating the future of TV, in which the TV user will be placed back in the driver's seat by having a personalized TV experience with rich interaction possibilities. For this, new technologies like Linked Data, Semantic Web and Social Web data analysis are applied to the TV domain. The ultimate goal of the EU project NoTube is to develop an adaptive end-to-end architecture, based on semantic technologies, for personalized creation, distribution and consumption of TV content. The project takes a user-centric approach to investigate fundamental aspects of consumers' content-customization needs, interaction requirements and entertainment wishes, which will shape the future of the "TV" in all its new forms. To achieve all that NoTube is working on the following challenges:</p>
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      <p>Integration of TV &amp; Web with help of semantics: Currently there are many
practical software and hardware hurdles for users to handle such integration.
NoTube is using semantics (e.g. linked open data) to open and interlink TV
content in a Web fashion.</p>
      <p>Putting the user back in the driving seat: Personalized services are now
common, but the user data is still under the control of separate applications,
and the users are faced with multitude of distributed personal data, hidden in
tons of inaccessible cookies
TV is not bound to one device: We currently witness multiple device usage
scenarios, e.g. use of computer as TV &amp; vice versa and use of mobile device
as remote control. In this context, NoTube architecture aims to support
device independence.</p>
      <p>
        The main challenges in the television domain are the scale of the content available
and the need for filtering and personalization of the content. These challenges are
explored from different content and user perspectives within three representative
scenarios for future television enabled by semantic technology:
1 http://www.notube.tv/project/partners


2 http://www.ifanzy.nl
Personalised News [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. This demonstrator (Figure 1), using archival content
from RAI, shows how news programs can be enriched with concepts
(people, places, themes) that allow easy browsing to additional information.
The screenshot shows (above) an alert, which allows the user to be informed
when a important news story enters in his home ambient.
iFanzy2 Personalised TV Guide. The iFanzy demonstrator (Figure 2),
developed by Stoneroos, enables the user to build in a simple fashion a
profile which can be used to generate different types of recommendations for
personal EPG. This screen shot (above) shows iFanzy in action with Dutch
programs and Dutch EPG data.
      </p>
      <p>
        TV and the Social Web [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. This demonstrator (Figure 3), driven by BBC use
cases and content, shows how TV watching can be personalised using Social
Web data and facilitating a personalised TV experience without an intrusive
user profiling process. It illustrates how TV can be linked to your own or you
friend’s social-web data, such as bookmarks and Facebook profiles. The
screen shot shows a recommendation based on such data using a MythTV3
front end.
      </p>
      <p>To enable this vision, sets of services are developed for users, metadata and TV
content, which are described semantically and mediated by a broker. Specific
applications are also developed to make use of those services to provide the desired
functionalities, e.g. user activity capture, content recommendation. This open TV and
Web infrastructure is illustrated in Figure 4. Major features in the NoTube service
architecture are:


</p>
      <p>User, Metadata and Content oriented services: the complete content
selection, adaptation and delivery process from content provider to home
ambient is supported.</p>
      <p>Service brokering: Automated configuration of services based on explicit
semantic descriptions of the services, which are gathered in the repository.
Multiple devices: Functionality of NoTube should not be limited to single
devices. The demonstrators run on a TV with a setup box, on computers and
on mobile devices, as well as one combinations of these (e.g. mobile device
as remote control showing recommendations).
3 http://www.mythtv.org/</p>
      <p>For more information about the future of television, please refer to the project
Website http://www.notube.tv and follow the project blog http://blog.notu.be</p>
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