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        <article-title>User Models for Motivational Systems: The Affective and the Rational Routes to Persuasion  </article-title>
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          <string-name>international workshop In conjunction with UMAP</string-name>
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        <contrib contrib-type="author">
          <string-name>Girona</string-name>
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        <contrib contrib-type="author">
          <string-name>Spain</string-name>
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      <fpage>44</fpage>
      <lpage>46</lpage>
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      <p>Preface
Recent years have witnessed the growth of three parallel strands of research, all
directing towards a more complex cognitive model of rational and extra-rational
features, involving emotions, persuasion, motivation and argumentation.
On one side, Persuasive Technology is emerging as a very strong research field,
interested in the use of interactive systems to influence human thought and behaviour.
The international Persuasive conference is now well established at its 6th edition, and
a series of other small events, like the Persuasive Technology Symposia (with AISB
in 2008 and 2009), and workshops about persuasive technology at AmI2009 and
Measuring Behavior 2010, confirm the importance of the field in the research
landscape.</p>
      <p>Parallel to this, Affective Computing is interested in the use, understanding and
modelling of emotions and affect in computer systems. From the early 90s, which
also saw two UM workshops (at UM03 and UM05), Affective Computing is now an
established discipline, with an international conference (ACII), a professional society
(HUMAINE) and, recently, a new journal (IEEE Trans. on Affective Computing).
Finally, Argument and Computation is also emerged in the past decade as a research
strand interested in computational models of theories of argumentation and persuasion
coming from Philosophy and Artificial Intelligence. Again, an increasing number of
events dedicated to the topic, including two annual workshop series (Argumentation
in MultiAgent Systems, now at its 8th edition, and Computational Models of Natural
Argument, at its 11th edition) and a biennial international conference (COMMA),
have recently been complemented by a new journal (Argument and Computation).
Following on from the workshop organised at UMAP 2010, this workshop intended to
sit at the intersection between these three areas of research, and focus on how
adaptive and personalised systems can motivate people, for instance to improve
health, or to use sustainable resources, or to achieve goals or specific skills, by using
persuasion and argumentation techniques and/or techniques involving the affective
and emotional sphere.</p>
      <p>The workshop’s call focused on strategies, techniques and evaluation for motivational
systems that tailor to cognitive and affective state of the individual. Suggested topics
were:
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user models for persuasive motivational systems: Modeling receiver
involvement, and position; Modeling personality and affective state for
persuasion, Identifying relevant affective aspect in user modeling,
Integrating affective and non-affective aspect in user models, Recognition
and interpretation of the users’ communicative intentions and affective states
and updating of the user model, Investigating the relationship between
recognized affective states and their impact on users’ beliefs and motivation,
Effect of cultural differences on persuasion;
adaptive strategies for persuasion: Generating persuasive arguments;
Ontologies for persuasion; Persuasive discourse processing: understanding
what users say in terms of argumentation schemes; Computational models of
argumentation tailored to a specific user; Rhetoric and affect: the role of
emotions, personalities, etc. in models of persuasion and argumentation;
motivation and affect: mutual interactions and synergies, peripheral routes of
persuasion (humor, mood induction, enhancing source credibility)
persuasive interfaces: ambient persuasion, use of embodied conversational
agents, serious games
applications and evaluations: in intelligent tutoring systems, health
promotion, e-democracy, advertising, entertainment, coaching, decision
support.</p>
      <p>ethical issues and evaluation of the impact of affective factors in motivation
We trust we managed to gather together an interesting set of papers on these topics,
and we look forward to an interesting and stimulating event.</p>
      <p>Floriana Grasso</p>
      <p>Jaap Ham</p>
      <p>Judith Masthoff
Elisabeth Andre, University of Augsburg
Katie Atkinson, University of Liverpool,
Ruth Aylett, Heriot-Watt University, UK
Timothy Bickmore, Northeastern Univer
Nadja de Carolis, University of Bari, Ital
Peter De Vries, University of Twente, Ne
Susan Ferebee, University of Phoenix, U
Nancy Green, University of North Caroli
Marco Guerini, ITC-IRST, Povo-Trento,
Helmut Horacek, University of the Saarl
Irene Mazzotta, University of Bari, Italy
Cees Midden, Eindhoven University of T
Hien Nguyen, University of Aberdeen, U
Nicole Novielli, University of Bari, Italy
Fabio Paglieri, ISTC-CNR, Rome, Italy
Helen Pain, University of Edinburgh, U
Isabella Poggi, University Roma-Tre, It
Kaska Porayska-Pomsta, Institute of Ed
Chris Reed, University of Dundee, UK
Patrick Saint-Dizier, IRIT-CNRS, Toulou
Oliviero Stock, ITC-IRST, Italy
Ielka van der Sluis, Trinity College, Dub
Julita Vassileva, University of Saskatche
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