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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>AHP Supported Evaluation of LMS Quality</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Bojan Srđević</string-name>
          <email>bojans@polj.uns.ac.rs</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Matija Pipan</string-name>
          <email>matic@e5.ijs.si</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Zorica Srđević</string-name>
          <email>srdjevicz@polj.uns.ac.rs</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Tanja Arh</string-name>
          <email>tanja@e5.ijs.si</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Jozef Stefan Institute</institution>
          ,
          <addr-line>Jamova cesta 39, 1000 Ljubljana</addr-line>
          ,
          <country country="SI">Slovenia</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>University of Novi Sad</institution>
          ,
          <addr-line>Trg D. Obradovica 8, 21000 Novi Sad</addr-line>
          ,
          <country country="RS">Serbia</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Learning Management System (LMS) provides a platform for an on-line learning environment by enabling the management, delivery, and tracking of the learning process and learners. Selection of the most suitable method is usually prolonged by the time and effort consuming evaluations of numerous features of LMS. To reduce the number of features and at the same obtain a reliable result from an evaluation, we propose a decomposition of this complex problem to more easily comprehended subproblems that can be analyzed independently through a multi-criteria method called Analytic Hierarchy Process (AHP). To verify the approach, an expert is asked to use AHP on an originally developed reduced hierarchy of the problem of selecting the most appropriate LMS for the student target group. Results of the application are compared with the results obtained by the DEXi multicriteria model.</p>
      </abstract>
      <kwd-group>
        <kwd>LMS</kwd>
        <kwd>Evaluation</kwd>
        <kwd>Analytic Hierarchy Process</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>There are many LMS systems on the market that can be
obtained for free and are Open Source (i.e. Moodle, Sakai,
Claroline, ATutor, etc.) or through payment (i.e.
Blackboard, WebCT, Clix, and many others). All of them
support many different features which can be used as
evaluation criteria and analyzed from different aspects [6]:</p>
    </sec>
    <sec id="sec-2">
      <title>1. Pedagogical aspect</title>
      <p>2. Learner environment
3. Instructor tools
4. Course and curriculum design
5. Administrator tools and
6. Technical specification.</p>
      <p>On the other hand, Kurilovas [12] groups technical criteria
as follows:
1. Overall architecture and implementation: Scalability of
the system; System modularity and extensibility;
Possibility of multiple installations on a single platform;
Reasonable performance optimizations; Look and feel is
configurable; Security; Modular authentication;
Robustness and stability; Installation, dependencies and
portability;
2. Interoperability: Integration is straightforward; LMS
standards support (IMS Content Packaging, SCORM);
3. Cost of ownership;
4. Strength of the development community (for open
source products): Installed base and longevity;
Documentation; End-user community; Developer
community; Open development process; Commercial
support community;
5. Licensing;
6. Internationalization and localization: Localizable user
interface; Localization to relevant languages; Unicode
text editing and storage; Time zones and date
localization; Alternative language support;
7. Accessibility: Text-only navigation support; Scalable
fonts and graphics; and
8. Document transformation.</p>
      <p>It is obvious that selection of the most suitable LMS is a
complex task that involves defining the evaluation criteria
and selecting a method for criteria evaluation that will be
systematic, comprehensive, easy to use, etc.</p>
      <p>Once defined, the criteria can be evaluated using a
selfevaluation questionnaire that employs a 7-point Likert scale
1 (strongly disagree) – 5 (strongly agree), 6 (not
applicable), 7 (don’t know) [7, 13, 14, 15]. Other evaluation
tools include MS-Excel spreadsheets application [1], fuzzy
logic [6], an expert system shell for multi-attribute decision
support DEXi [2], a hybrid Multi-criteria decision-making
(MCDM) model based on factor analysis and DEMATEL
[21] etc. The number of features for evaluation is usually
very high in all these applications (e.g. 57 in Pipan [16]; 52
offered in Cavus [6]). To evaluate such a great number of
features, a significant amount of time and effort is required
of the evaluator.</p>
      <p>We believe that reliable results can be obtained with fewer
criteria if the problem is decomposed in order to more
easily comprehended sub-problems that can be analyzed
independently, i.e. presented as a hierarchy. One of the
most popular methods that deal with decision hierarchies is
Analytic Hierarchy Process (AHP) [17] and we propose this
method for the evaluation of selected LMS products
because: (1) it supplies management in both education and
industry with a less complex and more appropriate and
flexible way to effectively analyze LMSs, (2) it supports
their selections of an appropriate product, and (3)
achievement of a higher level of e-learner satisfaction [18].
Other advantages of AHP that should be emphasized are
that AHP provides a measure of consistency of the
evaluator and that it can be used for participative evaluation
of LMS product.</p>
      <p>To verify AHP applicability, an expert is asked to use AHP
on an originally developed hierarchy of the problem of
selecting the most appropriate LMS for the student target
group. Consistency of the expert is checked throughout the
process. At the end, results of the evaluation are compared
with results presented in [16].</p>
      <p>AHP IN BRIEF
Main features
One of the key issues in decision making is eliciting
judgments from the decision maker (DM) about the
importance of a given set of decision elements. If a problem
can be structured hierarchically, then a certain ratio scale
can serve as an efficient tool to enable this hierarchy by
performing pair-wise comparisons. The core of AHP [17]
lies in presenting the problem as a hierarchy and comparing
the hierarchical elements in a pair-wise manner using
Saaty’s 9-point scale, Table 1.</p>
      <p>This way, the importance of one element over another is
expressed in regards to the element in the higher level. The
AHP is a multi criteria optimization method which creates
so-called local comparison matrices at all levels of a
hierarchy and performs logical syntheses of their (local)
priority vectors. The major feature of AHP is that it
involves a variety of tangible and intangible goals,
attributes, and other decision elements. In addition, it
reduces complex decisions to a series of pair-wise
comparisons; implements a structured, repeatable, and
justifiable decision-making approach; and builds consensus.
Judgment term</p>
      <p>Numerical term
Absolute preference (element i over
element j)
Very strong preference (i over j)
Strong preference (i over j)
Weak preference (i over j)
Indifference of i and j
Weak preference (j over i)
Strong preference (j over i)
Very strong preference (j over i)
Absolute preference (j over i)
9
7
5
3
1
1/3
1/5
1/7
1/9
An intermediate numerical values 2,4,6,8 and 1/2,1/4,1/6,1/8
can be used as well
In standard AHP, an eigenvector (EV) method is used for
deriving weights from local matrices; the EV is called the
prioritization method, and the computational procedure is
consequently called prioritization. After local weights are
calculated at all levels of the hierarchy, a synthesis consists
of multiplying the criterion-specific weight of the alternative
with the corresponding criterion weight and summing up the
results to obtain composite weights of the alternative with
respect to the goal; this procedure is unique for all
alternatives and all criteria.</p>
      <p>AHP is aimed at supporting decision-making processes in
both individual and group contexts. In later cases various
aggregation schemes are applicable, e.g. AIJ and AIP [9],
as well as various consensus reaching procedures are easy
to implement. This issue is out of scope here; namely, the
paper deals strictly with an individual application of AHP.
Measuring consistency
The DM makes judgments more or less consistently
depending not only on his knowledge of the decision
problem itself, but also on his ability to remain focused and
to ensure that his understanding of the cardinal preferences
between elements will always, or as much as possible, be
formalized properly while using a verbal scale or related
numerical ratios [20]. For example, if the Saaty’s 9-point
ratio scale is used, the question could be: will the DM put
aij = 3, or aij = 2, if he considers element Ei slightly more
important than Ej? Or, if there are seven elements to be
compared, then matrix A is of size 7x7, and the question
could be: is the DM really capable to preserve consistency
while comparing head-to-head 21 times all pairs of
elements? How is the DM to override the imposed
difficulty with Saaty’s scale when he compares elements Ei
and Ek, after he has judged the elements Ei and Ej, and Ej
and Ek? If he has already made the judgments aij = 3 and ajk
= 4, he should logically put aik = 12 without any further
judging because a simple transitivity rule applies: aik = aijajk
= 3x4 = 12. Because the maximum value in Saaty’s scale is
9 for declaring the absolute dominance of one element over
the other, there is a problem in attaining consistency while
judging certain elements. The inconsistencies generally
accumulate until the need for their measuring arises.
Consistency analysis of the individual DM can be based on
the consistency ratio (CR) defined by Saaty [17], and the
total L2 ED for each comparison matrix. Whichever method
is used to derive the priority vector from the given local
AHP matrix [19], if it already has all the entries elicited
from the DM, measuring consistency is necessary in order
to ensure the integrity of the outcomes.</p>
      <p>Standard AHP uses EV, the prioritization method, and the
consistency coefficient CR to indicate the inconsistency of
the DM [17]. The other commonly used consistency
measures are the total Euclidean distance, and minimum
violations measure.</p>
      <p>The CR is calculated as a part of the standard AHP
procedure. First, the consistency index (CI) is calculated
using the following equation:</p>
      <p>CI = λmax − n
n −1
(1)
where λ max is the principal eigenvalue of the given
comparison matrix. Knowing the consistency index and
random consistency index (RI) defined also by Saaty [17],
the consistency ratio is obtained:</p>
      <p>CR = CI .</p>
      <p>RI
(2)
Saaty [17] suggested considering the maximum level of the
DM’s inconsistency to be 0.10; that is, CR should be less or
equal to 0.10.</p>
      <p>EXAMPLE APPLICATION
Problem statement
The problem is stated so as to assess and rank by
applicability the three e-Learning Management Systems
based on three typical qualitative criteria and a number of
qualitative sub criteria. An expert is asked to perform the
decision making processes by applying the AHP model.
Hierarchy of the problem
An original hierarchy of the problem [16] consists of five
levels: goal – criteria set – sub criteria set (4+4+3 per
criterions in upper level) represented by specific groups of
attributes – sub sub criterions (24 in total under sub
criterions), represented by groups of more detailed
attributes – and three alternatives (LSMs). In order to
reduce the number of decision elements, the fourth level in
the hierarchy (sub sub attributes) is avoided and thus the
reduced hierarchy of the problem is created as shown in
Figure 1.
Identify LSM with the best applicability characteristics
Criteria set (with attributes as sub-criteria)
The set of criteria is the key component of the
decisionmaking model. In creating the model [16], an attempt is
made to meet the requirements set by Bohanec &amp; Rajkovič
[5] by taking into account the principle of criteria integrity
(inclusion of all relevant criteria), appropriate structure,
non-redundancy, comprehensiveness and measurability [4].
Comprehensiveness means that all the data about the
subject are actually present in the database.
Nonredundancy means that each individual piece of data exists
only once in the database. Appropriate structure means that
the data are stored in such a way as to minimize the cost of
expected processing and storage [3].</p>
      <p>The criteria set is stated under three main scopes: Student’s
learning environment, System, technology &amp; standards, and
Tutoring &amp; didactics. These three scopes represent the
global skeleton of the multi-attribute model with attributes
(considered as sub-criterions) associated with each
criterion.
(1) SLE (Student’s learning environment): The first
scope is adopted as the first criterion and declared as the
Student’s learning environment. It is composed of four
basic attributes:
•
•
•
•
(EASE) Ease of use
(COMM) Communication
(FUEV) Functional environment and
(HELP) Help.
(2) STS (System, technology &amp; standards category): The
second group of attributes is grouped into the System,
technology &amp; standards category. These groups of criteria
are assessed through four basic attributes:
• (TEIN) Technological independence. The attribute of
technological independence is used for the evaluation
of an LMS from the prospective of its technological
accessibility, which is a pre-condition that has to be
met if we wish to talk about system applicability and
efficiency.
• (SECR) Security and privacy. The Security and
privacy criterion focuses on two issues: User security
and privacy and security and privacy of an LMS. User
security and privacy should be at the forefront of
attention; therefore an LMS must keep communication
and personal data safe and avoid dangers and attacks
on user computers. Application security and privacy
assessment is made using authentication, authorization,
logging, monitoring and validation of input.
• (LIHO) Licensing &amp; hosting. Add description.
• (STAN) Standards support. It is also important to
consider e-learning standards – standards for
description of learners' profiles and standards for the
description of learning resources [11]. In the context of
e-learning technology, standards are generally
developed to be used in system design and
implementation for the purposes of ensuring
interoperability, portability and reusability, especially
for learning resources as they require for their
preparation qualified professionals and are very time
[10].
(3) T&amp;D (Tutoring &amp; didactics): Third group of criteria is
merged into Tutoring &amp; didactics. The tutor’s quality of
environment is assessed using the:
•
•
•
(CODE) Course development,
(ACTR) Activity tracking and
(ASSE) Assessment criteria.</p>
      <p>Activity tracking undoubtedly provides important support
to the tutor in the learning process. Here we have focused
on monitoring students in the process of learning and the
possibility of displaying students’ progress, analysis of
presence data, sign-in data and time analysis.</p>
      <p>Decision alternatives
The multi-attribute decision making model was completed
with three learning management systems (LMS):
A1. Blackboard 6 (www.blackboard.com): Blackboard is
among the most perfected and complex LMSs on the
market. The system offers various communication options
(both synchronous and asynchronous) within the learning
environment. The Blackboard LMS is designed for
institutions dedicated to teaching and learning. Blackboard
technology and resources power the online, web-enhanced,
and hybrid education programs at more than 2000 academic
institutions (research university, community college, high
school, virtual MBA programs etc.). Blackboard has 5,500
clients representing 200 million users (2.5 million from its
largest, hosted client; 100,000 from its largest, self-hosted
client) in 60 countries [8].</p>
      <p>A2. CLIX 5.0 (www.im-c.de): CLIX is targeted most of all
at big corporations because it provides efficient,
manageable, connected and expandable internet-based
learning solutions. This scalable, multilingual and
customizable software aims at providing process excellence
for educational institutions. For educational administrators,
CLIX offers powerful features for course management and
distribution. Additionally, it provides personalized learning
paths for students, a tutoring centre for lectures and a whole
bunch of innovative collaboration tools for both user
groups, e.g. a virtual classroom. Altogether, CLIX makes
planning, organizing, distributing, tracking and analyzing of
learning and teaching a smooth and efficient process.
A3. Moodle 1.5.2 (www.moodle.org). Moodle is a free,
open source PHP application for producing internet-based
educational courses and web sites on any major platform
(Linux, UNIX, Windows and Mac OS X). The fact that it is
free of charge is especially attractive for schools and
companies which always lack resources for the introduction
of new learning technologies. Furthermore, the Moodle
system is not only price-efficient – it can easily be
compared to costly commercial solutions on all aspects.
Courses are easily built up using modules such as forums,
chats, journals, quizzes, surveys, assignments, workshops,
resources, choices and more. Moodle supports localization,
and has so far been translated into 34 languages. Moodle
has been designed to support modern pedagogies based on
social constructionism, and focuses on providing an
environment to support collaboration, connected knowing
and a meaningful exchange of ideas. It has nearly 54,000
registered sites (over 9,800 from the U.S.) representing over
200 countries, 44.3 million users, and 4.6 million courses.
Moodle’s wide spread international use, coupled with its
continued growth over the past six years, has made it the
leading open source LMS solution.</p>
      <p>Evaluation of decision elements
After a brief explanation of basics and concepts of AHP,
the expert compared in pairs first criteria versus goal, then
sub criteria versus criteria, and finally alternatives with
respect to each of the sub criteria. Comparison matrices and
related calculated local weights of decision elements are
presented in Figures 2-3.
After the local weights (W) of all decision elements are
calculated, a synthesis is performed to obtain composite
weights of the alternatives with respect to goal (Table 2).</p>
    </sec>
    <sec id="sec-3">
      <title>Blackboard 6 CLIX 5.0 Moodle 1.5.2</title>
      <p>HCR=0.059</p>
      <p>Weights
0.257
0.590
0.152
The alternative with the highest final weight is CLIX 5.0
(0.590) and can be considered as the most applicable LMS
for the students. The second ranked alternative is
Blackboard, while Moodle 1.5.2 is the least applicable
LMS.</p>
      <p>It is worthy to mention that the expert was very consistent
during the whole evaluation process. Overall HCR is 0.059.
DISCUSSION AND CONCLUSIONS
One of the important problems in the field of e-learning is
the selection of an appropriate LMS that will satisfy most of
the users’ preferences and requirements. The complexity of
the problem is increased due to the growing number of
LMS each year and also due to the number of features that
should be taken into account while evaluating each LMS.
To reduce that complexity and facilitate selection of an
appropriate LMS, we propose a decomposition of the
problem to more easily comprehended sub-problems that
the evaluator can analyze independently. The AHP
methodology based on pair-wise comparison of decision
elements on one hierarchy level was found to be
appropriate for such analysis. Also, the final result of AHP
application, which found CLIX 5.0 to be the most
applicable LMS, proved that the proposed approach was
justified: the reduced hierarchy and use of AHP led to the
same result as the one provided by the DeXi evaluation of
57 criteria.</p>
      <p>If AHP and DeXi are further compared, it should be also
emphasized that:
a) AHP treats consistency of the DM (DMs), DEXi does
not.
b) DEXi uses a simplified 3-point scale (linguistic
semantic statements such as low, average and high);
AHP most commonly uses Saaty’s 9-points
(fundamental) scale; other scales also in use are
geometric (Lootsma’s), balanced, Ma-Feng scale etc.
In practical implementations the first seems easier,
especially if many decision elements have to be
considered (assessed). If one has to compare 7 or more
elements at a time by using any AHP scale, it can be
time consuming and inconsistent (e.g. due to ‘short
term memory’ and/or ‘brain channel capacity’ limits).
c) AHP produces cardinal information represented by
weights at all hierarchical levels of the decision
problem; DEXi does it very approximately and with
limited theoretical justification.
d) Both AHP and DEXi run easily on any standard PC
platform.</p>
      <p>Both AHP and DEXi can be used in individual and group
d-m frameworks. In group contexts AHP enables the direct
application of various aggregation schemes (e.g. AIJ, AIP;
different weights allocated to DMs; different consensus
reaching procedures) while in the use of DEXi, there are no
implemented aggregation schemes.</p>
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