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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>TweetViz: Following Twitter hashtags to support storytelling</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Lorena Lucas Regattieri</string-name>
          <email>regattie@ualberta.ca</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Geoffrey Rockwell</string-name>
          <email>grockwel@ualberta.ca</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ryan Chartier</string-name>
          <email>recharti@ualberta.ca</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Jennifer Windsor</string-name>
          <email>jjwindsor@gmail.com</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>General Terms</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Algorithms</institution>
          ,
          <addr-line>Documentation, Performance, Reliability, Experimentation, Security, Human Factors, Standardization, Languages, Theory, Design.</addr-line>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>University of Alberta</institution>
          ,
          <addr-line>Edmonton, AB</addr-line>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>University of Alberta</institution>
          ,
          <addr-line>Edmonton, AB, 55 27 99767590</addr-line>
        </aff>
      </contrib-group>
      <abstract>
        <p>D.2 [Software Engineering]: Design Tools and Techniques Flow charts, Object-oriented design methods, User interfaces.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Data journalism</kwd>
        <kwd>Actor-Network Theory</kwd>
        <kwd>design</kwd>
        <kwd>social network analysis</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>How can visualizations of massive amounts of information be
made more useful for data journalists? The availability of large
amounts of publicly available user generated content is opening
new opportunities to study social, cultural, and communications
phenomenon. Computer assisted analysis now makes it possible
to explore the relationship between nodes and text without having
to choose between data size and depth. To create a visualization
technique that would allowed us to reveal the network of actors
and the main themes hidden in a large dataset, we had to work in a
method of inquiry for social sciences. Based on the actor-network
theory (ANT) we explored a dataset extracted from Twitter in
order to map relationships and indicate new possibilities for
journalists by discovering main themes around a hashtag, this way
we interpret a layer of text multiple times, analyzing the nodes in
its many attributes. Beyond the boundaries of 140 characters, this
approach can succeed as it reproduces and reveals the dynamic
connections contained in a collective phenomenon. In the last
section, we demonstrate a prototype visualization that reveals
behaviors and discourses within the large sample datasets. . We
use the D3 visualization library to overlap related links and nodes
to produce a comprehensible interactive visualization. Our model
is interactive and allows us to identify part and whole pattern
relationships constant with the three principles of information
visualization: overview first, zoom and filter, then details on
demand. This paper analyses networks from the perspective of
ANT in order to create a visualization ready to support users when
telling a story with data.</p>
    </sec>
    <sec id="sec-2">
      <title>Categories and Subject Descriptors</title>
      <p>D.3.3 [Programming Languages]: Language Constructs and
Features – abstract data types, polymorphism, control structures.</p>
    </sec>
    <sec id="sec-3">
      <title>1. INTRODUCTION</title>
      <p>
        A fair number of events and social phenomenon find themselves
connected; they are caused by a range of parts of a complex
puzzle interacting to each other. As a society [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], we came to
recognize that nothing is isolated anymore. If not yet to
consideration, the “global village” is even more a reality in the
current state of living, where everything is linked. New
understandings about society and community life are guided by a
concept of “glocal” - something that translates the current
sensation of being both, global and local [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. The use of twitter
data to interpreted human behavior is not news. Every day, more
researchers are overcoming the issue of understanding social
relations using text analysis and information visualizations tools.
The availability of large amounts of publicly available user
generated content is opening new opportunities to study social,
cultural, and communications phenomenon. Computer assisted
analysis now makes it possible to explore the relationship between
nodes and text without having to choose between data size and
depth [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. As the volume of available information expands, it is
becoming increasingly important for techniques to be developed
that will allow for networks of information to be effectively
summarized and navigated. The alternative—what has come to be
known as the “hairball”—is becoming increasingly unwieldy and
obfuscatory, no matter how many colour based filters are applied.
To overcome the hairball we have developed a new visualization
technique that allows us to reveal the network of actors and main
themes hidden within traditional network visualizations of large
datasets. In this paper we reveal this technique and our methods
for producing it.
      </p>
    </sec>
    <sec id="sec-4">
      <title>2. METHOD</title>
      <p>The project began as a conversation about how to visualize large
quantities of data and how this process could support data driven
information. We made the decision to focus on hashtag and the
Twitter conversations surrounding these hashtags. The
conversation led a set of agreed upon features that are represented
in the original sketch. The tool had to do two simple things:
visualize the frequency of hashtags in a data set and allow the user
to click on specific hashtags and read the tweets associated with
them. Every other feature we incorporated into the visualization
serves one of these two purposes.</p>
      <p>The tweets themselves were extracted using the Twarc1 tweet
scrapper. Twarc is a command line tool that takes a single search
term (in this case the string 'rob ford'), queries the twitter API
(Application Programming Interface), and the downloads all of
the metadata associated with whatever tweets it finds. However,
Twarc alone produces a large amount of unnecessary data. For
every 140-character tweet that Twarc downloads, approximately
five thousand characters worth of metadata is received. All told,
we collected about twenty gigabytes of twitter data. The next
step was to filter this data, for that it was built another scrapper,
also in python, that would search this data and return in csv
format all of the information needed. In this case hashtags, but
many other attributes such as: geolocation, mentions, and url are
also available. This dataset returned approximately one gigabyte
of data. In order to filter the data further, we used an R script to
split the csv files, format character codes and time stamps, as well
as filter out every tweet that does not contain a hashtag. This
reduced the dataset to two hundred megabytes. We then uploaded
the entire remaining dataset to a MySQL database through a PHP
script. The final step was to query this database for visualization
in a JavaScript library: D3. For reaching out a visualization
dashboard that could provide interactive information, D3 proved
to be extremely useful. All told we employed seven different
programs across six different programming languages in order to
pre-process the data.</p>
    </sec>
    <sec id="sec-5">
      <title>3. DISCUSSION</title>
      <p>
        This paper situates the debate and challenges posed by the large
amount information available online. In this matter, we begin with
a context of critical questions on Big Data. Mathematicians,
philosophers, sociologists, and many scholars from different fields
of study are claiming “for access to the massive quantities of
information produced by and about people, things, and their
interactions.”[
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] Big Data is a term use for a large combination of
datasets together. Following Manovich[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] observations on the
issue, which puts Big Data near a researcher using a simple
desktop, “we want to combine human ability to understand and
interpret - which computers can’t completely match yet - and
computers’ ability to analyze massive data sets using algorithms
we create.”
Data driven journalism is a field that brings together the
interdisciplinary studies involving the provocations in big data
and information visualization. According to Paul Bradshaw, data
can be both, used in the production and distribution of
information in the digital era and a tool with which the story is
told. In journalism, like any source, data can be treated with
skepticism; and like any tool, it “should be use with conscious of
how to shape and restrict the stories that are created with it.” [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
Just to have an idea, the graphics department at The New York
Times, has a group of about 30 people responsible for the
information graphics and multimedia presentations, such as:
reporting and writing copy, processing datasets, web
development, drawing schematics, designing print pieces, and
developing and creating the interface of multimedia projects.
When selecting subjects to research, data analysis, and reporting,
1 Twarc was originally created to save tweets related to Aaron
Swartz https://github.com/edsu/twarc
people from many backgrounds are doing data driven journalism,
the fact that now the abundance of data has increased
exponentially is a major challenge for the ones working in the
area of visual storytelling.
      </p>
      <p>
        Social network sites like Facebook, Instagram, and Twitter
became a central component of sociability in our contemporary
society. User generated content is a way to measure qualitative
data, from the metrics on the success of a product inside the
market to tracing the news about a natural disaster, social media
delivers a massive amount of information everyday. In studies of
network analysis, Twitter has become a broad database for
quantitative and qualitative scholarly analysis. With user
generated content and the flow of information, the microblog is
the virtual space for peoples perspectives online [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Twitter is a
rich environment for data scientists looking to investigate the
issues of Big Data, social relation, and data visualizations. While
sharing financial results in February, 2014, Twitter announced
that its number of users has passed 241 million monthly active
users. From the 215 million monthly active users, there is around
100 million daily active users, generating 500 million tweets per
day. For qualitative research, Twitter offers a great strategy to
segment a topic of interest, which is the hashtag (#). A topic is
indicated through the composition of a hashtag and a keyword.
This is the average practice in the use of “tags” when categorizing
web content, anyone familiar with bookmarking will rapidly
understand the importance of labeling certain tweets. A hashtag
gain importance when the text has a high rate of retweets,
meaning that a message is republished many times. This specific
word will then reach Twitter’s trending topics and achieve a level
of importance. This will end up creating from time to time,
specific topics of conversation between users. In qualitative
research and for the purpose of this research, we will track the
hashtags in order to examine its parts in the course of a news
event.
Important and new questions emerge as we develop technical
skills to overcome the “provocations” in Big Data, with computer
assisted analysis it is possible to trace millions of opinions, ideas,
feelings, and monitor those flux of information. Language, time,
space, gain new features on the new method of information
management. Thus, we need to think in new linguistic production
associated with fast conversations on Twitter, for example, what
would be the vocabulary during the course of an event, like a
bomb explosion or a flooding? We can make these and many
reflections analyzing the data extracted with the assistance of a
computer. In consequence, to tell stories based on these data
visualizations.
      </p>
      <p>
        The mapping controversies technique is a successful method to
trace digital data. Cartography of controversies is a method
created by Bruno Latour [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] and is broadly used in the
communications field to map the debates around an specific
object, subject, or event. This technique hinge on the idea that
'things' generate contested spaces, this way something new is
produced following a large amount of material and subjective
considerations. An Actor-Network-Theory (ANT) comprehension
of events will move beyond the traditional dimensional image,
between two or three common implications, extending to the
meaning of the human factors, thus reducing the necessary to
differ subject and object: “In a few words, when you look for
controversies, search where collective life gets most complex:
where the largest and most diverse assortment of actors is
involved; where alliances and opposition transform recklessly;
where nothing is simple as it seems; where everyone is shouting
and quarrelling; where conflicts grow harshest. There, you will
find the object of the cartography of controversies”
[
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].Considering Venturini’s instructions to reach out for the
controversy, we were lead to an investigation of an event that
would be both, complex and big. A theme that would lead us to
question the possibilities in the process of producing new
visualizations, especially for data driven journalism. Knowing that
we chose to pursue an empirical investigation within the course of
news involving the Toronto mayor Rob Ford.
      </p>
    </sec>
    <sec id="sec-6">
      <title>3.1 The story on the Rob Ford Controversy</title>
      <p>A brief background about the case that explains the choice for
data: starting in May 16, 2013, a series of reports about a video
supposedly showing the Toronto mayor smoking from a glass pipe
ends up circulating on the U.S media. Subsequently, media outlet
Toronto Star also spread the news about a man their reporters
claim in a video smoking crack. This is enough for the long
controversy to begin. Since May, from denying allegations to new
videos emerging from time to time in several news media, Rob
Ford is an ongoing conversation on Twitter.</p>
      <p>
        Building up from the theoretical references exposed above, we
needed a dataset big enough to challenge us within the limits of
back end and front end work with Big Data. With different themes
underlying the discussion on Canadian and Toronto politics, the
dataset extracted from Twitter around Rob Ford elaborates on
how citizens are expressing their concerns on social, economics,
and political issues in the society. The Rob Ford tweets set us up
with long tail of conversations to follow, presenting us with a
scenario demanding of critical thinking about information
visualization. Moretti[
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], Manovich[
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], and Ruecker et al.[
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]
have drawn the attention of the literary research community to the
value of visualization within the research process. Telling stories
with data is about discussing theories of visual thinking and
analytical design [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ], however, it is also about engaging in a
scholarly debate over the uses of a visual interface to investigate
social data. We aim to bring together in our tool, an innovative
method where anyone can quickly analyze, visualize and share
information.
      </p>
    </sec>
    <sec id="sec-7">
      <title>3.2 TweetViz: a tool to explore data2</title>
      <p>
        In this section we demonstrate a prototype visualization that
reveals behaviours and discourses within the large sample
datasets. Our model is interactive and allows us to identify part
and whole pattern relationships constant with the principles of
Shneiderman’s[
        <xref ref-type="bibr" rid="ref13">13</xref>
        ] visual information-seeking mantra: overview
first, zoom and filter, then details on demand. We use the D33
visualization library to overlap related links and nodes to produce
a comprehensible interactive visualization. In developing this
technique we are untangling what would otherwise be "hairballs,"
aligning relevant information from the inside out, displaying
clusters, outliers, patterns and trends, making visible to users
"differences that make a difference". [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ] An overview provides
the gist of the data — the substance or salient aspects of the
information and a perceptual shortcut. It is the ‘macro’ referred to
when discussing micro/macro readings of information graphics:
the texture of detail that we don’t immediately need to direct our
full attention to that cumulates into larger, coherent structures.
Gist provides a summary of the data at a low cognitive cost for the
viewer in terms of time and mental energy. The image (2) shows
an early sketch of the concept, it was designed to allow
comparisons to be made within an eye span and provides a
general context for the entire dataset. The user then has a basis to
draw on for further drill-down decisions.
Data visualizations excel at expressing comparative or relational
aspects of data in order to highlight significant connections and
identify patterns or trends. In the same way that mapmakers often
focus on certain predetermined features of a landscape rather than
depict an exact replica of an area from above, our first task in
creating an overview of more than a million tweets was to
consider which features were most likely to reveal relevant
structures within, and context for, the data. When choosing a
temporal framework for the visualization, patterns and trends (as
evidenced by changes in the dataset such as new hashtag
appearances, spikes in frequency and emergent word occurrence
patterns) were revealed. It became possible to compare and
contextualize data changes with real-world events. We chose
hashtag frequency for the y-axis reasoning that it offered the
broadest indication of tweet topic, and other means of
drilling2 TweetViz Prototype is available at
      </p>
      <p>http://analytics.artsrn.ualberta.ca/viz/hashtag.html
3 D3.js is a JavaScript library for manipulating documents based
on data. D3 helps you bring data to life using HTML, SVG and
CSS http://d3js.org/
down such as username and keyword search would then provide
the viewer greater detail after. Highlighted hashtag occurrence
over time, in the context of how often it appears, provides a macro
view of a conversation arc over a given period. We also chose to
highlight outliers — hashtags that only appear once in the data set
— reasoning that they might provide a unique perspective from
outside of occurring trends and patterns. After the broad strokes
of the overview, the user can explore the data more closely. The
‘zoom’ Schneiderman referred to typically means changes in the
scale of magnification — in TweetViz, it is semantic in nature.
The user can move from a macro reading of the data to closer
examinations of the text. In the original sketches, this is
accomplished by either a small word cloud generated for a given
hashtag each day, or in the tweets themselves in a second panel.
Filtering is achieved with a date-range selector and a username
and keyword search.
A significant design concern for large data sets is dealing with
occlusion: ensuring that the design inhibits visual elements
overlapping as much as possible. In the early sketches, we
designed a division between the 10 most commonly occurring
hashtags and the rest of the hashtags in order to minimize overlap:
when the slider bar is raised, the user can see all but the top 10
occurring hashtags in their relative (and often occluded)
arrangement; when the bar is lowered, greater vertical space
lessens overlap for the top 10.</p>
      <p>The current visualization offers a toggle between relative and
absolute views of the top 10 hashtags, and uses jitter — the slight,
irregular movement of overlapping hashtags — to reveal
overlapped elements at minute intervals. In the next paragraphs,
we engage in the process of untangling the "Hairball" by building
our own tool. The visualization dashboard consists of two screens.
The first is a visualization of the relative frequency of each
hashtag in the data. The larger the percentage of tweets that that
hashtag gets used in the higher it appears on in the chart.
Secondly, we also wanted to visualize the contents of these
tweets. This is done in two ways. Firstly, the original design had a
word cloud associated with each node, this word cloud is
designed to offer an ‘at a glance’ insight into the content of the
tweets represented by a hashtag. Secondly the user can click on a
node and transfer the tweets in that node to the second screen. The
viewer is simply a widget that allows the user to sort, filter, and
read individual tweets.
Due to the incredible quantity of tweets that twitter processes on a
daily basis, the unique identification numbers assigned to each
tweet was massive. Unfortunately, not every program handles
large numbers in the same way, and due to the large assortment of
programs in use, not all of this data was translated between
languages perfectly. Another problem encountered is due to
character encoding. Because twitter is an international platform, it
is extremely lenient in which characters it allows. Unfortunately,
due to the large amount programs and data formats used, not all of
which allow by default the entire unicode character set, certain
characters needed to be removed from the set (notably all
newlines, carriage returns, and some foreign symbols I could not
identify) and certain characters were lost in translation. An
example of where this problem appears is in the ‘t’ hashtag in the
rob ford data set. Unfortunately, ‘t’ is only a small part of the
hashtag itself, but the rest does not render properly. Beyond the
prototype stage a better solution to this project needs to be
addressed. Request size also proved to be a problem. Javascript is
a client side service, and in order for it to visualize properly the
entire data set needs to be processed and transferred to the user
computer. Unfortunately, due to the size of the project, these
requests tended to overwhelm the earlier versions of the project.
Early versions of the twitter viewer actually fetched the full text of
every tweet it was analyzing. This was necessary because it was
the easiest way to generate the word clouds dynamically.
However, this soon proved to be too much for JavaScript to
handle. Instead, we needed to preprocess all of the data on the
server. Unfortunately, this meant that the word clouds needed to
be generated outside of D3. Due to the difficulties to visualize, it
was decided to cut the world clouds and only visualize the content
through the tweet reader.</p>
    </sec>
    <sec id="sec-8">
      <title>3.3 Reporting on issues and findings</title>
      <p>Due to the incredible quantity of tweets that twitter processes on a
daily basis, the unique identification numbers assigned to each
tweet was massive. Unfortunately, not every program handles
large numbers in the same way, and due to the large assortment of
programs in use, not all of this data was translated between
languages perfectly. Another problem encountered is due to
character encoding. Because twitter is an international platform, it
is extremely lenient in which characters it allows. Unfortunately,
due to the large amount programs and data formats used, not all of
which allow by default the entire unicode character set, certain
characters needed to be removed from the set (notably all
newlines, carriage returns, and some foreign symbols I could not
identify) and certain characters were lost in translation. An
example of where this problem appears is in the ‘t’ hashtag in the
rob ford data set. Unfortunately, ‘t’ is only a small part of the
hashtag itself, but the rest does not render properly. Beyond the
prototype stage a better solution to this project needs to be
addressed. Request size also proved to be a problem. JavaScript
is a client side service, and in order for it to visualize properly the
entire data set needs to be processed and transferred to the user
computer. Unfortunately, due to the size of the project, these
requests tended to overwhelm the earlier versions of the project.
Early versions of the twitter viewer actually fetched the full text of
every tweet it was analyzing. This was necessary because it was
the easiest way to generate the word clouds dynamically.
However, this soon proved to be too much for JavaScript to
handle. Instead, we needed to preprocess all of the data on the
server. Unfortunately, this meant that the word clouds needed to
be generated outside of D3. Due to the difficulties to visualize, it
was decided to cut the world clouds and only visualize the content
through the tweet reader.</p>
      <p>In terms of visualization, crowding turned out to be the biggest
problem in the visualization itself. Once the initial prototype was
built on a small subset of the data, it became immediately
apparent that some of the assumptions made in the original design
were not true. The first assumption was that spacing between the
top few hashtags would be relatively even. We could visualize the
top hashtags as a relative percentage and use a slider bar to
'squish' all of the lower hashtags down allowing us to push them
out of the way and focus on the higher percentage hashtags. In the
Rob Ford data set, this is false, and in fact, the opposite is true.
The top hashtags are completely dominant, and only the top three
or so are actually visible on a relative scale with everything else
squishing into the bottom. Instead, of using a slider bar to push
the lower less important hashtags out of the way, it became
apparent that we needed a way to focus in on the lesser hashtags
and push the dominant ones out of the way.</p>
    </sec>
    <sec id="sec-9">
      <title>4. CONCLUSIONS</title>
      <p>In short, our research builds up from a solid theoretical reference
to visualize relationships in a network, the alliance between
computing methods and the humanities consider
qualiquantitative techniques that means more than overlapping
statistical resources and ethnographic approach. We believe that
information is only visible when the user can have the opportunity
to click on, explore, discover, and share new findings. Data
analysis can serve as technique to reveal the different structures of
the same story and to provide new lens to see levels of
information. When journalists use data to do their jobs they shift
from being the first one to communicate to being the ones telling
people what a certain progress of an event may actually mean.
This tool can be appropriate by for journalists trying to visualize
news and events, using data to transform something abstract into
something everyone can understand and relate to the real events.
With the curiosity to continue to think critically on how to display
digital information and to explore data, for the future work we
hope to overcome the issues with data encoding and crowding in
our tool.</p>
    </sec>
    <sec id="sec-10">
      <title>5. ACKNOWLEDGMENTS</title>
      <p>Funding for the project generously supplied by Just What do They
Do (JWDTD), Implementing New Knowledge Environments
(INKE), and Social Science and Humanities Research Council of
Canada (SSHRC).</p>
    </sec>
  </body>
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