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      <title-group>
        <article-title>The Relevance of UX Models and Measures</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Asbjørn Følstad SINTEF Po.</institution>
          <addr-line>Box 124, Blindern 0314 Oslo</addr-line>
        </aff>
      </contrib-group>
      <abstract>
        <p>Two approaches to research on UX models and measures are discussed on basis of experiences from the field of usability research and an ongoing case of user involvement in software development (SD) by way of social media. It is suggested that simple measures and ad-hoc models, rather than complex models and measures, may be beneficial to the relevance of UX research for SD practice.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;User experience</kwd>
        <kwd>software development</kwd>
        <kwd>model</kwd>
        <kwd>measure</kwd>
      </kwd-group>
    </article-meta>
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  <body>
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      <title>-</title>
      <p>
        The complexity of usability models and measures is
beneficial for the rigor of usability research. However,
complexity may be detrimental to the relevance for
usability models in SD. For SD practitioners, complex
generic models may be impractical. The generic model may
include several components that seem irrelevant to the
development project at hand. Also, seemingly important
aspects may not be handled by the model. One may
speculate that the prevalence of homegrown usability
measures at the expense of standardized measures [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] may
be a consequence of the complexity of the underlying
usability models and their mismatch with the SD
practitioner’s understanding of which aspects of usability
that are relevant.
      </p>
      <p>
        Sauro and Kindlund [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], a key critic of the relevance of
usability research, argued that to increase the practical
impact of usability data “usability metrics need to be easier
to use” (p. 401). To this end they suggested a single
summative usability metric.
      </p>
      <p>
        The position of Sauro and Kindlund is controversial [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]
though it recently has been underpinned by substantial
empirical evidence from industry projects [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
Controversial or not, an important lesson may be learnt
here for research on UX models and metrics: Complex
models, underpinning complex measures, are likely to be
valuable to the advancement of UX theory. However, in
order to advance the interplay between UX and SD,
simplified models and measures may be required.
APPROACH 2: SIMPLE MEASURES AND AD-HOC
MODELS
An alternative approach to UX models and measures may
be pursued through simple measures and ad-hoc models.
A simple UX measure is a single rating scale, common in
social software. Consider for instance the book ratings of
Amazon (1-5 stars) or video ratings at YouTube (thumbs
up / down). Such scales are typically shunned for the
scientific measurement of experiences or attitudes, due to
reliability issues. Similarly, Sauro and Lewis argue for
composite rather than single item measures [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. Even so,
such measures seem to serve their purpose as practical
social navigation tools. Also, research within the field of
marketing indicates that single-item measures may hold
similar predictive validity as multi-item measures for
concrete constructs such as ad liking and brand attitude
[
        <xref ref-type="bibr" rid="ref11">11</xref>
        ].
      </p>
      <p>By ad-hoc UX models I mean models developed in
response to a given concept, prototype or running system.
Instead of utilizing a general UX model as basis for a
generic UX measure, relevant UX components may be
established on basis of users’ responses.</p>
      <p>As an exemplification of simple measures and ad-hoc
models, I will briefly present an ongoing development case
addressing new functionality for mobile phone e-mail
clients. Design typically involves the “simultaneous
investigation of multiple alternatives by the same designer
or team” [12, p. 1243]. In the present case 22 ideas were
generated and then refined as six early concepts; all across
a working period of 60 hours. Following this, the concepts
were made available for user feedback.</p>
      <p>User feedback was collected through a social software
application for sharing audio-visual content, modified for
the purposes of design feedback. The participants were 212
regular users of e-mail-clients on mobile phones (use
several times a week or more). They were presented for six
concepts in sequence. For each concept they were asked to
make a rating (1-5 stars) and one or more comments. The
comments were made in response to open questions: How
would you use the suggested function? How may the
suggested function be improved?
As part of a research design not to be detailed here, half of
the participants were allowed to see the other participants’
comments prior to making their own and half of them were
not. All participants were allowed to comment on each
other’s comments. None were allowed to see the others’
ratings prior to making their own.</p>
      <p>The user feedback provided the following key information:
•
•</p>
      <p>Differentiation between the concepts: Three of the
concepts were rated low, three rated high. The ratings
corresponded closely to the frequency of positive vs.
negative comments for each concept.</p>
      <p>Establishment of concept specific issues that may
serve as basis for an ad-hoc UX model: For one of the
concepts, detailing functionality for ‘Postponed sending
of messages’, relevant issues were mainly targeting
utility. For another, ‘Reading aid for long e-mails on
small screens’, relevant issues were lack of comfort and
utility. For a third, ‘Context-dependent e-mail receipt’,
relevant issues were privacy and utility.</p>
      <p>The case thus illustrates that simple measures and ad-hoc
models may serve as basis for choosing which design
alternative to pursue, and enable the establishment of
adhoc models that may be used to control the development
process. In the present case, a UX model for the first
concept would need to include only utility in addition to
usability, whereas the UX models for the second and third
concepts would also need to include comfort and
privacy/trust respectively.</p>
      <p>CONCLUSION
By this paper, I hope to contribute to a discussion on how
research on UX models and measurements should be
approached in order to obtain relevance. I hold that
complex models and methods will indeed be beneficial for
the establishment of UX theory. However, research
relevance may require a different approach. Possibly, such
an approach may be simple measures and ad-hoc models.
ACKNOWLEDGMENTS
This paper was written as part of the research project
RECORD (www.recordproject.org), supported by the
VERDIKT programme of the Norwegian Research
Council.</p>
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