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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Services for Enterprises: an European ICT research perspective</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Keynote Speech at FIS</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Conference Berlin</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>September</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Sergio Gusmeroli TXT e-solutions SPA</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>COIN Project Coordinator</string-name>
        </contrib>
      </contrib-group>
      <pub-date>
        <year>2010</year>
      </pub-date>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>COIN VISION: “By 2020 enterprise collaboration and interoperability services will
become an invisible, pervasive and self-adaptive knowledge and business utility
at disposal of the European networked enterprises from any industrial sector and
domain in order to rapidly set-up, efficiently manage and effectively operate
different forms of business collaborations, from the most traditional supply
chains to the most advanced and dynamic business ecosystems.”
COIN MOTTO: “Enterprise Interoperability and Enterprise Collaboration
are the two sides of the same COIN”
Project No: 216256
Project Full Name: Collaboration &amp; Interoperability for Networked</p>
    </sec>
    <sec id="sec-2">
      <title>Enterprises</title>
      <sec id="sec-2-1">
        <title>Duration: 48 months</title>
      </sec>
      <sec id="sec-2-2">
        <title>Start date: January 1st 2008</title>
      </sec>
      <sec id="sec-2-3">
        <title>Partnership: 21 partners, 9 countries</title>
      </sec>
      <sec id="sec-2-4">
        <title>Strategic Objective: FP7 ICT-2007.1.3</title>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>ICT in support of the networked enterprise</title>
      <sec id="sec-3-1">
        <title>Total Eligible Cost: 14.383.834 EURO</title>
      </sec>
      <sec id="sec-3-2">
        <title>EC Contribution: 9.996.480 EURO</title>
        <p>The COIN Consortium &amp; Funnel Model
Industrial Partners Academic &amp; Research Partners User Partners
The COIN Metaphore</p>
        <p>COIN MOTTO:
“Enterprise Interoperability and Enterprise Collaboration are
the two sides of the same COIN”
• The SIDE A of the COIN: Enterprise Interoperability
• The SIDE B of the COIN: Enterprise Collaboration
• The Substrate of the COIN: Service Platform
• The Value of the COIN: Software as a Service-Utility SaaS-U
• The Market of the COIN: Enterprise Networks (mainly SMEs)</p>
        <sec id="sec-3-2-1">
          <title>Provided</title>
          <p>Enterprise
Models
Processes
Services
Information / Data</p>
          <p>COIN Side A: main innovations
• The COIN Interoperability Cloud Space
? To address Information, Knowledge and Business interoperability
? To support the Federated interoperability approach
? To integrate Model- and Semantic- driven interoperability methods
? To enable Knowledge Profiles semantic mediation
? To synchronize and optimize collaboration Business Processes
? To go beyond state-of-the-art 1:1 transactions:
? Supporting 1:1 negotiations (e.g. supplier-customer)
? Enabling 1:n relations (e.g. tender-bidders)
? Allowing n:m agreements (e.g. sellers-buyers)</p>
          <p>COIN Side B: collaboration
Business</p>
          <p>Opportunity
Market turbulence
© The ECOLEAD Integrated Project</p>
          <p>Short window
of opportunity
Fast configuration of</p>
          <p>a temporary
consortium well suited</p>
          <p>to the needs
Preparedness</p>
          <p>Breeding VBE
Environments PVC</p>
          <p>CNO
Management
/ Governance
CNO creation
Metamorphosis</p>
          <p>Successful
&amp; Effective
collaboration</p>
          <p>COIN Side B: main innovations
• The COIN Collaboration Space
? To allow Endogenous generation of Business Opportunities
(LivingLabs &amp; Open Innovation)
? To support Product Design, Production Planning, Project Mgmt
? To enable Co-operativity of Enterprise Applications (groups as users)
? To support Web 2.0 and participative services (Enterprise 2.0)
? To involve also the Customers in the whole life-cycle of Virtual
Organizations (VOs):
? VO preparation (get the enterprises prepared to form VOs)
? VO creation (select partners and competencies)
? VO operations &amp; mgmt (performance indicators definition-governance)
? VO dissolution (inheritance and knowledge transfer)</p>
          <p>The COIN Generic Service Platform</p>
        </sec>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>COIN GSP + EI/EC Knowledge</title>
      <p>• An improved WSMX (SESA)
• P2P Models Registry/Repository (scalability)
• Interoperability security gateways
• Embedded reasoning / negotiation
• EI/EC reference ontologies</p>
    </sec>
    <sec id="sec-5">
      <title>Extra COIN open Collaborations</title>
      <p>• iSURF (EI/EC services &amp; platf.)
• STASIS (EI services &amp; platf.)
• ECOSPACE (EC services &amp; platf.)
• SOA4ALL (REST + Search eng.)
• RESERVOIR (Cloud Computing)</p>
      <p>The COIN OSS EI/EC Utility Platform
End Users GUI</p>
      <p>Collaborative
Collaborative</p>
      <p>Platform X
Platform X
–
–
–</p>
      <p>More than 800 downloads in the last year of the version 1.0 beta
(the one delivered by COIN)
8 active developers communities
More than 5k read transactions on SVN</p>
      <p>Management GUI
Collaborative</p>
      <p>Platform Y</p>
      <p>Collaborative
Collaborative</p>
      <p>Platform Y
Platform Y</p>
      <p>Service</p>
      <p>Service
Registration
Registration</p>
      <p>Security &amp;
Security &amp;</p>
      <p>Trust
Trust</p>
      <p>Agreement
Agreement
Negotiation</p>
      <p>Negotiation
Generic Service Platform
Generic Service Platform</p>
      <p>Security &amp; Trust Platform</p>
      <p>Security &amp; Trust Platform
Semantically Enabled SOA</p>
      <p>Agent Platform</p>
      <p>P2P Registry and Repository
Services (Gui and WebServices)</p>
      <p>COIN</p>
      <p>General Architecture
Service</p>
      <p>Parks
(Cloud</p>
      <p>Computing)
ENTERPRISE COLLABORATIVE ENVIRONMENTS</p>
      <sec id="sec-5-1">
        <title>COIN</title>
        <p>EI/EC</p>
      </sec>
      <sec id="sec-5-2">
        <title>Platform</title>
        <p>Service</p>
        <p>Federations
(incl. EI/EC</p>
        <p>Service</p>
        <p>Platforms)
INTERNET OF SERVICES</p>
        <p>Service</p>
        <p>Galaxies
(Billions
of</p>
        <p>Services)
Partner
Customer</p>
        <p>Suppliers</p>
        <p>Design and
engineering
Finance, sales,
purchase</p>
        <p>SME</p>
        <p>CUSTOMER</p>
        <p>Need for
Knowledege</p>
        <p>Service
University</p>
        <p>Retiree</p>
        <p>COIN and Cloud Computing IoS
Source: Sebastian Muller, Google EU Policy Manager. The Future of Cloud Computing, DG INFSO D3, Bruxelles Jan 26th 2010</p>
        <p>COIN related Research Issues:
• ICT Commoditization: from Applications to Platforms, from Platforms to Infrastructure
• EI &amp; EC services/platforms Value Added &amp; Utility Services/Platforms (SaaS-U BModel)
• Platforms federations: IaaS &amp; SaaS are already here, what about PaaS? In the FI?
• Service Delivery / Development Platforms / Platforms Interoperability</p>
        <p>COIN and Service Web IoS
Dynamic</p>
        <p>Static</p>
        <p>28,000
Web Services
UDDI, WSDL, SOAP
WWW
URI, HTML, HTTP</p>
        <p>Syntax</p>
        <p>Intelligent Web
Services</p>
        <p>10, 000, 000, 000
Semantic Web
RDF, RDF(S), OWL</p>
        <p>Semantics</p>
        <p>COIN related Research Issues:
• More powerful/expressive Service Description
languages
• Semantic crawling &amp; search engines for providers
• Need for easy-to-use development platforms
(beyond delivery): Front-End, pro-sumers
• Long-lasting Service Level Agreements for
Enterprises and Business Processes</p>
        <p>COIN architecture: a double cloud (butterflly)
COIN Access Point</p>
        <p>Front End
COIN Utility
Platform 1</p>
        <p>COIN Utility
Platform 2</p>
        <p>• Search/Discovery of EI/EC VA
A Cloud of FeUdteirliatytePdl,aOtfpoermn,sTrusted EOtIh/eErECI/EC Services (e.g. provided by another CP)
CPOlaItNfoUrmtili3tyCPOlaItNfoUrmtili4ty UtOiUlitthytOileiPtthryleEaPrtIf/loEEarItCm/fEosrCms Utility Platforms •• NDCioesgmcooptvioaestriiyoti)onon/Rf/ReEaaI/nsEkoCinnigUngSofs(+E(jIuS/xEetaCaprocshe-)</p>
        <p>USs and VASs
• Execution/Monitoring of EI/EC USs</p>
        <p>and VASs
• Goals Decomposition</p>
        <p>A Cloud of Federated, Open, Trusted EI/EC
CAfOuoItrNo CCBofOGoEPClrIselNoOanretIbaNrilocraSCtpfOioaoIrcNne SVVaAASSa1nVVSAASS23PlaENItP/oEflanoC-tfCorSOrmamIaNSsENIP/oElnaC-tCfoSOEramNIIaP/NoESlanC-tfCoSOramIaNS
• End-Points of the Best VAs (from</p>
        <p>other CPs, e.g. c-PP c-PM c-PD)
• End-Points of the Best USs (inside</p>
        <p>the COIN EI/EC Platf., juxtapose)
• Composition/Ranking of EI/EC</p>
        <p>USs and VASs
• Execution/Monitoring Reports of</p>
        <p>EI/EC USs and VASs (SLAs)</p>
        <p>COIN Value: state-of-the-art
Software as a Service is the delivery of application
functionality via a subscription model. The customer
does not take ownership of the software but rather
‘rents’ a total solution that is delivered remotely. (IBM)
Application Hosting Model</p>
        <p>Software as a Service Model
Customer pays on delivery of software</p>
        <p>Customer responsible for software
performance</p>
        <p>Customer pays for delivery of functional</p>
        <p>services
Provider responsible for software
performance
Customer responsible to customize software
to business requirements</p>
        <p>Customer responsible to configuresoftware
to business requirements
Customer pays maintenance to fix software</p>
        <p>Provider fixes software or pays penalty for
failure to meet service levels
Customer buys upgrades to keep current</p>
        <p>Provider ensures currency of solution</p>
        <p>COIN Value: main innovations
• The COIN SaaS-Utility model
? An evolution of SaaS towards commoditized ICT services
? Study and Design new Business Models for SaaS-U
? Identify and develop a Value Proposition for SaaS-U
? Support the identification of criteria and Design Principles for EI/EC
services to be provided as utilities
? An implementation of the ISU Grand Challenge (interoperability service utility)
? Available at (very) low cost, under not-rivalry not-competitive rules
? Accessible in principle by all enterprises (universal access)
? “Guaranteed” to a certain extent &amp; at a certain (set of common rules)
? Not controlled or owned by any single private entity</p>
        <p>Utility Services Background
• M. Rappa (2004) The utility business model and the future of computing services
Is computing the next utility? Public services: Necessity, Reliability,
Usability, Utilisation, Scalability and Exclusivity. Type (9) e-Business
Utility Model is based on metering usage and “pay as you go”
• N. Carr (2003) IT Doesn't Matter; (2008) The Big Switch from Edison to Google
The evolution of information technology follows a pattern strikingly
similar to that of earlier technologies like railroads and electric power.
These "infrastructural technologies" become soon commodity inputs.
PCs are over; our lives will soon centre around one planetary World</p>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>Wide Computer – the FI</title>
      <p>• C. Anderson (2006) The long tail; (2009) Free: The Future of a Radical Price
This is the engine behind the new Free Economy. “Tech Is Too Cheap
to Meter”. It is time to manage for abundance and to think through the
difference between abundance- and scarcity-based business models
(e.g. Freemium)
Fixed costs
Dedicated resources</p>
      <p>Product oriented</p>
      <p>Variable costs
Shared resources
Service oriented</p>
      <p>Marginal cost &gt; 0.0</p>
      <p>Value based dynamic pricing
Service infrastructure as utility</p>
      <p>Innovation focused</p>
      <p>COIN Market: starting point</p>
      <sec id="sec-6-1">
        <title>Social</title>
      </sec>
      <sec id="sec-6-2">
        <title>Business</title>
      </sec>
      <sec id="sec-6-3">
        <title>Social</title>
      </sec>
      <sec id="sec-6-4">
        <title>Knowledge</title>
        <p>SupplyChain</p>
        <p>Ecosystem
Automotive Cluster
(Slovenia)</p>
        <p>ISOIN Aeronautical
Cluster (Spain)</p>
        <p>Healthcare Ecosystem
(UK)
Aerospace Supply
Chain (Italy)</p>
        <p>ICT Collaborative
Network (Hungary)</p>
        <p>Pulp &amp; Paper Business
Ecosystem (Finland)</p>
        <p>FILAS &amp; Space Supply Chain
Teleinformatica e Sistemi (TeS) is a SME belonging to DTA cluster managed and
supported by FILAS. Eutelsat/SNCF is TeS’ end customer requiring 65 Antennas
(4 pieces per month) to be mounted on the TGV.</p>
        <p>Test case demo scenario
• 11 TeS Suppliers involved
• Actors make use of COIN innovative services to improve the production plan
process all over the demo session SatellitTeeASntenna
AntMenencahasntricuaclture PoMineticnhgasnyicsatelm FeMeedcahsasneicmablly AntenRnaadopmroetection Cabling&amp;AIT
Benefits from using COIN OML(Italy) KONOSorpbrsaitac(teI(sU(rKaSeoAlr))ea) SIVvOeerMrtseE(xS((IwUtaeSldyA)e)n) Eletca (Italy) HSCE(OSRwMAitz((UIetaKrlla)yn)d)
• More efficient production and maintenance planning life cycle
• Reduce shipping of defective components, reduce costs in replacing defective
products, better in-time delivery and increase of production capacity
• Fasten problem solving actions among people involved in the production
process
• Better human resources management/allocation costs
• Openness for the cluster, to
other prime contractors and
other business opportunities.</p>
        <p>Relation with other clusters
• Open call for tender processes.</p>
        <p>Competence selection of partners.
• SaaS business models in software
implementation that reduce costs,
time and difficulty for companies in
the use of new services.
• Increase collaboration in business
opportunities among companies, sharing
valuable information without neglecting
security.</p>
        <p>Research centers
• Increase communication between
companies, University and research
centers.</p>
        <p>Universities of Sevilla and Cádiz
• Increase Interoperability among companies of the cluster and outside the cluster, facilitating the use of these services to the
end user. SaaS can use accepted standards in aeronautics and by main software developers, enabling the integration of
application and platforms.</p>
        <p>POYRY &amp; Pulp-Paper Ecosystem</p>
      </sec>
    </sec>
    <sec id="sec-7">
      <title>Main challenges</title>
      <p>- Transition to global operation
- Collaboration and Communication in the
Business Eco-system is the key
Communities</p>
      <p>Local Public</p>
      <p>Opinion</p>
      <p>Propapier</p>
      <p>Mill Owner</p>
    </sec>
    <sec id="sec-8">
      <title>Business benefits</title>
      <p>Project management
Electrical engineering Pöyry Poland
Pöyry Finland
ecosystem
ecosystem</p>
      <p>Siemens</p>
    </sec>
    <sec id="sec-9">
      <title>Authorities Environmental</title>
      <p>Permits</p>
      <p>Piping design
Pöyry China
ecosystem
• A new faster way to define what to do in a project
• A new faster way to define how to do it in the project
• Time needed to acquire sufficient project work practice and engineering knowledge.
• A way to find who is able to do it in the project
• Time to find the information about available skill
• The Project Alignment Model is a unified way to present knowledge and skill levels.</p>
      <p>The COIN Community mechanism aims to extend and
multiply dissemination and exploitation of COIN concepts
and outcomes to the external scientific, technical and
industrial world. COIN Community is structured as a
Professional Virtual Community (PVC) at three increasing
levels of commitment: Member, Testimonial, Angel.</p>
      <p>COIN Members need to register to the community by filling a
simple Registration Form. They will receive periodical COIN
Newsletters and participate at the Social life of COIN
COIN Testimonials are members with recognized expertise
&amp; competence in COIN topics of interest. They will participate
in COIN workshops and increase the Knowledge dimension
COIN Angels are members who are committed to animate
the COIN Community and stimulate the adoption of COIN
scientific and applicative results in industry.</p>
      <p>COIN Pilot Multipliers are additional test cases for COIN
outcomes. They cover additional and complementary issues
http://www.coin-ip.eu/ and domains just partially addressed in main COIN.</p>
      <p>COIN Angels &amp; Testimonials
• COIN Members (171)
• COIN Testimonials (13)
• COIN Angels (9 prospects)
? Prof. Guy Doumeingts (Interop VLab) for ICE 2009
? Prof. Marc Pallot (Nottingham Univ.) for Esoce 2009
? Dr. Wolfgang Prinz (FhG FIT) for ICE 2010
? Dr. Piero De Sabbata (ENEA) for Esoce 2010 (Prof.</p>
      <p>Asuman Dogac (METU) Prof. Roberto Zicari (OMG))
? Prof. Ricardo Rabelo (UFSC Santa Caterina Brasil) &amp;</p>
      <p>David Romero (ITM Monterrey Mexico) for IFAC 2011
• COIN Angels 2010-2011 &amp; Multipliers Prospects
? COIN &amp; Semantics (John Domingue Open University)
? COIN &amp; Cloud Computing (Philippe Massonet CETIC)
? COIN and the FI PPP Core Platform
? EI/EC Services for Smart Cities-Health-Grids
? Prof. Xu Xiaofei: EI/EC for Chinese Manufacturing
http://www.coin-ip.eu/
Enterprise COllaboration &amp; INteroperability</p>
    </sec>
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