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      <title-group>
        <article-title>The Emergence of Benefit-driven Production</article-title>
      </title-group>
      <abstract>
        <p>The free software and free culture movements have radically changed the ways of producing software and knowledge goods. In many cases, participation in such project is benefit-driven rather than profit-driven. Participants get involved in order to realize some practical or social benefit, not because of monetary gains. Another difference from market- and firm-based production is that peer production is nonhierarchical: people voluntarily cooperate as peers; there are no fixed employer/employee or client/contractor relationships. And peer production is based on commons: goods which are jointly developed and maintained by a community and which are shared according to community-defined rules. Peer production is not just about producing knowledge: Hackerspaces and Fab Labs are the first forerunners of a commons-based production infrastructure. While commons-based peer production reaches beyond capitalism, the preconditions of its development are created by capitalism itself. The paradoxical relationship of capitalism to human labor leads to developments that might make the concept of labor (as we know it today) obsolete, and with it capitalism itself.</p>
      </abstract>
      <kwd-group>
        <kwd>peer production</kwd>
        <kwd>benefit-driven production</kwd>
        <kwd>commons</kwd>
        <kwd>commonism</kwd>
        <kwd>stigmergy</kwd>
        <kwd>capitalism</kwd>
      </kwd-group>
    </article-meta>
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  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>http://www.keimform.de/
The free software and free culture movements have radically changed the ways
of producing software and knowledge goods. These changes have caused some
markets|such as those for Internet software, programming tools and
encyclopedias|to shrink considerably or disappear altogether. These areas have
become dominated by free programs such as Apache, Firefox, WordPress,
nonproprietary programming languages such as Python, open development
environments such as Eclipse, and by the free Internet encyclopedia Wikipedia. They
have largely driven out competing o ers which (as usual in capitalism) are only
available for sale.</p>
      <p>
        Sometimes, free software is produced by companies that use it to indirectly
make money, e.g. by selling support, documentation, or suitable hardware. But
many projects are driven by communities of people that contribute voluntarily
and without pay. Participants may be motivated by the desire to use the software
they help creating or they may simply enjoy doing what they do. Others
participate in order to improve their knowledge, to demonstrate their skills, or to give
something back to the community
        <xref ref-type="bibr" rid="ref6">(Lakhani and Wolf 2005)</xref>
        . Free software and
free culture projects are thus frequently benefit-drivenrather than profit-driven:
Participants get involved in order to realize some practical or social bene t
(getting useful software, learning, getting community recognition, doing something
pleasurable), not because of monetary gains.
      </p>
      <p>
        Modern, neoclassical economy theory sees companies as a means of reducing
so-called transaction costs
        <xref ref-type="bibr" rid="ref3">(Coase 1937)</xref>
        . As a company owner, I can assign tasks
to my sta instead of having to buy and negotiate each small service individually.
The employees bene t by knowing in advance how much they will earn, instead
of having to sell themselves day by day in the market, with uncertain results.
But they have to accept subordinate positions in a hierarchy and must follow
the orders of the management. Market relations, on the other hand, take part
between actors who are formally (though often not actually) equal, but they are
always merely functional: I'm not interested in the others as human beings, I
merely see them as potential trading partners, potential buyers and sellers.
      </p>
      <p>Standard neoclassical theory doesn't know ways of interaction beyond the
market and the rm, but the communities of people who produce on the
basis of voluntary cooperation indicate that it missed something. Since everybody
participates voluntarily, nobody can order the others around. The term peer
production has been coined by Yochai Benkler (2006) to express this stark
contrast to the hierarchical nature of rms: participants work together on an equal
footing, as peers.</p>
      <p>And in contrast to the market, others aren't merely potential trading
partners, but people cooperating with me in order to reach a common goal. Peer
production is based on contributions, not on exchange. And while trade
(exchange) tends to be a zero-sum game, contributing isn't. If I make a \good
deal," it quite often means that my trading partner made a bad one. But if
somebody contributes something useful, everybody wins.</p>
      <p>A world where producers have to sell what they produce and users have to
buy what they want to use, inevitably creates antagonisms. One person's income
is another person's cost. And an increased market share for one producer means
that the others producing the same goods will earn less, hence producers are
forced to compete with each other. The same con ict of interest as between
sellers and buyers in general exists between employees and employers: the former
want to sell their labor power as dearly as possible, while the latter strive for a
maximum of labor at minimal cost. Bene t-driven production doesn't know these
antagonisms, since ful lling my needs doesn't have to come at the cost of your
needs. On the contrary, peer production works so well because the participants
help each other to reach their goals and ful ll their needs. Everybody bene ts.
2</p>
    </sec>
    <sec id="sec-2">
      <title>Voluntary Production for Others</title>
      <p>Bene t-driven production shouldn't be misunderstood as production merely for
oneself. It is true that peer producers often begin by \scratching a [. . . ] personal
itch," as Eric Raymond (2001) put it; but at the same time, what they do is also
useful for others. And people frequently engage not because of their consumption
needs, but because of their productive needs: They contribute because they enjoy
the tasks they are doing, because they learn something, or because they want to
give something back to the other contributors.</p>
      <p>The fact that peer production is always production for others refutes the
popular conception that without a market system, people would have to fall
back into some kind of Robinson mode: Everybody would only produce for
themselves or their family and large-scale cooperation would cease to exist. It's pretty
clear that such a solitary way of production wouldn't get one very far. Another
well-known alternative are centralized planned economies|the former \real
socialism." In such economies, society as a whole functions like a big company.
Management (the planners) decides what should be done, assigns the required
tasks, and monitors that they are executed correctly. This alternative hasn't
worked well in the past and doesn't sound very attractive: You are still a
dependent employee (though now of the state) and must follow the orders of your
superiors.</p>
      <p>Peer production, on the other hand, is production for others which is neither
based on coercion nor motivated by monetary gain. Peers produce for others
because they can, and because it is a way for them to nd further contributors.
The more people use the results of a project, the more potential contributors
exist, since people who decide to join forces as occasional or regular contributors
are typically already users of the project they choose to support. If a project
doesn't share with others by coproducing for them, it endangers its opportunity
to win new members.</p>
      <p>
        To distribute tasks, peer producers use an open process that has become
known as \stigmergy"
        <xref ref-type="bibr" rid="ref5">(cf. Heylighen 2007)</xref>
        . Participants leave hints (Greek
stigmata) on started or desired activities, encouraging others to follow these hints
and take care of the desired tasks. Such hints, e.g. to-do lists and bug reports in
software projects and \red links" pointing to missing articles in the Wikipedia,
constitute an important part of the communication.
      </p>
      <p>All participants follow the hints that interest them most. This leads to an
automatic prioritization of tasks (the more people care for a task, the more likely
it is to be picked up by somebody). It also ensures that the di erent talents and
skills of contributors are applied in a more or less optimal way (since people
tend to pick up those tasks they think they are good at). And since everybody
is free in choosing the tasks they want to do, participants will generally be more
motivated than in a market-based system or a planned economy, where they
have to follow the orders of their supervisor or client.
3</p>
    </sec>
    <sec id="sec-3">
      <title>The Emergence of a Commons-based Production</title>
    </sec>
    <sec id="sec-4">
      <title>Infrastructure</title>
      <p>Peer production is thus radically di erent from the \normal," market- and
rmbased mode of production that dominates our society. Production is mainly for
bene t instead of pro t; and people voluntarily cooperate as peers rather than
being part of hierarchical employer/employee or client/contractor relationships.</p>
      <p>Another thing that's di erent is the way in which people relate to nature
and to the products of their activities. Under capitalism, ideas, products, and
natural resources are usually treated as property. Property means the legal right
to exclude or include others from using a good, allowing the owner to use, sell,
or monetize their property at will.</p>
      <p>
        Peer production is primarily based on commons, therefore Benkler (2006)
talks about commons-based peer production. Commons are goods which are
jointly developed and maintained by a community and which are shared
according to community-de ned rules
        <xref ref-type="bibr" rid="ref8">(cf. Ostrom 1990)</xref>
        . Water, air, forests, and
land were managed as commons in many societies. Free software and open
content are a kind of commons that everybody is allowed to use, improve and share.
But the relation between peer production and commons is not one-sided: Peer
production is not only based on commons, it also creates new ones and
maintains the existing ones, as the examples of free software, open content, and open
hardware (blueprints and descriptions of physical items that everyone can use to
produce, utilize, and maintain these items) show. All these projects contribute
to a knowledge commons that can be used, shared, and improved by everybody.
      </p>
      <p>
        Peer production cannot just produce knowledge, it can also produce
infrastructure and physical goods. For example, community wireless networks have
formed in many cities; they allow everyone in their neighborhood free network
access. Many of these projects are organized as mesh networks : all participating
computers will actively transfer data, removing the need for privileged servers.
Such self-organized, decentralized networks can create a shared infrastructure
for Internet and telephony
        <xref ref-type="bibr" rid="ref10 ref11">(cf. Rowe 2010, 2011)</xref>
        ; similar networks might supply
people with energy or water. Community projects organizing access to water as
a commons exist in South America
        <xref ref-type="bibr" rid="ref1">(cf. De Angelis 2010)</xref>
        .
      </p>
      <p>Open facilities for the production of material goods are emerging as well.
Hackerspaces and Fab Labs are typically run by volunteers; they often have
computer-controlled machines|including milling machines and fabbers (\3D
printers")|which allow the largely automatized production of individual items
or small series. If possible, the utilized machines are open hardware, meaning
that their blueprints can be freely used and improved by everyone. Another
goal is the creation of machines that can produce machines that are at least as
powerful as the original ones, thus allowing Fab Labs to produce the equipment
for further Fab Labs. In this way, commons-based peer production is starting
to create the tools that will allow it to spread even further, at the same time
starting to supply people with what they need to live.
4</p>
    </sec>
    <sec id="sec-5">
      <title>A Commonist Future?</title>
      <p>Nick Dyer-Witheford (2007) has proposed the term commonism for a society
where the basic social form of production are the commons (while in
capitalism, commodities are the basic social form). As the success of commons-based
peer production shows, commons and peer production go together very well. We
can therefore expect peer production to be the typical form of production in
a commons-based society. Commonism would be a society where production is
organized by people who cooperate voluntarily and on an equal footing for the
bene t of all.</p>
      <p>Some people may claim that such a society must be impossible because it
never existed or because it is against human nature. But that something didn't
happen in the past doesn't mean it won't become real in the future, and
arguments about \human nature" miss the fact that people are formed by society
just as well as they are forming society. Changing social structures also changes
people's behavior.</p>
      <p>Nevertheless, commonism would have to remain an abstract idea if it didn't
have the potential to develop out of the current social system, capitalism. New
ways of production can only emerge when \the material conditions for their
existence have matured within the framework of the old society," as Karl Marx
(1859, Preface) expressed it.</p>
      <p>There are two preconditions which I consider most relevant for the
development of commonism: (1) Human labor disappears from the production
processes, being replaced by automation and joyful doing. (2) Everyone has access
to resources and means of production. Developments within capitalism favor the
partial emergence of these conditions, though their full realization would make
capitalism impossible.</p>
      <p>How these conditions change the processes of production becomes already
visible in the digital realm, where commons-based peer production ourishes.
But as argued above, it's unlikely to stop there. Peer production reaches beyond
capitalism, by being bene t-driven and non-hierarchical rather than pro t-driven
and hierarchical and by obsoleting and destroying markets formerly dominated
by commodity production (such as programming tools and encyclopedias). And
yet, the preconditions of this development are created by capitalism itself.</p>
      <p>A paradox of capitalism is that human labor is its very foundation but also
a cost factor which every company has to reduce as much as possible. Labor
creates surplus value and thus pro t, but at the same time, each company can
increase its pro t (at least temporarily) by cutting down the amount of labor
required, thus achieving a cost advantage compared to its competitors. One
way of reducing labor costs is outsourcing to low-cost countries, but in many
cases, capitalists can achieve even higher cost savings by replacing human labor
by machines, or by getting customers to voluntarily take over activities that
formerly had to be paid.</p>
      <p>Until some decades ago, machine usage and human labor was usually tightly
coupled, e.g. in assembly lines. But increasing levels of automation mean that
more and more routine activities can be performed without any human labor.
The remaining activities tend to be di cult to automate because they require
creativity, intuition, or empathy. Hence modern capitalism is often referred to as
a \service economy" or \information society," since most non-automatable tasks
are from these areas.</p>
      <p>A related trend is the delegation of tasks to the customers themselves, thus
further reducing the required labor power. Thanks to self service, supermarkets
need fewer salespeople; online shopping and online banking avoid the need for
salespeople and tellers altogether; rms like Ikea leave the nal assembly of the
furniture to their customers, thus reducing labor and transportation costs.</p>
      <p>But these developments also change the relationship between people and
their actions. As an employee I work in order to earn money. But if I assemble
my own furniture or if I browse the Internet for products I want to have, I'm
interested in the result of my actions. And thanks to higher levels of automation,
boring routine activities (which you wouldn't do unless \bribed" by money) are
increasingly replaced by more creative and more interesting tasks.</p>
      <p>For such tasks, payment is a nice plus (provided you live in a money-based
society), but not a necessary condition, as became apparent during the last
decades to the surprise of many economists, when voluntary, bene t-driven peer
projects started to spring up in all corners of the Internet. These developments
are only possible because the participants have access to the necessary means
of production (such as computers and Internet access). This precondition may
seem to be a serious limitation of the free, commons-based mode of production,
since capitalism is characterized by the fact that most means of production
are concentrated in a few hands. It's possible to jointly produce software and
knowledge where the necessary means of production are relatively small and
already available to large numbers of people; but what about things that require
huge factories?</p>
      <p>Once more, the productive forces of capitalism come to the rescue. The
PCs and laptops of today are the progeny of the room- lling mainframes of
50 years ago. Similarly, other productive machines have started to become more
and more accessible and a ordable for individuals and small groups.
Inexpensive, but exible CNC (= computer-controlled) machines increasingly replace
the huge and cumbersome large-scale industrial facilities of the past. The
emergence of a commons-based production infrastructure is a consequence of these
developments, which originate in capitalism but allow people to go beyond it.
5</p>
    </sec>
    <sec id="sec-6">
      <title>Challenges to Commonism</title>
      <p>But will commonism really be able to replace capitalism at some point? Aren't
there areas where it necessarily falls short? Two frequently raised objections are
the problem of unpleasant tasks (which nobody wants to do) and the question
of how to handle allocation and deal with the limitedness of natural resources,
if private property and money cease to matter.
5.1</p>
      <sec id="sec-6-1">
        <title>Unpleasant Activities</title>
        <p>Lets assume a society based wholly on peer production, where all tasks are
distributed among volunteers by stigmergic self-selection. What happens if there
are no volunteers for certain tasks, because everyone considers them unpleasant,
dangerous or otherwise unattractive? A monetary system forces the weakest
members of society to handle these tasks|those who have no other options for
earning money. Only cynics would say that's a good solution|but what is the
alternative?</p>
        <p>Some of these tasks would probably turn out to be dispensable. If that's not
the case, automation, reorganization, and fair sharing remain as solutions.</p>
        <p>Automation has had an enormous impact since the start of the \industrial
revolution"|increasing parts of production have become automated in part or
in total. But in capitalism, the potential of automation is limited by the height
of wages. The less well paid a job is, the more di cult it becomes to automatize
without extra cost. Therefore, the automation of many unpleasant tasks (such
as cleaning) isn't worthwhile under capitalist logic. With peer production, the
situation is di erent: If there are tasks that all or most people want to have done,
but nobody wants to do, then the incentive to wholly or partially automatize
them is very high. And since the automation of activities tends to be an exciting
and challenging task, the chances of nding volunteers for doing so are much
higher.</p>
        <p>If automation is impossible, it's often possible to reorganize activities in a way
that makes them more agreeable. In capitalism, the working conditions for some
jobs are very bad|for example, o ce cleaners typically have to work very early
in the morning, long before other people get up. People cooperating voluntarily
as peers would nd di erent arrangements.</p>
        <p>Automation and reorganization can also be combined. For example, some
Spanish cities employ garbage trucks with automated forks that can be
remotecontrolled from the driver's cab to automatically pick up and dump the rubbish
bins. Hence nobody has to handle the garbage directly and waste collection
becomes almost like a video game, making it easier to nd volunteers.</p>
        <p>Activities that cannot be automated away or reorganized may become
candidates for a pool of unpleasant tasks, out of which everybody picks a few now
and then. If everybody (or everybody who cares) does a small part of such tasks,
they can be dealt with without causing much trouble to anybody.
5.2</p>
      </sec>
      <sec id="sec-6-2">
        <title>Allocation and the Limited Availability of Resources</title>
        <p>The fear that allocation without money is an unsolvable problem mainly stems
from a confusion between production for pro t and production for usage, or
bene t. I can sell a practically unlimited amount of edibles, but I can only eat
so many of them before I'm full. The same is true for all other goods: every
desire to actually use them is limited. The only thing that's potentially in nite
is the possibility to turn them into money (as long as there are buyers). But
that possibility vanishes in a world where production is bene t-, rather than
pro t-driven, and where nobody is forced to buy and sell anymore.</p>
        <p>Organizing production in such a way that everybody earns enough money
is indeed an unsolvable problem, since there is never a clear end point where it
would be enough. In a money-based society, money cannot only be turned in any
other good (commodity), it can also be employed for making more of it, turning
the money one already has into even more money one might potentially be able
to use in the future. And money is a form of power, it allows in uencing others,
buying their labor power, and making them do as one wishes.</p>
        <p>The outcomes of bene t-driven production are instead speci c bene ts for the
people involved|software, knowledge, food, energy, connectivity, mobility, care,
shelter, clothing, etc. But it's not an unsolvable problem to produce enough food
for all|current society is doing that already, it is only incapable of distributing
it adequately, since those who would need it most are unable to buy it. Realizing
other bene ts|producing energy, mobility, care, shelter etc. for all|should be
equally solvable once production focuses on these bene ts rather than on pro t.</p>
        <p>And peer production only works if you really treat the others as your peers,
as equally relevant. Nobody can self-actualize at the cost of others, because the
others aren't stupid and won't help them doing so|but without the support
of others, nobody will get very far. This means that everybody's needs and
desires matter. It's not a viable option for a handful of peer producers to build
giant houses for themselves and then let the others worry about how to produce
enough food in the remaining areas that may no longer be su ciently large. Peer
production is about nding solutions that work for all.</p>
        <p>In commonism, as in any society, decisions on how to use the available
resources will be necessary. Is it preferable to produce food for all or rather biofuel,
allowing some to continue driving cars after oil reserves have been exhausted?
Should the energy supply be based on decentralized renewable sources or rather
on nuclear power, whose waste will be di cult and dangerous to deal with for
centuries to come? How to reconcile the interests of the users of a good, who
want new production facilities, with the potential neighbors of these facilities,
who might be annoyed by the noise? Anyone who understands how and why peer
production works, will be able to imagine possible answers to these questions.
But the most important thing is that they can be raised and answered by the
people concerned|all of us.</p>
      </sec>
    </sec>
  </body>
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