Vol-3299⫷ Vol-3300 ⫸Vol-3301
urn:nbn:de:0074-3300-0


Vol-3300/paper_4701⫷Vol-3300/paper_6284⫸Vol-3300/short_392
Gregor StrleUrban BurnikEvin Aslan OguzAndrej Kosir

Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate