Vol-2427⫷ Vol-2428 ⫸Vol-2429
urn:nbn:de:0074-2428-0


Vol-2428/paper2⫷Vol-2428/paper3⫸Vol-2428/paper4
Joos C. A. M. BuijsRick F. M. BergmansRachied El Hasnaoui

Customer journey analysis at a financial services provider using self service and data hub concepts