Open Access... but Professionally. OA journals need not be poor cousins of commercially published journals.
Open Access has become a valid electronic publishing option for institutions that own academic journals. Many of them however still believe that because they o er their content at no cost for the reader they can publish their journals at no cost. As a result, most open access electronic journals look and work like the poor cousins of the modern online journals. OA journals should and can enjoy the same sophisticated online publishing technology and powerful marketing tools used by the journals of large international publishers which make their paidaccess journals available at thousands of libraries for millions of users. Readers do expect OA journals to o er the same range of functionalities, and journals should respond to these expectations so as not to be regarded as inferior, also in terms of scienti c merits.
For this paradigm shift, rst the journal owners must change their mindsets and acknowledge that without professional technology and marketing, their journals will fail to make an impact. If you want to have a journal, be prepared to pay for it few OA journals want and very few can cover their costs with article processing charges.
Journal owners can choose from a wide selection of e-publishing technology solutions and e-marketing services. The technology solutions range from online hosting and distribution platforms, online manuscript submission, peer-review systems through to online production tracking, content management systems, and plagiarism detection systems. The marketing services for journals include indexing by A&I databases, full-text repositories, open access journal directories, metadata distribution to such databases and indexing by Thomson Scienti c and PubMed. Last but not least, editorial services including copyediting, proofreading and manuscript le composition can also be used.
There are a number of vendors o ering the above mentioned services, including Versita Open, the only Open Access publisher which o ers the worlds leading technologies and proven marketing techniques for electronic publishing. Versita Open already publishes over 200 third-party journals, from various countries and subject areas.
A graduate of the London School of Economics and the University of Minnesota Carlson School of Management, Jacek Ciesielski has worked as a journalist, private entrepreneur and general manager of local subsidiaries of global corporations Hasbro and Fuji Photo Film.
After several years spent in the corporate environment, in 2001 Ciesielski founded his own publishing company called Versita which within a decade, under his direction, has grown from publishing 3 journals to over 200 journals mostly from Central and Eastern Europe. This has been achieved by attracting the worlds leading publishing and technology partners such as Springer, de Gruyter and MetaPress.
Ciesielskis business philosophy is based on the need to deliver professional services to every valuable research and give it a chance to get published worldwide. His latest venture, Versita Open, an Open Access publishing platform launched in 2010 has become one of the leading Open Access journals providers in the world.