=Paper=
{{Paper
|id=None
|storemode=property
|title=Understanding the Impacts of Design on the User Experience: Lessons from Online Shoppers Applied to eLearners
|pdfUrl=https://ceur-ws.org/Vol-991/paper0.pdf
|volume=Vol-991
|dblpUrl=https://dblp.org/rec/conf/ecis/Head13
}}
==Understanding the Impacts of Design on the User Experience: Lessons from Online Shoppers Applied to eLearners==
<pdf width="1500px">https://ceur-ws.org/Vol-991/paper0.pdf</pdf>
<pre>
KEYNOTE ADDRESS

  UNDERSTANDING THE IMPACTS OF DESIGN ON THE
 USER EXPERIENCE: LESSONS FROM ONLINE SHOPPERS
             APPLIED TO ELEARNERS

Prof. Dr. Milena Head, DeGroote School of Business, McMaster University, Canada,
   headm@mcmaster.ca

Dr. Milena Head is a Professor of Information Systems at the DeGroote School of Business,
McMaster University (Hamilton, Ontario, Canada). She received her BMath from the
University of Waterloo and MBA & Ph.D. from McMaster University. Her research interests
include trust, privacy and adoption in electronic commerce, interface design, mobile
commerce, identity theft, cross-cultural issues in electronic commerce and human computer
interaction, e-retailing, and web navigation. She seeks to answer important questions such as:
How do we build trust in a virtual environment? How can the interface be designed to help
instill this trust? How do Canadians adapt to and adopt new technologies? How does this
differ in cultures from around the world? How does this differ with gender and age?
Currently, she is serving as the MBA Director for the DeGroote School of Business.


Abstract
Effective visual design of e-commerce websites enhances website aesthetics and emotional
appeal for the user, which can have a dramatic impact on users' engagement and willingness
to share their personal information to purchase online.
This talk will summarize the empirical results and implications of a series of recent
publications that have outlined how design elements (such as human images, colour and
interactivity components) can influence appeal, social presence, trustworthiness and eLoyalty.
Differences across cultures will also be explored. While this work is within an e-commerce
context, the potential implications of these results for the design of eLearning applications
will also be discussed. Additionally, this talk will outline the importance of investigating
research questions using multiple, diverse and complementary methodologies of quantitative,
qualitative and new neuro-techniques.




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