Vol-2921⫷ Vol-2922 ⫸Vol-2923
urn:nbn:de:0074-2922-0


Vol-2922/paper014⫷Vol-2922/paper015⫸Vol-2922/paper016
Yuriy LeonovNadezhda MalyavkoAnna SazonovaLyudmila Filippova

Optimizing promotional campaigns and evaluating their efficiency using simulation modeling