Vol-2339⫷ Vol-2340 ⫸Vol-2341
urn:nbn:de:0074-2340-0


Vol-2340/02-BCSS2019_paper⫷Vol-2340/03-BCSS2019_paper⫸Vol-2340/04-BCSS2019_paper
Yukitoshi KashimotoJaakko HyryMasato TayaHiroki IshizukaArei Kobayashi

Applying In-depth Interview to Explore the Use of Electronic Coupons and Customer Behavior Change