=Paper=
{{Paper
|id=None
|storemode=property
|title=Open Access... but Professionally
|pdfUrl=https://ceur-ws.org/Vol-739/paper_37.pdf
|volume=Vol-739
|dblpUrl=https://dblp.org/rec/conf/okcon/Ciesielski11
}}
==Open Access... but Professionally==
https://ceur-ws.org/Vol-739/paper_37.pdf
Open Access... but Professionally
Jacek Ciesielski
Versita Open
ewa2@versita.com,
www.versitaopen.com
1 Content
Open Access... but Professionally. OA journals need not be poor cousins of com-
mercially published journals.
Open Access has become a valid electronic publishing option for institutions
that own academic journals. Many of them however still believe that because
they offer their content at no cost for the reader they can publish their journals
at no cost. As a result, most open access electronic journals look and work like the
poor cousins of the modern online journals. OA journals should and can enjoy the
same sophisticated online publishing technology and powerful marketing tools
used by the journals of large international publishers which make their paid-
access journals available at thousands of libraries for millions of users. Readers
do expect OA journals to offer the same range of functionalities, and journals
should respond to these expectations so as not to be regarded as inferior, also
in terms of scientific merits.
For this paradigm shift, first the journal owners must change their mindsets
and acknowledge that without professional technology and marketing, their jour-
nals will fail to make an impact. If you want to have a journal, be prepared to
pay for it few OA journals want and very few can cover their costs with article
processing charges.
Journal owners can choose from a wide selection of e-publishing technology
solutions and e-marketing services. The technology solutions range from online
hosting and distribution platforms, online manuscript submission, peer-review
systems through to online production tracking, content management systems,
and plagiarism detection systems. The marketing services for journals include
indexing by A&I databases, full-text repositories, open access journal directories,
metadata distribution to such databases and indexing by Thomson Scientific and
PubMed. Last but not least, editorial services including copyediting, proofread-
ing and manuscript file composition can also be used.
There are a number of vendors offering the above mentioned services, includ-
ing Versita Open, the only Open Access publisher which offers the worlds leading
technologies and proven marketing techniques for electronic publishing. Versita
Open already publishes over 200 third-party journals, from various countries and
subject areas.
2 About the Author
A graduate of the London School of Economics and the University of Minnesota
Carlson School of Management, Jacek Ciesielski has worked as a journalist, pri-
vate entrepreneur and general manager of local subsidiaries of global corporations
Hasbro and Fuji Photo Film.
After several years spent in the corporate environment, in 2001 Ciesielski
founded his own publishing company called Versita which within a decade, under
his direction, has grown from publishing 3 journals to over 200 journals mostly
from Central and Eastern Europe. This has been achieved by attracting the
worlds leading publishing and technology partners such as Springer, de Gruyter
and MetaPress.
Ciesielskis business philosophy is based on the need to deliver professional
services to every valuable research and give it a chance to get published world-
wide. His latest venture, Versita Open, an Open Access publishing platform
launched in 2010 has become one of the leading Open Access journals providers
in the world.