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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Analyzing Residential Electricity Consumption Patterns Based on Consumer's Segmentation</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Henrique Pombeiro</string-name>
          <email>henrique.pombeiro@ist.utl.pt</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>André Pina</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Carlos Silva</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>, Instituto Superior Técnico, Technical University of Lisbon, TagusPark Campus, Av. Professor Cavaco Silva</institution>
          ,
          <addr-line>2744-016 Porto Salvo</addr-line>
          ,
          <country country="PT">Portugal</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Center for Innovation, Technology and Policy Research - IN</institution>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>The identification of energy consumption patterns contributes for the tailoring of energy efficiency solutions. This paper contributes to this issue by addressing the characterization of electricity consumption data with 15 min sampling of twenty two households, in Lisbon. The consumers have been segmented according to: social class, contracted power, number of rooms, family size and type of tariff (flat or dual prices). Social class has been estimated according to education and income. The results show that consumption behavior has a stronger association with inner values rather than the habitation characterization. In fact, families who have chosen non-flat tariff consume less electricity than remaining ones. Such a choice should be a consequence of a higher energy (and cost) consciousness associated to the choice of a dual-tariff and a consequent decrease of electricity consumption. Social class can be a reflection of income but, more than that, a reflection of education, knowledge (also energyrelated knowledge), values and amount and performance of the existing appliances. For this reason, such factors should be analyzed more intensively by crossing consumption to occupancy and equipment efficiency, as well as socioeconomic characterization, resourcing to social sciences expertize. With the proper consumers' characterization, the design of energy efficiency solutions should be more effective.</p>
      </abstract>
      <kwd-group>
        <kwd />
        <kwd>Consumers' segmentation</kwd>
        <kwd>energy efficiency</kwd>
        <kwd>electricity consumption patterns</kwd>
        <kwd>design of energy efficiency solutions</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        The search for energy efficiency is a priority for the achievement of a more
sustainable society. The goals established by the European Union (EU-27) in the 20-20-20
targets by 2020 are an example of such a concern. [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]
      </p>
      <p>
        Several references can be found in the literature which underline the importance of
achieving energy efficiency in the buildings sector in particular, and that is reflected
by the several ongoing works that are being undertaken in this concern, both
regarding consumption behavior [
        <xref ref-type="bibr" rid="ref2 ref3">2, 3</xref>
        ] and equipment performance [
        <xref ref-type="bibr" rid="ref4 ref5">4, 5</xref>
        ]. For example, in
Portugal, the electricity consumption in the building sector accounts for 60% of the
total share (29% concerning the residential sector and 31% concerning the service
sector) [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. However, to develop energy efficiency measures, it is important to
understand the consumers and their consumption patterns.
      </p>
      <p>This paper addresses the characterization of electricity consumption in the
residential sector using the electricity consumption data from 22 households using electricity
meters with a sampling time of 15 minutes, provided by the company ISA (Intelligent
Sensing Anywhere). The goal is to characterize the electricity consumption patterns
based on the segmentation of the households by features considered to be correlated
to the consumption.</p>
      <p>
        A proper consumers’ segmentation contributes for the achievement of energy
efficiency solutions since it allows the recognition of the influence of different factors in
energy consumption. Though several factors can influence the energy consumption in
a household (e.g. family dimension or income of the family) others can overcome,
such as socio-economic ones (e.g. values, culture or education) [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. After defining the
influence of different factors in energy consumption for each household, the proper
approach for the design of energy efficiency solutions can be undertaken. In fact, if
technical factors are defined as the main ones that influence energy consumption,
engineering solutions are required but if socio-economic factors are defined as the
most important ones, social sciences are required for the design of energy efficiency
solutions.
      </p>
      <p>
        In [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], pattern recognition was achieved for the definition of consumption habits,
based on working/weekend days and the respective temperature, concluding that such
pattern recognition can be useful to improve small scale forecast and to enable
tailormade energy efficiency solutions. In [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], the energy-behavioral characterization is
addressed and it is concluded that factors such as beliefs, motives and attitudes can
define consumption patterns and, with that, the proper interventions for energy
efficiency can be undertaken. In [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], occupancy and electricity consumption is predicted
through the detection of internet usage in a university campus. The automation is
again used with behavior prediction features in [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. In fact, consumption behavior
prediction is important for the development of a more efficient energy system, on
which the balance between production and demand is better achieved and one can
reduce energy losses and pollution generation [
        <xref ref-type="bibr" rid="ref10 ref11 ref12 ref13">10-13</xref>
        ].
      </p>
      <p>
        The studied segmentation parameters considered in this paper are social class,
contracted power, number of existing rooms, family dimension and type of tariff, given
particular focus on social class due to the known impact that income can have on
energy consumption [
        <xref ref-type="bibr" rid="ref14 ref15 ref16 ref17">14-17</xref>
        ]. The correlation between these parameters and the
analyzed families’ electricity consumption is assessed in this work.
2
      </p>
    </sec>
    <sec id="sec-2">
      <title>Methodology</title>
      <p>This experiment is part of a research project on energy efficiency that is being
developed in the Vergílio Ferreira School in Lisbon (Lumiar and Telheiras area). Fifty
households are being monitored, belonging to the students’ families. However, for
now, due to some technical issues, only twenty two have provided acceptable data.</p>
      <p>During the electricity meters installation (during the first months of 2012), a survey
was applied for the family social characterization, as well as to characterize some
technical aspects of the household, such as the existing appliances. The data presented
in this paper concerns from May 1st to June 30th, 2012.</p>
      <p>From different possible characteristics, we chose to analyze the social class (A –
high, B – Moderate, C – Low), contracted power, number of existing rooms, family
dimension and the type of tariff (flat or dual-tariffs). The characterization of these
parameters is depicted in Table 1, accordingly to the respective social class.</p>
      <p>From the table, it is possible to conclude that the households with families of social
class C tend to have less contracted power, a smaller number of rooms and a very
high share of flat rate.</p>
      <p>Regarding the families of class A, they present the highest family dimension and
number of rooms, which is coherent with the current socio-economic profile of the
Portuguese society.</p>
      <p>Concerning the total electricity consumption, there is no significant differences,
albeit families from social class C present a slightly higher average value (5.6% higher).
However, the respective standard deviations show that the samples are disperse,
mainly in social class C, followed by B and by A.</p>
      <p>Besides the twenty two analyzed families, there were two families that were
considered to be outliers, since the total consumption is 3.3 kWh/day (from a household
of social class A) and 26.2 kWh/day (from a household of social class B) which
correspond to 29% and 144% of the average consumption respectively (10.7 kWh/day
for both social classes, with a standard deviation of 2.7 and 3.1 kWh, respectively).</p>
      <p>In the next section, we analyze the results in greater detail. The results’ analysis is
split in the average consumption in the different parameters.</p>
      <p>Values represent the average. Standard deviations are represented in brackets.</p>
    </sec>
    <sec id="sec-3">
      <title>Detailed analysis and discussion</title>
      <sec id="sec-3-1">
        <title>Daily profile</title>
        <p>n hW5  
o
lca  [k
tTo 0  </p>
        <sec id="sec-3-1-1">
          <title>3rd  quar3le  </title>
        </sec>
        <sec id="sec-3-1-2">
          <title>1st  quar3le  </title>
        </sec>
        <sec id="sec-3-1-3">
          <title>Average  </title>
          <p> 
average  
max  </p>
          <p>May   June  
10.8   10.6  
15.1   17.4  
3rd  quartile   12.5   12.1  
median  </p>
          <p>11.2   11.2  
1st  quartile  
9.1  
8.5  </p>
          <p>The lowest consumption occurs at 5h15, with an average value of 0.20 kWh. The first
and third quartiles of the sample are 0.08 kWh (40%) below and above the average
value, respectively.</p>
          <p>The highest consumption occurs at 22h15, with an average value of 0.74 kWh. The
first and third quartiles are 0.15 (20%) and 0.16 kWh (22%), below and above the
average value, respectively. In average, there are two other peak values: immedialty
before 8h00 and another around 13h30.</p>
          <p>Different consumption habits are integrated in this average profile, contributing to
the identifyed variations. In fact, while some households have someone permanentely
inhouse (family member or housecleaner), others have people only in the morning and
evening time. Further, this profile does not distinguish weekdays from weekends.</p>
          <p>Figure 2 displays the electricity consumption evolution in May and June 2012.
20  </p>
          <p>May   June   min   6.0   5.5  </p>
          <p>Time  [month]  
Fig. 2. – Average electricity consumption evolution &amp; statistical significance parameters,
between May and June.</p>
          <p>The accumulated average consumption decreased slightly, from May to June (10.8
to 10.6 kWh, which is less than 2%). The values of the first and third quartiles, for the
month of May, are 1.7 (16%) and 1.1 kWh (10%) below and above the average value,
  1.2  
]
kW 1  
[
n 0.8  
o
itp0.6  
um0.4  
s
no0.2  
C 0  
A1  
A2  
A3  
A4  
A5  
respectively. For the month of June, the values of the first and third quartiles are 2.5
(24%) and 1.5 kWh (14%) below and above the average value, respectively.
Therefore, the sample dispersion has increased.
3.2</p>
          <p>Social Class</p>
          <p>Regarding social class A, one can realize that the electricity consumption profiles are
very similar, with the exception of the one associated to family A1, which is lower
than the remaining and, therefore, contributes to lowering the average consumption.
  1.2   B1  
] B2  
i[tknpoW 00..186     BBB345    
sum0.4   B6  
Cno0.02    B7  
B8  </p>
          <p>B9  </p>
          <p>Time  [#h:#min]   BB1101   </p>
          <p>The consumption profile of the families of social class B is more disperse. Family B7
presents a higher consumption profile, especially during the day, which contributes to
the increase of the average consumption profile.
C2  
C3  
C4  
C5  
C6  </p>
          <p>C7  
A higher consumption for social class C is displayed, while social classes A and B
have close consumption profiles. Social class C has higher consumptions during the
afternoon, which can reflect the presence of active people during the day (e.g. retired
or unemployed people), more than in the remaining social classes.</p>
          <p>Higher social class level can induce higher consumptions due to the fact that
income is not a restriction and the number of existing appliances can be higher.
However, other factors are probably more important, such as education, energy
efficiency awareness and better performance of the existing equipment.</p>
          <p>Concerning the houses occupancy; the following events were identifyed: family A1
was out of home for one day, family B6 was out of home for two days, family B10
was out of home for two days and family C1 was out of home for one day. In total,
social class A has four vacation days, social class B has one vacation day and social
class C has one vacation day, meaning that social class A has the presented
consumption values lowered due to more vacation days than in the remainins social
classes.
3.3</p>
          <p>Contracted power
Concerning the contracted power with the utility, the electricity consumption is
presented in Figure 7.</p>
          <p>20  
n 
o
0</p>
          <p>15  
scpunom ]/yadh  10  
 
iitcy [kW
r
t
c
e
l
E
5  
0  
0  </p>
          <p>5   10  
Contracted  power  [kVA]  </p>
          <p>Electricity consumption is aperantly lower in families with contracted power of 3.45
kVA (9.4 kWh/day). However, to contracted power 10.35 kVA does not correspond
to the highest consumption value - this corresponds to 12.4 kWh/dayat contracted
power of 6.9 kVA. This fact shows that contracted power is not diretcly related to the
total consumption, albeit it can be associated to other factors: either these households
have higher peak consumptions or their contracted power is overdimensioned. It
should be noted that this is in general the contracted power suggested by the utilities
given the current set of appliances that exist in as typical household.
Concerning the number of rooms in the houses, Figure 8 displays the electricity
consumption variation with this parameter.</p>
          <p>A direct correlation between electricity consumption and number of rooms is not
visible, as the lowest value (9.9 kWh/day) corresponds to the highest number of
rooms (5 rooms) and the highest value (11.6 kWh/day) to both 2 and 4 rooms per
house. The standard deviation values for number of rooms 2, 3, 4 and 5 is 5.6, 2.7 ,
3.7 and 3.4 kWh respectively, which corresponds to a deviation of 48, 26, 32 and 34%
from the average value.</p>
        </sec>
      </sec>
      <sec id="sec-3-2">
        <title>Family dimension</title>
        <p>Figure 9 gives the electricity consumption variation with the family dimension.</p>
        <p>20  
n 
o0 15  
pm ] 
su 1ya0  
n d
yo  /
c h
ic [kW5  
t
i
r
t
lc 0  
e
E</p>
        <p>Family  
dimension  </p>
        <p>n
max
min
3
7
4
12
5
1
6
3</p>
        <p>The houses with 3 persons are the ones that have a higher average consumption (12.2
kWh/day), with a standard deviation value of 4.2 kWh (34% of the average value).
The second highest are the houses with 6 family members, with an associated
electricity consumption of 11.5 kWh and standard deviation of 4.9 kWh (43% of the
average value). The houses with 4 persons have an electricity consumption of 10.2
kWh and a standard deviation of 3.1 kWh (30% of the average value). The 5 persons
set is composed only by one sampleand an electricity consumption of 8.8 kWh/day.
Once again, it is not visible a direct correlation between consumption and the number
of persons in the household.
3.5</p>
        <p>Type of tariff
Figure 10 displays the electricity consumption with the type of tariff. The decision to
have a non-flat contracted tariff relates to a higher energy (and or cost) consciousness,
since it requires to study the benefits from such a tariff and a capacity of changing
consumption behaviors to obtain a higher economic benefit.</p>
        <p>n 
o
0
spum ]ya 
cno /dh
 
iitcy [kW
r
t
c
e
l
E
15  
10  
max
min</p>
        <p>Yes No
12</p>
        <p>11</p>
        <p>The families with non-flat tariff have an average consumption 9% (10.0 kWh/day)
lower than the ones with flat tariff (11.6 kWh).
4</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Conclusions</title>
      <p>This work fosters the discussion on energy efficiency concerning the identification of
consumption patterns based on user´s segmentation. Proper energy consumers’
segmentation is sought but its general applicability is questioned, as the presented results
show.</p>
      <p>The presented work still lacks on representativeness due to the limited sample
population (twenty two households) and limited analysis period (two months). However,
the electricity consumptions of the studied families will continue to be measured for a
whole year, which should reveal more representative results.</p>
      <p>The segmentation (social class, contracted power, number of existing rooms,
family dimension and type of tariff) shows that the samples are dispersed and that none of
the parameters displays strong correlations to electricity consumption. However, the
non-flat tariff shows a correlation to smaller electricity consumption. This result can
be interpreted as a reflection of a higher energy (and cost) consciousness associated to
the choice of a dual-tariff and a consequent decrease of electricity consumption.</p>
      <p>Social class can be a reflection of income but, more than that, a reflection of
education, knowledge (also energy-related knowledge), values and amount and
performance of the existing appliances. These factors can vary in the same social class and
for this reason social class cannot be a general-applicable segmentation feature
without being undertaken more intensive analyses, crossing consumption to occupancy
and equipment efficiency, as well as socio-economic characterization resourcing
social sciences. With more representative results and with a more intensive
characterization of the households, one should be able to define consumption patterns according
to defined characterization factors and, with that, the proper solutions could be
designed. If those factors are considered as dependent on socio-economic factors, the
help of social sciences for the definition of such solutions should be required.</p>
    </sec>
  </body>
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