Vol-2421⫷ Vol-2422 ⫸Vol-2423
urn:nbn:de:0074-2422-0


Vol-2422/paper21⫷Vol-2422/paper22⫸Vol-2422/paper23
Alina VinkovskaTatyana KoychevaLiliia BodnarIvan DonchevArnold E. Kiv

Modeling the Economic Efficiency of Advertising