Vol-2636⫷ Vol-2637 ⫸Vol-2638
urn:nbn:de:0074-2637-0


Vol-2637/paper7⫷Vol-2637/paper8⫸Vol-2637/paper9
Ksenia GolovachevaDaniil MuravskiiMaria SmirnovaSnezhana Muravskaia

Using a narrative in sales promotions: An online vignette study