Vol-3025⫷ Vol-3026 ⫸Vol-3027
urn:nbn:de:0074-3026-0

Copyright © 2021 for the individual papers by the papers' authors. Copyright © 2021 for the volume as a collection by its editors. This volume and its papers are published under the Creative Commons License Attribution 4.0 International (CC BY 4.0).
Vol-3026/paper20⫷Vol-3026/paper21⫸Vol-3026/paper22
My-Trinh BuiThi-Thanh-Huyen TranHong-Minh PhiNgoc-Dung NguyenThi-Tuyet-Mai NguyenThi-Lien Pham

Impact of Digital Celebrities on their Followers’ Purchase Intention: Roles of Wishful Identification, Parasocial Relationship, and Behavioral Loyalty