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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Personal Life Event Detection from Social Media</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Smitashree Choudhury</string-name>
          <email>smitashree.choudhury@open.ac.uk</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Harith Alani</string-name>
          <email>h.alani@open.ac.uk</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Knowledge Media Institute, The Open University</institution>
          ,
          <country country="UK">United Kingdom</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Creating video clips out of personal content from social media is on the rise. MuseumOfMe, Facebook Lookback, and Google Awesome are some popular examples. One core challenge to the creation of such life summaries is the identi cation of personal events, and their time frame. Such videos can greatly bene t from automatically distinguishing between social media content that is about someone's own wedding from that week, to an old wedding, or to that of a friend. In this paper, we describe our approach for identifying a number of common personal life events from social media content (in this paper we have used Twitter for our test), using multiple feature-based classi ers. Results show that combination of linguistic and social interaction features increases overall classi cation accuracy of most of the events while some events are relatively more di cult than others (e.g. new born with mean precision of .6 from all three models). 1https://blog.twitter.com/2013/new-tweets-per-secondrecord-and-how tool, nonetheless most popular online systems are carrying huge amount of data created by individual users in the form of texts, videos, and photos. While technology for data creation and storage has signi cantly matured and e ciently managed, accessing, managing and processing of such data is still a challenge and can be done by fews experts. Due to the lack of e cient data access mechanism available to normal users, most of the historical data tend to be forgotten or will remain unused. Access and reuse of such information trove will provide greater insight about the individual user, their preferences, and situational dynamics and result in many useful applications e.g. personalised healthcare, customised training and education, social and community engagement application and life stories. To this end, mining and analysing such content could help identifying one's life milestones and salient events. Identifying interesting and important moments in one's timeline on social media is valuable to services such as Facebook Lookback and Google Awesome, which generates short video clips for users to summarise and visualise their timelines.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Social Web</kwd>
        <kwd>social media</kwd>
        <kwd>event detection</kwd>
        <kwd>personal life events</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>In realisation of the importance of events on social media,
Facebook 2 has recently generated millions of 1 minute
lookback videos of content from users' timelines. Over 270
million video rendered and over 200 million users watched their
look back movie in the rst two days and more than 50%
shared their movie. A project like Intel's Museum of Me3
follows a similar line to collect data from user's Facebook
pro le and generate a short video. Purpose of our work
(personal life event detection) is a sub-objective of the broader
research objective in similar direction i,e, automatic creation
of digital documentaries from social media content including
interesting and relevant life moments and events.</p>
      <p>Event detection from social media content has so far been
focused on detecting world events such as earthquakes [Chile,
japan], political protests, elections (US, Germany, UK ) and
planned public events such as entertainment award
functions (Oscar, Golden Globe), academic events (conferences),
sports event (Olympic). However, detection of personal life
events have been mostly overlooked, and only mildly
investigated for content recommendation [cite]. Objective of this
piece of is to automatically identify interesting and
impor2https://code.facebook.com/posts/236248456565933/lookingback-on-look-back-videos
3http://www.intel.com/museumofme/r/index.htm
tant life events of individual users from their social media
content, which can be part of their personal digital
storybook or memory archive. In this work, we have taken
Twitter as the test platform and will extend our research to other
systems such as Facebook, Instagram, Pininterest in our
future work.</p>
      <p>Detecting personal events is non-trivial and may require a
combination of multiple approaches for a robust detection
result. Unlike public events or events concerning celebrities
and well-known personalities, personal events may not be
characterised by high activity volume and additional sources
of information e.g. blogs or Wikipedia. These events are
limited to the concerned person and to her immediate social
network (friends and family). In addition to the above
problems, microblog sites like Twitter bring its own
complexities with short, informal and noisy content. Any
meaningmaking task on these content has to deal with these
idiosyncrasies. Next, we will brie y delve into the concept of a
personal event before going into the details of the experimental
work.</p>
    </sec>
    <sec id="sec-2">
      <title>1.1 Personal Life Events</title>
      <p>Personal life events range from recurring events such as
birthdays and anniversaries, to very occasional and uncommon
events, such as work promotions, and relocation. Events can
also be further categorised on an a ective scale, from highly
positive and pleasant events to to unpleasant events, such as
illnesses or accidents and deaths of loved ones. In this
paper, we focus on 5 life events (4 positive and 1 negative) i.e.
graduation, marriage/engagement, new job, birth of child,
and surgery. Our motivation to start with these events
inspired by a study [?] which lists 6 important memorable life
events are "Beginning school", " rst full time job", "Falling
in love", "Marriage", "Having children;", "Parent's death".
The main contributions of this paper are not on algorithm
and its e ciency, but rather on presenting evidence that
with e ective combination of existing methods and social
media data, we can analyse and detects important and
critical moments of individuals life., hence the contributions are:
a thorough study of ve personal life events and their
idiosyncrasies as reported in social media especially in
Twitter .
detection of life events using both content and
interaction features.</p>
      <p>This paper is organised as follows: In section 2 we review
related work in the eld of event detection in social media and
in section three, we brie y describe how personal life events
are reported on twitter and their characterisation. Section 4
describes our approach which includes feature selection a nd
model construction followed by discussion and conclusion in
section 5.</p>
    </sec>
    <sec id="sec-3">
      <title>2. RELATED WORK</title>
      <p>Event detection is now a new research subject, and has been
part of studies on topic detection in news stories and other
text documents [?]. Social media bought multi modal
content created by both professional and amateurs leading to a
resurgence of interest in detecting social topics and events
in this new domain[?]. We have been motivated by the need
to identify personal life events, which have a great personal
value when aggregated over time and location. One of the
prerequisites of such a system is the identi cation of content
reporting a real event. Events can be planned events such
as cultural events, tech conferences, music award functions,
elections or sports event or unplanned events for example,
natural disasters, earthquack [?] and even generic events
such as breaking news events are subject of few studies [?][?].
Existing studies cover both planned and unplanned events
with varying degrees using both machine learning and text
analysis techniques. Benson et.al.[?] reported detecting
concert events from social media stream using city calendar as
a target list. Agarwal et. al.[?] detected events such as
factory re, labor strike from Twitter stream using a
combination of local sensitive hashing and location dictionary.
Weng and Lee[?] proposed event detection with
clustering of word bursts from tweets. Authors in [?] proposed a
natural disaster alert system using Twitter users as virtual
sensors. In their work, they were able to calculate the
epicentre of an earthquake by analyzing the delays of the rst
messages reporting the shock. Social media centric event
detection also covers non textual data such as photos and
videos, Chen et al.[?] discovered social event from Flickr
photos by using both user tags and other metadata including
time and location (latitude and longintude). Firan et.al[?]
explored tags, title and description to classify pictures into
event categories. Some of the popular approaches used for
event detection are spatio-temporal segmentation[?], burst
analysis in word signals, clustering as well as topic detection
techniques.</p>
      <p>To the best of our knowledge, we found no prior studies on
personal life event detection from social media except one
reported in [?] where authors tried to detect two life events
"marriage" and "employment" and bears some similarity to
our work. Our focus is on user level event detection that can
be used to build individual digital storyboards form
historical data.</p>
    </sec>
    <sec id="sec-4">
      <title>3. PERSONAL EVENTS ON TWITTER</title>
      <p>We now de ne the concept of personal life event in the
context of Twitter message stream and provide a de nition of
the problem that we address in this work.</p>
      <p>De nition of term "event" di ers from domain to domain
ranging from Philosophy to cognitive psychology to
computing. Despite a lack of uniform de nition of the term it
embeds a few generic characterstics such as time,
participating objects and a location. In this context, we de ne
an event as a real world occurrence with an associated time
period and one or more participating objects/agents at a
certain location which may or may not be explicitly
apparent in tweet messages. According to this de nition a tweet
needs to re ect a time interval when the event has occurred
involving either the user or someone connecting to the user
as the participating agent. Based on this abstract notion,
we looked into the real data to con rm or re-arrange the
definition and devise a strategy for detecting personal events.</p>
    </sec>
    <sec id="sec-5">
      <title>3.1 Dataset</title>
      <p>As a rst step, we collected tweets using Twitter streaming
API4 which allows to crawl some portion of public tweets as
and when it comes. We restricted tweets to English language
only and crawled for 3-4 hours per day for three weeks. The
entire dataset contained around 4 million tweets. Ratio of
event tweets to non-event tweets is expected to be extremely
skewed as the targeted events are very speci c and user
centric. So the next logical step is to use a lter mechanism to
segregate the event related tweets from the rest and process
further. For this initial segregation, we extended the event
query with synonyms and related terms and phrases (shown
in Table 1). These related terms are mainly synonyms and
terms commonly known and used to describe the event of
interest. Use of related terms with the main event terms
were intended to widen the coverage where users might not
be using the exact terms to describe the main events. After
ltering we got 9168 tweets for marriage event, 2570 tweets
for graduation, 3192 tweets for surgery, 3661 for new job and
2954 tweets for new born. A question may arise about those
tweets where the event term may be absent yet the implicit
semantics re ects a real event for example. "Welcome to the
new member of our family". However, we agree such kind
of possible omissions with the present approach and intend
to capture them with contextual and historical information
as part of our future work. The resulting ltered datasets
still contain many irrelevant tweets. For example, "family
have brought a 2nd lawsuit against her, this time to try to
annul her marriage" is not about a marriage event though it
contains the keyword. Our task is identify such tweets from
genuine event tweets by means of binary classi cation.
Manual inspection of these tweets revealed that event
reporting tends to happen at three time spans; part, present,
and future. We also noticed three categories of participating
agents (self, others individual and general public). Examples
of such diversities are shown in table 2.</p>
      <p>In light of these ndings, de ning a personal event seems to
be more tricky and imprecise. Two pertinent questions here
are how to resolve the time reference associated with the
event and how to associate the right subject (participating
agent) with the event. In this study we are only focusing on
the events where the time reference can be resolved to a
speci c time point within a month time interval by automatic
means. One such example is "I graduated yesterday", " 26
days to graduation". In both cases, the time of the event
can be resolved with help from the timestamp attached to
the message. However, ambiguous time references such as
"graduation is so close yet so far", "marriage in few weeks
time" are ignored.</p>
      <sec id="sec-5-1">
        <title>4https://dev.twitter.com/docs/api/streaming</title>
        <p>The second dimension where the event reporting di ers is on
participating agent or a ected subject. Event tweets are
either about the user who created the tweet or about someone
else known to the user and in some cases, about an unde ned
group of people e.g. group of students. Since our focus is on
personal events, ideally we should target self-reported tweets
and ignore the rest. But resolving an event to a
participating agent needs advanced semantic role labelling which will
be our next step of this ongoing work. For this paper, we
restricted our attention to generic event detection, hence
included all the tweets irrespective of who the a ected subject
is.</p>
        <p>Based on this generic de nition, we proceed with our actual
experiment task that starts with feature extraction.</p>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>4. FEATURE EXTRACTION</title>
      <p>After ltering event related tweets from the non-event tweets,
we extracted di erent types of features [?] to be used for
building event classi ers. We examined several feature
categories describing di erent aspects of tweets and users.
Specifically we considered lexical, sentimental and social
interaction features.</p>
    </sec>
    <sec id="sec-7">
      <title>4.1 Textual Features</title>
      <p>Event term: The basic lexical feature of an event is the
event term itself and most closely related terms or
its synonym "#graduation, convocation" for the event
graduation. The synonyms are extracted from
Wordnet5
Co-occurring textual Features are the features of a term
that co-occur signi cantly along with the event term
for example, "cap", "dress", "present", "prom","party"
are some of the frequently occurred terms for
graduation, while "prayer", "hospital" for surgery. Presence
of these terms along with the main event term is
expected to boost the detection process. Co-occuring
terms were extracted from various tag based social
media sites such as Flickr, instagram where terms are
described with highly related terms. are These features
are event speci c and treated as binary values i.e. 1
for presence otherwise 0.</p>
      <p>Temporal terms: This feature re ects the presence of time
terms in a tweet. Since the content are about an event,
it is intuitive to assume that some reference to time is
natural and required by de nition. For this feature,
we used LIWC's time category which includes 68 time
terms.</p>
      <p>Person reference terms: Since these events are about
personal life event one or more reference terms re
ecting social relation is expected when the event is about
somebody other than the poster, or self reference if the
event is about the user.</p>
      <p>Sentiment: personal events are expressed with rich
emotions both for pleasant or unpleasant events.
Sentiments are detected by Sentistrength [?] library and
proved to be good for social media sentiment
detection. Value of this feature ranges from -5(negative) to
+5(positive) while +1 to -1 considered as neutral.</p>
      <sec id="sec-7-1">
        <title>5http://wordnet.princeton.edu/</title>
        <p>Examples
Kansas City here we come! It's happening! My sister's marriage this weekend!! :)
8 years ago this day , married to the most loving man on this earth.</p>
        <p>Congratulations to my beautiful friend, @SheridanMillls, who tied the knot today! ???
Happy graduation day, bebe! Congrats cutie pie! http://t.co/YqgNgK9WMw
Graduation is just around the corner. Time to start planning programs and certi cates.
Talk to our print consultants today!
3 sets of graduation picture next week! Hahaha. At last! :)
First day of a new job.... Kind of dreading it. #o ceassistant
Starting my new position today. Ayy lmao.</p>
        <p>Shout out to my cuz Quincy Johnson aka Q. On his new Executive Chef position! ???
My baby girl is here! Introducing: Halen born naturally May 3rd @ 4:43 pm.
Exactly 3 weeks till my babyshower &amp; almost 7 weeks till my baby boy Is born ?
Good luck on your surgery today
@chloebieber ear surgery ??it went well
Everyone please continue to pray for Karlie these next 5 hours. She just went back for her
brain surgery. #PrayersForKarlie
Non-Textual and punctuation Features relating to
punctuation and emoticons such as presence of "!/?" are
expected to add the discriminating qualities of a learning
model.</p>
        <p>In this work, we have used the last two interaction features
only for comparison study, while other features are part of
an extension work primarily focusing on iteration speci c
models in identifying life events.</p>
      </sec>
    </sec>
    <sec id="sec-8">
      <title>4.2 Interaction and Social Feature</title>
      <p>Unigram is a basic model for classi cation and the result
shows a reasonable accuracy including a poor performance
for the new born event. This motivated us to further
explore the feature space and extract more de ning attributes
of an event in terms of activity and interactions based on
the simple logic that important events are bound to
generate more attention and activity within the immediate
personal network of an individual. Accordingly, we computed
the following Twitter speci c features concerning to a tweet
and the user. These features can be broadly classi ed into
two categories: 1) Activity and 2) Attention. Activity
features ( rst four in the list below) are based on user O~s
activity (tweets, re-tweet and replies) while attention
features are the measures of engagement between the user and
his/her network (last four features in the list below)
1. Tweets per day: Number of tweets per day a user posts
2. Re-tweets per day: Number of tweets per day a user
posts.
3. Replies per day: Number of replies given by the user
to other users.
4. Unique mentions per day: Number of unique mention
(users addressed) in a day by the user.
5. Number of times the user is mentioned in a day
6. Number of times a user is replied to, by other users
7. Number of times a tweet is re-tweeted by other users
**
8. Number of times a tweet is marked as "favourite" by
other users.**</p>
    </sec>
    <sec id="sec-9">
      <title>5. EXPERIMENTAL RESULT</title>
      <p>In this step, we analyse the experimental steps and present
the results of classi cations. We started with the
groundtruth annotation process followed by classi cation steps and
their results.</p>
    </sec>
    <sec id="sec-10">
      <title>5.1 Ground Truth Annotation</title>
      <p>In the absence of any benchmark data for personal event
detection prepared a gold standard dataset with manual
annotation of 2 users with computing background . Annotators
were given 1000 tweets per event for annotation. These 1000
tweets are randomly selected from the ltered dataset.
Instruction for annotation was to annotate a tweet as event
positive (presence of event) if they consider the tweet
describes an event happening (present e.g. today) or about to
happen with certainty (e.g. 4 days to graduation) within a
month's time window. It is di cult to precisely de ne an
event as most of the tweets are not reported exactly during
the event but pre and post event. Since our objective is to
identify the event from user O~s timeline with de nitive time
stamp attached to the event, we opted for a 1 month time
interval. We retained those tweets (304) as event positive
tweets whenever both the annotators agreed on the label.
It is imperative to mention that event negative tweets are
simply those where annotators felt that a particular event is
not occurring despite the presence of event related keyword.</p>
    </sec>
    <sec id="sec-11">
      <title>5.2 Event Detection: Unigram Model(UNI)</title>
      <p>Our rst model is the simplest bag-of-word model where
word frequencies are used as features for document classi
cation. In our case, each tweet is considered 1 document.
We rst applied a String to word vector lter that coverts
the strings into numerical features. Then we trained our
model with 10-fold cross validation using four di erent types
of classi ers: Naive Bayes (NB), Multinomial Naive Bayes
(MNB), Support Vector Machine (SVM) and Decision Tree
(J48) implemented in machine learning library Weka [?]. We
evaluated our model on the test set (100 from each event)
and performance of these classi ers reported in terms of
Recall (is the number of correct results divided by the number
of results that should have been returned) Precision (is the
number of correct results divided by the number of all
returned results) and F-score (harmonic mean). Table 3 ( g.
2) shows the average precision, recall and F score for all the
events. However SVM performed best in 4 out of 5 followed
by Naive Bayes. Graduation (.8) has highest precision score
whereas "New job" has the highest recall (.95) score. The
most di cult event is the "New born" across all the classi ers
with lowest precision score (.55).</p>
      <p>Examining the ROC curves which plots the true positives
(TP) vs false positives(FP) and indicates the area under
curve ( gure 1) (AUC: probability that a classi er will rank
a randomly chosen positive instance higher than a randomly
chosen negative example) ranges from .71 to .75 giving a
reasonable quality of the learners. NB performs better than
SVM with an average of .77 against .72 across all events.
Analysis of error classi cation mainly showed the diversity of
language constructs among the misclassi ed tweets. Since
the model is purely content based, any variation not
captured by the model are missed from the result.</p>
    </sec>
    <sec id="sec-12">
      <title>5.3 Event Detection: Model with Contextual</title>
    </sec>
    <sec id="sec-13">
      <title>Lexical Patterns (UNI+META)</title>
      <p>Bag-of-words or unigram model is the basic approach yet
proved to have reasonable accuracy though with lots of false
positives. This led us to re ne the model with more lexical
features and features such as sentiment. We considered
features (described in sec. 4) such as co-occurring terms (e.g.
prayers, hospital for surgery), POS tagging, presence of
social relation terms( my friend, sister etc.), temporal terms
(today, week, morning etc.), sentiment strength of a tweet.
POS tagging was done using Stanford tagger6 and sentiment
was derived using the Sentistrength java library[?].
Recognizing Temporal Expression:Temporal features
tend to be implicit, diverse, and informal (e.g. last week,
hourly, around the corner). Identifying these references within
the vicinity of an event term occurrence increases the
likelihood of accurate detection. Moreover, we need to resolve the
tense of the verb as well to know weather the tweet is about
some future event, or past. In this paper, we are using the
time terms of LIWC dictionary which has 68 time inducing
terms (e.g. forever,week,until etc.). This feature also used
as a binary feature in the second classi cation model.
Average accuracy of the second model showed an average
improvement of 4-5 % in precision score over the initial model
for all the events, showing that simple lexical features are
able to capture some of the diversity. For brevity purpose
we are only showing the results of the top classi er (SVM).</p>
    </sec>
    <sec id="sec-14">
      <title>5.4 Event Detection: Model with Interaction</title>
    </sec>
    <sec id="sec-15">
      <title>Features (UNI+META+INT)</title>
      <p>Inherent in social media and social networks, it is intuitive
to hypothesise that interesting events will stimulate
interesting and increased interaction among the friend circle of
the user in the form of replies and sharing. The third and
the nal model takes advantage of these interaction features
embedded in microblogging sites through mechanisms like
retweet and favourites. Each tweet is now represented with
two more features besides the above lexical features for
classi cation. We used only SVM as the classi er because of its
superior performance in previous two occasions. Results of
the nal model (table 5) are reported by means of precision
score per event. A nal comparison of four models (UNI,
UNI+META, UNI+META+INT and INT) is shown in
gure 3. The result shows that, although the hybrid model
performed better than the unigram-based one (UNI), the
improvement was marginal. On the other hand, the model
based only on interaction features (INT) performed worst,
where accuracy dropped to 53-61%. .</p>
    </sec>
    <sec id="sec-16">
      <title>6. CONCLUSION</title>
      <p>This paper describes event detection from personal timeline
of a user in Twitter. Existing detection tasks predominantly
focused on public events and events concerning celebrities
both from news articles and social media whereas personal
life events are mostly overlooked. We started with 5 life</p>
      <sec id="sec-16-1">
        <title>6http://nlp.stanford.edu/software/tagger.shtml</title>
        <p>events and trained 5 di erent binary classi ers based on
bag-of-word features which gave 55 to 80% precision on a
test dataset with an average AUC of 77%. The learning
models were further streamlined with meta features such as
sentiment, temporal, social relation terms, emoticons and
punctuations features, which improved the classi cation
performance by 4-5%, however addition of interaction feature
in the third classi er did not yield substantial improvement
contrary to the expectation. This nal result is a stronger
motivation for an in-depth analysis of these features in our
future work. We also aimed to adopt an unsupervised
approach to detect life events as there may be many more
unexpected events happening in one's life bearing substantial
in uence in life and eligible to be included .</p>
      </sec>
    </sec>
    <sec id="sec-17">
      <title>7. ACKNOWLEDGMENT</title>
      <p>This work was supported by EPSRC project ReelLives
(EP/L004062/1).</p>
    </sec>
  </body>
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