Vol-3025⫷ Vol-3026 ⫸Vol-3027
urn:nbn:de:0074-3026-0


Vol-3026/paper21⫷Vol-3026/paper22⫸Vol-3026/paper23
Giang My ChuNhu Thi Thao NguyenMinh Hai Khuong

What Digital Content Marketing Works for E-Commerce platforms? An Analysis of Customers’ Passive Use in Enhancing Purchase Intention