Vol-3964⫷ Vol-3965 ⫸Vol-3966
urn:nbn:de:0074-3965-0


Vol-3965/BCSS25_Paper7⫷Vol-3965/BCSS25_Paper8⫸Vol-3965/BCSS25_Paper9
Esther FederspielLeonie DäullarySebastian MüllerFrieder Loch

Is Technology Adoption More Than Just Utility? The Role of Social Bonding and Motivation in UTAUT