Vol-3727⫷ Vol-3728 ⫸Vol-3729
urn:nbn:de:0074-3728-0


Vol-3728/paper9⫷Vol-3728/paper10⫸Vol-3728/paper11

Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract