Vol-2636⫷ Vol-2637 ⫸Vol-2638
urn:nbn:de:0074-2637-0


Vol-2637/paper18⫷Vol-2637/paper19⫸Vol-2637/paper20
Bastian KordyakaSidney HribersekBjörn KruseBjörn Niehaves

Understanding brand loyalty – The case of the eSports consumer from a relationship quality perspective