Vol-2185⫷ Vol-2186 ⫸Vol-2187
urn:nbn:de:0074-2186-0


Vol-2186/paper11⫷Vol-2186/paper12⫸Vol-2186/paper13
Wanyu XiMin JinHan GongQuansheng Wang

Touch or shake? The interaction effect between hand gesture and reward setting on the enjoyment of gamified marketing