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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Business Intelligence Operational Structures: Towards the Design of a Reference Process Map</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Institute of Information Management, University of St.Gallen</institution>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2004</year>
      </pub-date>
      <fpage>27</fpage>
      <lpage>32</lpage>
      <abstract>
        <p>Business intelligence (BI) is often seen as a combined business and IT function. As such, the operational structure of BI is not always clearly defined. In this paper, we present an overview of typical BI operational structures and elaborate their characteristics. Based on this analysis, we will (in future work) design a reference process map for BI which can be used as a template to define organization-specific BI operational structures.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>Introduction</title>
      <p>
        Business intelligence (BI) is a topic widely discussed in IS literature and has, as a
combined business and IT function, become an essential component of the information supply
infrastructure and a contributor (and prerequisite) to overall organizational success
        <xref ref-type="bibr" rid="ref12 ref6">(Wixom &amp; Watson, 2010, p. 14)</xref>
        .
      </p>
      <p>
        In research and practice, various process models (PMs) for structuring the BI function
have been proposed. Some of these models, e.g. the biTIL model by Steria Mummert
Consulting, are based on reference models for IT service management, other models are
more business oriented. But currently, there is no common understanding which
processes a BI organization should cover. Furthermore, it can be doubted that purely
business- or IT-driven models reflect the business-IT-duality inherent to BI.
Therefore, our research goal is to analyze BI PMs currently used in practice and
synthesize a BI reference process map (BI RPM) from these models, which covers all important
aspects of BI and which can be used as a template to define organization-specific BI
operational structures. With the (synthesized) design of the BI RPM, we aim at the
construction of a better IS-related problem solution
        <xref ref-type="bibr" rid="ref11">(Winter, 2008)</xref>
        . This early phase of our
research is solely focussed on current corporate practice in order to document the state of
the art of BI processes in practice. In later stages we will also include scientific
approaches and results in order to establish a theoretically sound foundation for our research.
Item
Scope
Goals
Addressees
Sources
Procedure
Outcome
Perspective,
      </p>
      <p>Neutral representation
Timeframe</p>
      <p>Not restriction
Organization</p>
      <p>
        Historically
Coverage strategy Selective, as we only want to cover PMs from current practice
        <xref ref-type="bibr" rid="ref2">(Cooper, 1988, p. 110)</xref>
        .
The research presented within this paper is work in progress. We describe our anticipated
research methodology, conceptual foundations, present some related work, and derive
requirements for a BI RPM. As an outlook, we present first ideas how the actual BI RPM
might look alike. Its methodologically sound design and evaluation is subject to future
work.
2
      </p>
    </sec>
    <sec id="sec-2">
      <title>Research methodology</title>
      <p>
        In order to document the state of the art of existing BI PMs and to identify their key
characteristics, we conducted a literature review following two established frameworks
        <xref ref-type="bibr" rid="ref10 ref2">(Cooper, 1988; Webster &amp; Watson, 2002)</xref>
        , summarized in table 1.
      </p>
      <p>Description
BI PMs
Analyze existing models (integration/generalization)
Specialized BI scholars and BI practitioners
As we want to analyze BI PMs from practice, we searched the data bases of
wellestablished European BI practitioner events (http://awf.unisg.ch/,
https://www.tdwi.eu/nc/veranstaltungen/konferenzen/,
http://www.infotage.cubeware.de/) for suitable content.</p>
      <p>We examine at least titles and abstracts in order to limit the amount of identified
literature.</p>
      <p>
        Identification of the key characteristics of the models. For the content analysis and the
synthesis of the PMs, we use a concept-centric approach based on concept matrices
        <xref ref-type="bibr" rid="ref10">(Webster &amp; Watson, 2002, pp. xvi-xviii)</xref>
        .
      </p>
    </sec>
    <sec id="sec-3">
      <title>Conceptual foundations</title>
      <sec id="sec-3-1">
        <title>3.1 Reference process models and process maps</title>
        <p>
          Conceptual models represent selected phenomena in some domain and play an important
role in documenting best-practice data and PMs
          <xref ref-type="bibr" rid="ref9">(Wand &amp; Weber, 2002, p. 363)</xref>
          .
Reference (process) models are generic conceptual models which can be used to accelerate the
development of improved organization-specific models
          <xref ref-type="bibr" rid="ref3">(Fettke &amp; Loos, 2007, p. 2)</xref>
          .
In order to group and classify processes, (reference) process maps are used. Rather than
focussing on a single process flow, process maps serve as a means to structure a set of
processes
          <xref ref-type="bibr" rid="ref3 ref5">(Heinrich, 2007, p. 83)</xref>
          . Reference process models and maps serve as a
blueprint for developing organization-specific model.
        </p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2 Business intelligence</title>
        <p>
          BI was initially coined as a collective term for data analysis tools (Anandarajan,
Anandarajan, &amp; Srinivasan, 2004). Meanwhile, BI broadly encompasses all components of an
integrated decision support infrastructure
          <xref ref-type="bibr" rid="ref1">(Baars &amp; Kemper, 2008)</xref>
          . A central component
of BI systems is the data warehouse (DW), which integrates data from various
transactional IS for analytical purposes.
        </p>
        <p>
          As there is no universally accepted BI definition
          <xref ref-type="bibr" rid="ref12 ref6">(Wixom &amp; Watson, 2010, p. 14)</xref>
          , we
adhere to the one of Wixom &amp; Watson (2010, p. 14), which also includes processes
(including the usage of data, i.e. business processes): “Business intelligence (BI) is a broad
category of technologies, applications, and processes for gathering, storing, accessing,
and analyzing data to help its users make better decisions.” Compared to other
definitions, this definition does not only focus on technology and/or applications, which is
important as we want to cover all kinds of processes which can be attributed to BI.
4
        </p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Related work</title>
      <p>In the following, an overview of four BI PMs from practitioners is presented. The
findings of this practice-based analysis are used for gap identification and will be compiled to
a list of practice-based requirements for the design of a BI RPM.</p>
      <sec id="sec-4-1">
        <title>4.1 Overview</title>
        <p>
          The first PM by the Business Application Research Center (BARC)
          <xref ref-type="bibr" rid="ref6">(Keller, 2009)</xref>
          lists
tasks of a BI CC with reference to Gartner models. Similarly, the PM of Deutsche Post
          <xref ref-type="bibr" rid="ref8">(Trbara, 2008)</xref>
          also describes BI CC functions. The models of T-Mobile
          <xref ref-type="bibr" rid="ref7">(Leipert &amp;
Dittmar, 2009)</xref>
          and
          <xref ref-type="bibr" rid="ref4">Gansor &amp; Totok (2009)</xref>
          were discussed at a TDWI conference series.
The T-Mobile model features a process map of their so called business insights services
unit, whereas the latter model again focuses on BI CC functions. More details of the PMs
with respect to content are summarized in Figure 1.
        </p>
      </sec>
      <sec id="sec-4-2">
        <title>4.2 Analysis &amp; synthesis</title>
        <p>In order to analyze the content of the BI PMs, we examined the sub-processes in several
discussion sessions. We used a bottom-up approach because only the less generic
subprocesses allow for comparison. As such an examination is subjective by nature, a
standardized process for content analysis and synthesis (conceptualization, codebook
creation, coding, refinement, &amp; reliability check) was used, thereby helping to ensure the
necessary rigor (Neuendorf, 2002, pp. 50-51). Figure 1 briefly summarizes the results of
this analysis, which serve as foundation for the design of a BI RPM. The identified
processes are already pre-structured in a way which we believe could be suitable for a BI
RPM, but this is subject to future work.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>Key findings and research outlook</title>
      <p>Current BI practices explicitly encompass a rich set of management
activities (planning, implementation, and control). BI strategy and
governance aspects are good examples for this.</p>
      <p>Analysis showed that process granularity is often inconsistent in
models. But processes of the same level are required to be of similar
granularity. In addition, main process categories should be unambiguous,
such that there is as less overlapping between sub-processes as
possible.</p>
      <p>Three out of four models included comprehensive data management
functionality, which makes sense as data is the prime source for BI
services.</p>
      <p>A generic reference process framework, e.g. ITIL, could improve
understandability and applicability of a BI RPM
We will use these findings in conjunction with further requirements from academia to
develop a theoretically sound and in regards to content comprehensive BI RPM. The
result will provide guidelines for developing organization-specific BI operational
structures.</p>
    </sec>
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