=Paper= {{Paper |id=Vol-2812/RDAI-2021_paper_4 |storemode=property |title=Connecting Underrepresented Minorities and Qualified Job Positions Using Online Data |pdfUrl=https://ceur-ws.org/Vol-2812/RDAI-2021_paper_4.pdf |volume=Vol-2812 |authors=Maysa M G Macedo,Marisa Affonso Vasconcelos,Andrea Britto Mattos,Rogerio Abreu de Paula }} ==Connecting Underrepresented Minorities and Qualified Job Positions Using Online Data== https://ceur-ws.org/Vol-2812/RDAI-2021_paper_4.pdf
      Connecting Underrepresented Minorities and Qualified Job Positions Using
                                  Online Data
 Maysa M G Macedo, Marisa Affonso Vasconcelos, Andrea Britto Mattos, Rogerio Abreu de Paula
                                                              IBM Research
                                                            Rua Tutoia, 1157
                                                    Sao Paulo, SP, Brazil, 04007-900
                                             {mmacedo, marisaav, abritto, ropaula}@br.ibm.com,

                               Abstract                                       and race aptitudes, which are learnt by algorithms that in-
   Several studies previously demonstrated that underrepre-
                                                                              gest hiring historical data and determines who should see
   sented minority (URM) groups often struggle to access high-                hiring openings. In this context, (Hardt, Price, and Srebro
   qualified jobs. At the same time, a wide range of researches               2016) and (Peña et al. 2020) proposed solutions to miti-gate
   also indicates that diversifying the work environment can                  bias for a supervised learning. However, without any correc-
   bring a very positive impact for the company, in terms of                  tion, job postings, for example, may not be reaching certain
   productivity and revenue. However, many companies still fail               groups of people, in particular the underrepresented ones.
   in filing their positions with diverse candidates. In this re-
   search, we aim to investigate the gap between companies of-                                      Our Proposal
   fering qualified job opportunities and underrepresented mi-
   nority groups and attempt to increase the digital connection
                                                                              In this research, we postulate that while the challenge of hir-
   between them by making the job posting process more attrac-                ing underrepresented candidates for qualified jobs is many-
   tive and reachable for URMs.                                               fold, two aspects are particularly critical and have been
                                                                              greatly affected by emerging AI and social-media technolo-
                                                                              gies in the past years: namely, AI for candidate-job matching
                           Introduction                                       and the use of social media for reaching out to target candi-
Twenty years ago, an analysis by (Richard 2000) concluded                     dates. On the one hand, discriminatory hiring practices as
that racial diversity affected business strategy by means of                  well as implicit biases negatively affect the ability of un-
increasing productivity, return on equity, and market perfor-                 derrepresented candidate applications to be identified and
mance. Since then, several articles and reports have pointed                  thus vetted. On the other hand, companies might not even
to the social and financial benefits of a more diverse work                   be able to reach out to the most qualified underrepresented
environment. To name a few, the study by (Boston Consult-                     candidates or might not be perceived as creating equal and
ing Group 2018) found that diverse companies generate 19%                     just opportunities for all, thus reducing their attractiveness
more revenue and the report by (McKinsey 2018) concluded                      to URM candidates with the required skill.
that gender diversity in management positions actually in-                       Our research goals are to address these two complemen-
creases profitability more than previously thought. Based on                  tary challenges that together undermine the hiring oppor-
these findings, companies started creating efforts to hire in                 tunities for underrepresented candidates as well as a com-
more inclusive ways.                                                          pany’s ability to reach out to them. We aim at taking the first
   In parallel, access to quality work opportunity becomes                    concrete steps toward this vision by exploring both (i) at-
a life-changing opportunity for underrepresented minority                     tractiveness and (ii) reach of job postings for URM groups.
(URM) groups (be they, Blacks, Latinxs, Native-Americans,                     To this end, this work proposes to investigate and devise an
LGBTQIA+, low-income individuals, or others). Several are                     AI-based approach for identifying biased and inhibiting lan-
the barriers and hurdles that hinder or even prevent them                     guage in job postings and investigating the extent to which
from accessing as well as reaching higher quality work op-                    such job-postings reach out and eventually influence those
portunities. They face hiring biases inherent in the hiring se-               URM groups. More specifically, we will investigate and ad-
lection processes and data as documented by the HR com-                       dress two main research questions described as follows.
munity elsewhere.
   In this context, emerging technologies, in particular AI,                  How can technology help bridge the social distance
can help address hiring URMs (e.g., via algorithms for                        between underrepresented candidates and
people-opportunity matching), but they may also exacerbate                    job-offering companies?
the existing gap by carrying over historical and social biases                Are URMs being reached by job postings? A certain social
inherent in the training data. For instance, referral and selec-              group may be involved in local social networks, as described
tion practices tend to reinforce existing stereotypical gender                by (Hofstra et al. 2017), that may be cut off from major job
 Copyright ©c2021
Copyright     2021,
                  for Association
                      this paper by for  the Advancement
                                     its authors.             of Artificial
                                                  Use permitted  under        advertisement clusters, making some job opportunities un-
 Creative Commons
Intelligence        License Attribution
             (www.aaai.org).   All rights 4.0reserved.
                                              International (CC BY 4.0).      reachable. By analyzing the job posting (social) graph in a
social network, we will be able to devise ways to reach dif-                                                                                                     Data from Kaggle
ferent social groups. We will also make use of the social-                                                                             NLP                       Burning Glass,
                                                                                                        Company   T Tisis                                        Company’s HR,
graph as means to identify and determine specific social                                                 Company
                                                                                                          Company
                                                                                                        searching
                                                                                                         searchingforT is
                                                                                                          searchingfor for:
                                                                                                                                                                 and dictionary of
group languages and determine the semantic social distance                                    HR          ___________                                            biased terms

between the social groups of which underrepresented can-                                                                         Neural network
                                                                                             HR staff      Job posting
didates are members and the companies offering qualified
                                                                                                                                  Bias detection
jobs. Figure 1 depicts all these aspects of the investigation.
                                                                                                                                                         HR
                                 Reach out analysis
      URM
                                                                                                                                           Bias report        Spread post


                                                                              Homophily
                                                                               analysis
                                                                                           Figure 2: Scheme for bias mitigation in job postings. It starts
              Company   T is
               Company
                CompanyTTisis
              searching
               searching
                                                                                           with an HR member preparing a job post description which
                searchingfor
              for:________
                for:______
              __________        Keywords analysis                                          will be the input data. The raw text is analyzed by an NLP
                                                     Social networks                       algorithm that identifies potentially problematic terms or ex-
   HR staff   Job posting
                                             Best keyword set (based on homophily score)   pressions. As training data, a dictionary created from the
                                                                                           URM groups reach phase can be used, as well as data from
                                                                                           Burning Glass, Kaggle, and the company’s HR. The analysis
                                                                                           outputs a report of such expressions so that the job posting
Figure 1: Scheme for reach out URM candidates. The input                                   may be revised by an HR member. The revised job posting
for this solution would be job posting texts along with the                                may undergo the bias detection until the bias report outputs
information of the URM group being sought on a social net-                                 that the text is OK. Finally, the revised job posting may be
work. The methodology comprises the choice of keywords                                     spread on social media and other webpages.
that assists to define the target audience for the job post, and
this audience should be as diverse as possible. This choice
will be based on the calculation of the homophily score,                                                                      References
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in job postings. In creating AI tools that can detect language                             insights/delivering-through-diversity#.
biases and prejudices, we will be able to devise an overar-
                                                                                           Peña, A.; Serna, I.; Morales, A.; and Fierrez, J. 2020. Fair-
ching solution for supporting more equitable and just hiring
                                                                                           CVtest Demo: Understanding Bias in Multimodal Learning
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                                                                                           with a Testbed in Fair Automatic Recruitment. In Proceed-
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                                                                                           ings of the 2020 International Conference on Multimodal
Figure 2 shows in details our proposal for bias detection.
                                                                                           Interaction, ICMI ’20, 760–761. Association for Computing
                                                                                           Machinery.
                                 Conclusion
                                                                                           Richard, O. C. 2000. Racial Diversity, Business Strat-
We believe that we have still a lot to advance in science and
                                                                                           egy, and Firm Performance: A Resource-Based View. The
technology to achieve equitable and just hiring practices. In
                                                                                           Academy of Management Journal 43(2): 164–177.
particular, we think that an approach that assesses and im-
proves the reaching out to underrepresented candidates has
potential to improve hiring processes and therefore increase
the diversity of the companies’ workforce.